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Jay R. Brooks on Beer

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Beer In Ads #4652: Miss Rheingold 1962 On A Swan Boat

December 18, 2023 By Jay Brooks

Monday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, still from August, Miss Rheingold 1962, Kathy Kersh, is back in New England, in Boston this time, specifically on a SwanBoat at the Public Gardens.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #7: Door-Slammer

December 18, 2023 By Jay Brooks

Hopefully you already saw my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 18 — is the day when the seventh Yule Lad arrives.

The seventh Yule Lad’s name is Hurðaskellir, which translates as Door-Slammer. As you can probably guess from his name, his particular brand of mischief is that he likes to slam doors, especially during the night, waking people up.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The seventh was Door Slammer,
a sorry, vulgar chap:
When people in the twilight
would take a little nap,
he was happy as a lark
with the havoc he could wreak,
slamming doors and hearing
the hinges on them squeak.

Door-Slammer arrives each year on December 18, and leaves again on New Year’s Eve, December 31.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Hurðaskellir is, depending on your point of view, either a fun loving miscreant or a deeply disturbed sociopath. You see, he enjoys sneaking into your home for the express purpose of slamming doors. He’s not just in it for the loud noises, although it does seem to provide him a great deal of pleasure. Instead, he waits until you’re asleep, and then slams the door. He’s trying to wake you up!

The poem identifies his preferred moment as “twilight,” which, in Iceland at this time of year, is in the mid-afternoon (3:30 pm, or so, in Reykjavik). Remember, the land of the midnight sun in summer is the land of perpetual darkness in winter. You’ll experience a good three hours or so of day-like conditions between sunrise (the sun poking its head out from behind the mountains) and sunset (the sun returning to the darkness). The bright side of all of this is that when Hurðaskellir, you’re probably well-rested because there’s not much to do during this time other than rest at home.

Also, I can’t really imagine a regular human being would be drawn to the mechanical squeaking of door hinges, but Hurðaskellir is into that as well. More evidence that he is unwell.

And here’s another, from Iceland24:

Seventh was Door Slammer,
– He was a little brash.
When people in the dark
Wanted to nap.

He was not one bit
Sorry for that,
If loud, creaking noises
Came from the hinges.

Hurðaskellir (Door Slammer) is a peculiar Yule Lad and much more of a prankster than most of his brothers. He doesn’t care much for food, but he’s got the obsessive addiction of door-slamming. No door is safe when this crazy rascal is around. The louder the noise, the better – and just to be sure, better repeating the trick more than once in a row: Hurðaskellir’s ego is quite troublesome.

We all know people with the annoying tendency of being very noisy when they close doors, but the problem with Hurðaskellir is that he likes to do that at night. I suggest that you don’t forget to lock any single door in your house, especially if you’re living with somebody with severe heart conditions…

What’s worse is that Hurðaskellir seems to have a fan club with a lot of children in it, because they just LOVE to slam doors and say they are imitating their favorite hero.

Hurðaskellir is going to harass your doors on 18 December.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4651: Miss Rheingold 1962 Serves Beautifully

December 17, 2023 By Jay Brooks

Sunday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, still from August, Miss Rheingold 1962, Kathy Kersh, is on a tennis court, sitting in the umpire’s perch, talking to the other players, two of whom are drinking Rheingold beer. Apparently she served their beer beautifully.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #6: Bowl-Licker

December 17, 2023 By Jay Brooks

Hopefully you already saw my post on Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 17 — is the day when the sixth Yule Lad arrives.

The sixth Yule Lad’s name is Askasleikir, which translates as Bowl-Licker. His particular brand of mischief is hiding under beds, waiting for someone to put down their askur (a type of bowl with a lid used instead of dishes), and then stealing it so he can lick whatever remaining food is inside.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

Bowl Licker, the sixth one,
was shockingly ill bred.
From underneath the bedsteads
he stuck his ugly head.
And when the bowls were left
to be licked by dog or cat,
he snatched them for himself
– he was sure good at that!

Bowl-Licker arrives each year on December 17, and leaves again on December 30.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Askasleikir, or the Bowl-Licker, performs a task that should be unsurprising at this point. If there is food leftover in your bowl after you put it away, he will come and lick it up. Yes, he is a continuation of the theme of a small, menacing little guy who comes to steal food, but this one makes a little less sense to the discriminating 21st-century mind.

You see, in the Iceland of yesteryear, “Icelanders ate from lidded wooden bowls that they sometimes kept under the bed or on the floor.” So Askasleikir would hide under your bed, and emerge to swipe the remains from your bowl if you put it away or down on the floor without thoroughly eating your meal or cleaning the bowl. The “askur” was a particular type of wooden bowl that had a lid (primitive Tupperware). And so Askasleikir, as you might expect, emerges to lick these special kinds of bowls.

Now, up to this point, all of the Icelandic Yule Lads have been, for lack of a better descriptor, petty thieves. As cautionary tales, they might be mobilized to encourage children to finish their dinners and thoroughly clean their living spaces before going to bed.

And here’s another, from Iceland24:

The sixth, Bowl Licker,
Was without a peer.
-From under the beds, he
Pushed his ugly head.

When the bowls were placed
In front of cat and dog,
He cunningly snatched them
And licked till he was full.

Askasleikir (Bowl Licker) is the 6th in the Yule Lads gang to visit during the Christmas period. He arrives on the 17th of December. I don’t want to make it sound like I am partial – because in fact I am not – but I think Askasleikir is very sly. At least, more than the majority of his brothers.

In the old times, especially in farmhouses, Icelanders used to eat from lidded bowls sitting on their beds. The lidded bowls prevented the food from getting cold and were usually placed on the floor or under the bed in between bites.

Askasleikir specialized in hiding under furniture waiting for these moments and refined his art over the years. When something edible is placed on the floor, he stretches his arms and steals it.

I suspect it may be this gentleman’s fault that children are so afraid of monsters hiding under the bed at night.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4650: Miss Rheingold 1962 Serenaded On The Back Of A Truck

December 16, 2023 By Jay Brooks

Saturday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, also from August, Miss Rheingold 1962, Kathy Kersh, is still on her summer trip through New England and is still in Vermont, enjoying a hayride as she’s serenaded on the back of a pick-up truck, with a case of Rheingold beer by her side.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #5: Pot-Scraper

December 16, 2023 By Jay Brooks

Hopefully you already saw my post on Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 16 — is the day when the fifth Yule Lad arrives.

The fifth Yule Lad’s name is Pottaskefill, which translates as Pot-Scraper. His particular brand of mischief is stealing leftovers from pots.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

Pot-Scraper, the fifth one,
was a funny sort of chap.
When kids were given scrapings,
he’d come to the door and tap.
And they would rush to see
if there really was a guest.
Then he hurried to the pot
and had a scraping fest.

Pot-scraper arrives each year on December 16, and leaves again on December 29.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Pottaskefill is sneaky like the others, to be sure, but he’s also a prankster. He performs one of the most basic pranks known to humankind: he knocks on your door, and then promptly runs away before you open to reveal nobody at the front porch. In a variation of this prank, however, Pottaskefill runs around back and scrapes the remains from your pot and eats it before you even know what has happened.

You might be thinking that this is the same sort of mischief as Stúfur, but I assure you, a pot and a pan are quite different things. And, if you hang with this series long enough, we will move beyond the simple licking of kitchen implements and vessels and get into some other creative mischief!

And here’s another, from Iceland24:

The fifth, Pot Licker,
Was a weird cool lad.
As the children received scrapings,
He knocked at the door.

They rushed off to see
If a guest was dropping in.
Then he hurried to the pot,
And had a filling meal.

It’s Pottaskefill, the pot licker. Most of us, admit it, are not fond of leftovers (spam hash, anybody?). This Yule Lad lives for them! He patiently waits until households are finished with their cooking. Then he sneaks in and demolishes the leftovers in the pot with lightning speed.

His job is easy to do with the normal Viking household, but the Vikings on Berk are quite well grown, and the chances of leftovers are not great.

But Pottaskefill has picked up a few tricks over the years to guarantee he gets leftovers. Vikings had a notorious love of seasoning, gaining new tastes as they traveled on trading missions and their raid- oops, I mean, acquiring new possessions without paying for them. A wealthier household might have spices such as cumin, pepper, saffron, ginger, cardamom, cloves, nutmeg, mace, cinnamon, anise-seed, and bay leaves. In fact, Scandinavia is one of the few regions outside of South Asia that uses cardamom as a staple spice.

Anyway, like a Viking trader, Pottaskefill has collected his own formidable armada of seasonings from his visits. He has strung them onto a bandolier like vest that he wears when he visits Berk. And he uses them liberally and inappropriately (lots of salt in the deserts, honey and cinnamon in the meat soup, etc.). And lots and lots and lots of hot peppers.

Top it off with a few extra logs to insure the fire will burn the food, and Pottaskefill has guaranteed leftovers! It’s a good thing he has developed a cast iron stomach over the years. Some of the other Yule Lads and Grýla have noticed, actually, that he no longer can eat food if it tastes good.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4649: Miss Rheingold 1962 Picks Up Beer At The Country Store

December 15, 2023 By Jay Brooks

Friday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from August, Miss Rheingold 1962, Kathy Kersh, is still on her summer trip through New England and is in Shelburne, Vermont, picking up beer in her antique car at the Country Store, which has been open since 1859.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #4: Spoon-Licker

December 15, 2023 By Jay Brooks

Hopefully you already saw my post on Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 15 — is the day when the fourth Yule Lad arrives.

The fourth Yule Lad’s name is Þvörusleikir, which translates as Spoon-Licker. He’s described as being “extremely thin due to malnutrition.” His particular brand of mischief is stealing and licking wooden spoons.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The fourth was Spoon Licker;
like spindle he was thin.
He felt himself in clover
when the cook wasn’t in.
Then stepping up, he grappled
the stirring spoon with glee,
holding it with both hands
for it was slippery.

Spoon-Licker arrives each year on December 15, and leaves again on December 28.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Most of the Yule Lads appear to engage in food thievery for the purpose of supplementing their calorie intake, but for Þvörusleikir, it’s a matter of sustenance. You see, Þvörusleikir is rail-thin, it is thought, due to malnutrition. He comes on the 15 of December in search of wooden spoons to pilfer and lick. The wooden spoon is quite a popular cooking utensil in Iceland…I have never understood why that’s the case.

Nevertheless, he is exemplary of the theme that we are continuing to follow, namely, that the Yule Lads’ mischief is both harmlessly funny and potentially vital to their survival in a climate that would otherwise be harsh and potentially inhospitable.

And here’s another, from Iceland24:

The fourth, Pot-Scraper Licker,
Was a very skinny lad.
And he was very happy,
When the cook went away.

He ran like lightning
And grabbed the pot-scraper,
Held it fast with both hands,
As it was sometimes slippery.

Þvörusleikir, it loosely means “Spoon Licker,” but it really means “Pot Scraper Licker.”

Modern depictions of this Yule Lad show him as a very skinny guy licking a wooden spoon, but actually the spoon was not a spoon. It was a Viking age (and later) kitchen tool called a “Pot Scraper.” This was a very long and skinny kitchen tool with a tip that was more like a very small, flat and narrow spatula rather than a spoon. It was a “þvera”, pot scraper.

This goes back to the days when you did not waste food. So when you made soups and stews and porridge in Viking Days, you always needed to have them warm and ready to serve. This was specially so in the Mead Hall when you needed to have some warming food always on hand for people who needed it, whether it was a rescue crew going out on a mission or a traveler who stumbled into town and needed some hot, good food to warm up after a long journey. Hospitality to strangers was a point of pride for Vikings, so that kettle of hot, freshened soup or stew or gruel was vital.

Þvörusleikir loves to steal the Þvera pot scraper from the Mead Hall and all the various households each night. He sticks each household Þvera in his mouth and licks it, pulling out the flavors of the stew or porridge.

It’s not that efficient, and the other Yule Lads point this out often to Þvörusleikir. There just is not that much nutrition you can get out of licking a pot scraper or spoon or ladle. You’d do better to just pony up and buy a tasty, nutritious bowl of soup or stew.

But Þvörusleikir has his pride. He feels the wood of the þvera and the ingredients soaking into it somehow give it a real gourmet status. When you lick the þvera you bring out all the hidden flavors and have a true Michelin 4 star experience in gourmet spoon licking.

So, there’s no use for it. Þvörusleikir lives on licking each household´s scraper and he is one skinny dude since there really is not a whole of nutrition coating the average Þvera or spoon or ladle.

Well, that’s what happens on between Dec. 15 and Dec 28. Hang onto your ladles and wooden kitchen spoons because they are a hot commodity when Þvörusleikir is on the prowl!

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4648: Miss Rheingold 1962 At A Horse Farm

December 14, 2023 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from back in June, Miss Rheingold 1962, Kathy Kersh, is at a horse farm in an arena visiting with a horse and, presumably, her foal. It’s a little weird that the “Thoroughbred Three” in the tagline includes the two horses, plus Kathy Kersh, who they refer to as “our fair filly.” I shared the newspaper version, but just came across a color version of the ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #3: Stubby

December 14, 2023 By Jay Brooks

Hopefully you already saw my post on Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 14 — is the day when the third Yule Lad arrives.

The third Yule Lad’s name is Stúfur, which translates as Stubby or Shorty. He’s described as “abnormally short.” His particular brand of mischief is stealing pans to eat the crust left on them.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

Stubby was the third called,
a stunted little man,
who watched for every chance
to whisk off a pan.
And scurrying away with it,
he scraped off the bits
that stuck to the bottom
and brims – his favorites.

Stubby arrives each year on December 14, and leaves again on December 27.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

He is also abnormally short, which should, in theory, make it easier to sneak into your kitchen during high volume seasons like the holiday festivals.

Stúfur’s particular brand of mischief involves stealing away into your home to scrape the remains from your unwashed pans. There is some disagreement over whether he prefers sweet remains (i.e. the remains of cakes and sweetbreads) or savory remains (i.e. the leftovers from dinner).

And here’s another, from Iceland24:

Itty Bitty was the third,
That short fellow.
He borrowed a pan,
When he could do so.

He ran away with it
And picked and ate the food-bits
That sometimes stick
To a pan here and there.

This is the favorite Yule Lad of most Icelanders.. Stúfur! The name means Shorty in Icelandic.

Stúfur is the Hiccup of the Yule Lads, the acknowledged runt of the litter. He is the smallest and stubbiest of the Yule Lads in form. However, his troll and elf ancestry have also made him very strong. He may be small and not too powerful in appearance but, in reality, he can really beat up anyone he chooses. He can even knock out a Monstrous Nightmare better than Stoick can. In his sleep while chewing gum.

But the great irony is that the miniature warrior… that tiny Beowulf of a Yule Lad… is on a great quest to steal… uh… grease spattered frying pans.

It certainly is a weird hobby. Stúfur has a harder journey than the other Yule Lads. His little legs have to work harder. He often is covered by snow as he journeys to the villages and has to use a telescope poked up through the snow so he knows where is going. And he has to beat up all the dragons and Vikings he meets along the way.

And the reason Stúfur beats the odds and steals those frying pans? Well, it is because he likes to lick off the grease and drippings that are left in the frying pan. It’s rather humbling when you think about it… all that tough journeying and fighting to lick off a bit of bacon fat?

There is a parable in there for sure. But it’s kind of a weird one. Anyway, if you fry up anything on Dec. 14 and through Dec. 27, just don’t be surprised if your frying pan disappears moments after you set it aside. It’s Stúfur style recycling!

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

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Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5225: Fabled Ambrosia Of The Ancients April 17, 2026
  • Historic Beer Birthday: William O. Poth April 17, 2026
  • Beer In Ads #5224: Harvard Bock Beer April 16, 2026
  • Historic Beer Birthday: William H. Biner April 16, 2026
  • Historic Beer Birthday: Alan Eames April 16, 2026

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