Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3255: Grande Brasserie Van Velsen

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Monday’s ad is for Grande Brasserie Van Velsen, from 1896. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Grande Brasserie Van Velsen, which appears to be a brewery in Bornhem (today spelled “Bornem“), “a municipality located in the Belgian province of Antwerp. The poster was created by Belgian graphic artist Armand Rassenfosse.

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Beer In Ads #3254: Brasserie Fraikin-Courard

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Sunday’s ad is for Brasserie Fraikin-Courard, from 1900. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Brasserie Fraikin-Courard, although I couldn’t find any information about the brewery, other than it was located in “Roclenge-sur-Geer (Limbourg),” which “is a section of the Belgian commune of Bassenge located in the Walloon Region in the province of Liège,” although “Roclenge sur-Geer was transferred to the province of Limbourg (mainly Flemish) in 1839, but returned to the province of Liège in 1962.” The poster was created by Maxim Fraikin.

Brasserie-Fraiken-Courard

Beer In Ads #3253: Bock Beer Goat Couple

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Saturday’s ad is for Bock Beer, from the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for an unknown breweries Bock Beer around the turn of the last century, and I likewise have no idea who created the poster.

bock-beer-goat-couple

Bistro Double IPA Winners 2020

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bistro

Earlier today, the 20th annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and was sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun for most of the morning. We judged over 100 Double and Triple IPAs for most of the morning.

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First rounds of Double IPAs being judged (Triples were on the other table).

Double IPAs

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The DIPA Fest judges.

Triple IPAs

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Beautiful downtown Hayward.

Peoples Choice Awards

Congratulations to all the winners.

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And a special shout out to industry veteran Matt Sallie, who was surprised by an impromptu celebration of his 50th birthday at the Bistro today.

Beer In Ads #3252: Carlsberg Pilsner Drank Year Round

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Friday’s ad is for Carlsberg Pilsner, from 1908. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Carlsberg Brewing of Copenhagen, Denmark. “The horizontal poster shows four different scenes with people enjoying their beer, amongst them a skier, a cycling woman, a dandy and a hunter. Above them is the inscription “Carlsberg Pilsner” and below ‘DRIKKES AARET RUNDT,’ which translates as “Drinked” or ‘Drank Year Round.’ “The latter makes it clear, that the four scenes also show the four seasons and that you can always drink Carlsberg Pilsner.” The poster was created by Danish artist Carsten Ravn.

Carlsberg-Pilsner-drikkes

As I understand it, the poster was reprinted over the years, and I suspect that the darker one below may be the original.

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Beer In Ads #3251: Vereinigte Bockbier

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Thursday’s ad is for Vereinigte Bockbier, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Vereinigte Brauereien Luzern, which was located in Luzerne, Switzerland. I don’t know who the poster was created by, sadly.

Vereinigte-1920

Beer In Ads #3250: Meistertrunk

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Wednesday’s ad is for Meistertrunk, from 1930. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Kronenbrauerei, or Kronen Privatbrauerei Dortmund, which is located in Dortmund, Germany. It “was one of the oldest breweries in Westphalia and has its headquarters at the Old Market in Dortmund. The company was able to look back on more than 550 years of brewing tradition and was family-owned from 1729 until 1996.” It was acquired by Dortmunder Actien Brauerei in 1996, and today is part of the Radeberger Group. The poster was created by German artist and architect Siegmund Suchodolski.

Meistertrunk-1930

Beer In Ads #3249: Salmenbräu Rheinfelden

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Tuesday’s ad is for Salmenbräu Rheinfelden, from 1930. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Salmenbräu which was located in Rheinfelden, Switzerland. “It was founded in 1799 and was independent for almost two centuries until it became part of the Sibra Holding (later Cardinal) in 1971. The production facilities remained in operation until 2002, from 1991 most recently under the umbrella of the Feldschlösschen group, which also comes from Rheinfelden.” The artist who created the poster was Swiss illustrator Martin Peikert.

Salmenbrau-1930

Beer In Ads #3248: Brauerei Felsenkeller

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Monday’s ad is for Brauerei Felsenkeller, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Brauerei Felsenkeller which was located in Wynigen, which is part of the Canton of Bern, in Switzerland. The brewery later merged with several other breweries in the area to form Löwenbräu Zurich. I’m not sure who the artist is who created the poster.

brauerei-felsenkeller

Beer In Ads #3247: Gesundheit

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Sunday’s ad is for Geraer Schwarzbier, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Riebeck-Brauerei Gera of what today is Leipzig, Germany. I’m not sure who created the poster, but I love that it’s “Ärztlich Empfohlen,” which means “medically recommended.”

Gesundheit