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Jay R. Brooks on Beer

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The Lego Beer Song

December 13, 2006 By Jay Brooks

A friend just sent me this. I’d heard the song before but hadn’t seen the video, which is done with legos in a stop-motion way. The song may be a little too celebratory of binge drinking but with the video is still pretty funny.

Filed Under: Just For Fun Tagged With: Humor

Beer in Fiji

December 13, 2006 By Jay Brooks

fiji
Currently only Foster’s brews on the island of Fiji, but that’s about to change as Flour Mills of Fiji Limited (FMF) has announced it will be entering the beer market. Rumor has it that FMF is in talks with India’s United Breweries, which owns the Kingfisher brand. I mention that because FMF recently applied to register the following brand names: Ahista, FB or Fiji Beer, Iguana, Kingfisher, Kings Beer, Polar, BB or Bobs Beer and Thums Up.

fiji

I’m up for visiting this one. Who’s with me?

Filed Under: News Tagged With: Business, International

CAMRA’s Christmas Pairing Suggestions

December 13, 2006 By Jay Brooks

The Campaign for Real Ale, Britain’s advocacy group for cask-conditioned real ales, has made several suggestions for food and beer pairings to use with Christmas dinner. Here are their more general suggestions, too, for pairing beer and food.

Filed Under: Food & Beer, News Tagged With: Europe, Great Britain

Bangor Daily News Calls Maine’s Label Ban Misguided

December 12, 2006 By Jay Brooks

The Bangor Daily News has a nice, short editorial calling the State of Maine’s recent banning of three beer labels “misguided” and worrying that it will make Maine a laughingstock around the country and the world. To which I can only add, too late.

Filed Under: Editorial Tagged With: Eastern States, Law

Full Sail’s LTD Series

December 12, 2006 By Jay Brooks

Full Sail Brewing of Hood River, Oregon announced a new limited series of beers to celebrate their 20th anniversary. The “LTD Series” 01 will be released this month.

From the press release:

Hood River, Or – For the last year the Full Sail brew-masters have been working to develop a special line of beers to celebrate their 20th anniversary. “We are proud to announce our ‘LTD Series’ bringing to our customers new import-style beers in an elegant yet delightfully fun packaging,” said Irene Firmat, Full Sail’s Founder and CEO. The LTD Series is Full Sail’s entry into the fastest growing craft beer category — Seasonal Beers.

“Our Seasonal line emphasizes and builds on our brand mantra – both the world class quality of our beers (LTD – Limited Edition) and our celebration of independence (LTD – Live the Dream),” continued Firmat. The LTD series will be available in six-packs and will begin shipping from the brewery December 2006.

The newly designed bottle labels describe LTD Bottling 01, as an easy drinking, albeit wicked awesome limited edition lager. Featured on the six-pack is a “Malt-O-Meter” that will tell you at a glance that LTD is a medium bodied, copper colored lager with subtle hop accents, and a caramel aroma, that goes down smooth. For the beer aficionados, or the aspiring ones, the bottom of the six-pack features an easy to read chart of “Today’s Recipe”, including hop (Czech Saaz, Hallertauer) and malt varieties (caramel, chocolate and wheat), plato (16 degrees), I.B.U. (26), alcohol by volume (6.4) and even secret sauce! Full Sail will follow up LTD 01 with another new limited edition bottling LTD Number 02, this spring.

“2007 is our 20th year of being fortunate to be doing what we love, brewing beer. So we are dedicating LTD to everyone who’s living the dream, whatever that dream might be. Our dream was to start our own brewery, run it our own way, and do it in an unreal place where all summer the wind pumps and all winter the snow dumps,” said Firmat. “If you’re living your own dream, then cheers to you!”

The “LTD Series” will be available in six-packs this month. I din’t know if you can quite read it, but the six-pack carrier reads “From Our Ace Crew of Libationary Wunderkinds” and also a “An Easy-Drinking Albeit Wicked Awesome Limited Edition Lager.”

Filed Under: Beers, News Tagged With: Oregon, Press Release, Seasonal Release

Ancient Beer Bottles Found

December 12, 2006 By Jay Brooks

From today’s Publican, a number of old beer bottles were found in the vaults of Worthington’s White Shield brewery in Burton-upon-Trent in Staffordshire, now owned by Molson Coors. Some of the bottles are over 130 years old. The oldest bottle is 137-years old, bottled in 1869. That beer is Harry Ratcliff’s Ale and was brewed to commemorate a son being born into the Ratcliff family, which was later part of the Bass, Ratcliff & Gretton breweries in the late 1800s.

Above, Worthington White Shield’s head brewer, Steve Wellington. “It was always rumoured that there were some vintage beers on site but uncovering such an interesting collection is fantastic. I believe this is one of the most exciting and unique discoveries ever made in British brewing.”
 

 

From the Publican:

Dr George Philliskirk, beer expert and Chief Executive of the Beer Academy comments: “This discovery is remarkable, especially as the oldest beer of all dates back to 1869 and tastes so fresh, and with such attractive ripe plum and honeyed flavours. This demonstrates the potential for vintage beers to be taken seriously – maybe even being worthy of a special section in wine lists at Britain’s top restaurants.”

As a result of this find, Worthington’s in conjuction with CAMRA, is sponsoring a contest to find the oldest unopened bottle of beer in the U.K. The winner “will be invited to the White Shield Brewery in Burton upon Trent to brew their very own vintage.”

Below are some more photos of the bottles found in Worthington’s cellars:

 

 

Filed Under: Just For Fun, News Tagged With: Europe, Great Britain, History

Brewing at John Harvard’s

December 12, 2006 By Jay Brooks

Today’s Boston Globe online edition has an interesting photo essay of a day in the life of John Harvard brewer Maria Poulinas called “Try This Job: Craft Beer Brewer.” She brewes at the Framingham, Massachusetts brewpub.
 

Filed Under: News Tagged With: Eastern States, Mainstream Coverage

A New Gluten-Free: There’s Vikings in Them Thar Dark Hills

December 11, 2006 By Jay Brooks

There’s new gluten-free brewery coming. This one is Dark Hills Brewery and is viking themed. It’s located in northest Arkansas near Fayettville. Owners Constance Rieper-Estes and Leigh Nogy (who’s also the brewmaster) plan to have the production facility up and running by fall of 2007. They will be producing five different beers all using just rice and corn as the grain substitutes.

Filed Under: News Tagged With: Business, Midwest, Websites

World Series Beer Collectibles

December 10, 2006 By Jay Brooks


This will give you some idea how much I don’t follow baseball. Until I read this press release from Anheuser-Busch, I had no idea who won this year’s world series. Apparently it was the St. Louis Cardinals and A-B is doing a commemorative can and magnum bottle.

From the press release:

The commemorative 46.5-ounce magnum bottle features the Cardinals 2006 World Series Champions logo on the front, with a summary of the World Series on the back label. The World Series magnum is sold individually in a red and blue box featuring the Cardinals and World Series Champions logos. The 16-ounce Budweiser aluminum bottle features the Cardinals 2006 World Series Champions logo and lists the years of each of the Cardinals 10 titles. The aluminum bottle is sold in 15-packs of specially labeled Budweiser cases featuring images of the Cardinals World Series bottles.

Both will be available in liquor, grocery and convenience stores in the greater St. Louis metro area — the magnum bottle as early as this weekend, and the aluminum bottle starting mid-next week. Both bottles will be reintroduced in March, when they will be more widely available as the city gears up for the 2007 Major League baseball season.

And an AP story added:

A 46.5-ounce magnum bottle will include the Cardinals 2006 World Series Champions logo on the front and a summary of the World Series on the back. Also available is a 16-ounce aluminum bottle featuring the championship logo and a list of the 10 championship years for the Cardinals. Among all baseball teams, only the New York Yankees have won more World Series titles.

The Cardinals won only 83 regular-season games but won the World Series in five games over Detroit. It was their first championship in 24 years.

Though Anheuser-Busch sold the Cardinals to the current ownership group more than a decade ago, the brewery and the team remain closely connected. The new ballpark that opened this year is named Busch Stadium thanks to a naming-rights agreement. The old advertising jingle “Here Comes the King” still stirs the crowd during rallies.

Unfortunately, just like their Millennium magnum and other collectible bottles, inside will still be just Budweiser and not a special brew made for the occasion.

Filed Under: Beers, Just For Fun Tagged With: Anheuser-Busch, National, Packaging, Press Release, Strange But True

This Is Belgium

December 10, 2006 By Jay Brooks

Each year the Belgian Post Office does a series of commemorative stamps celebrating some aspect of Belgian society or heritage called “This is Belgium.” This year’s set honors the food and drink of Belgium.

As you can see, of the ten stamps in the series, two are beers: Orval and 3 Fonteinen Gueuze.

And here’s a larger look at the Orval stamp:

Filed Under: Just For Fun Tagged With: Belgium, Europe

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