Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2866: Forever Amstel

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Sunday’s ad is for Amstel, from 1948. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstel Brewery, and it depicts “a young lady wearing traditional Dutch clothing with a hat, apron and wooden clog shoes, holding up a pint of beer as she leans against some Amstel wooden crate boxes with two empty bottles of beer on the ground.” It was created by an artist named Shaw. The text at the bottom translates to “A favourite wherever it goes.”

Amstel-1946-forever

Beer In Ads #2865: Hofbräuhaus Greetings from Munich

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Saturday’s ad is for Hofbräuhaus, from 1910s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Hofbräu München, and was created by Hans Heinrich Koch. The text at the bottom translates to “Greetings from Munich.”

hofbrauhaus-munchen

Beer In Ads #2863: Van Vollenhoven’s Stout

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Thursday’s ad is for Van Vollenhoven’s Stout, from the 1940s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Van Vollenhoven’s Stout, brewed by De Gekroonde Valk (“The Crowned Falcon”) which was an Amsterdam brewery in the Netherlands that was founded by Jan van den Bosch. In 1792, the Rotterdam Van Vollenhoven family took over the company and gave its name to different beers, including the stout. The text at the bottom of the ad, “Geeft Kracht aan Jong en Oud,” translates as “Gives Strength to Young and Old.”

van-vollenhollens-stout

Beer In Ads #2862: Birra Oea

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Wednesday’s ad is for Birra Oea, from 1927. From the late 1800s until the 1930s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Oea, which was a brewery in Tripoli, in Libya. It was created by Italian illustrator and painter Mario Bazzi

birra-oea

Beer In Ads #2861: Mathäser Bräu

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Tuesday’s ad is for Mathäser Bräu, from 1928. From the late 1800s until the 1930s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Mathäser Bräu, which was a brewery in Munich. Happy New Year!

Mataser-Brau