Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2816: Help Your Community Drives

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Tuesday’s ad is for Budweiser, from 1944. This World War 2 ad features a Colonial American scene with “Ye Olde Melting Pot” on a street corner. I doubt that’s what actually happened, but I know there were scrap metal drives during World War 2. I have a newspaper clipping when my mother was a little girl when she was made a general in the “tin can army” for collecting a lot of metal (primarily because my grandfather’s job gave him access to it). What it has to do with beer is less clear, except that apparently the brewery also gave to the war effort.

Bud-1944-community-drives

Beer In Ads #2811: You Know The Minuteman …

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Thursday’s ad is for Budweiser, from 1944. This ad features a history lesson on how much work was done by the “missus” of the average minuteman, with the obvious analogy to wives back home during World War II with so many husbands in the military overseas fighting the war. She does not look very happy. I think she needs a beer.

Bud-1942-minutemans-missus

Beer In Ads #2810: Genesee In The Jungle

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Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, is a poster done in the style of French post-impressionist painter Henri Rousseau, specifically his many naïve or primitive paintings set in the jungle.

Genesee-rousseau

Beer In Ads #2809: Genesee Fisherwoman

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Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1964, part of a series of framed promotional posters, features a woman fishing who just caught a sizeable bass, or is that a trout. I don’t really know my fish. Anyway, she looks really happy about it.

Genesee-fisherwoman-1964

Beer In Ads #2808: Genesee Horses

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Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a horse, standing majestically and staring off into the distance. Yeah, I don’t get it either.

Genesee-horse

They must have really liked the horse motiff, because they did a second one with a mare and her foal.

Genesee-horses

Beer In Ads #2807: Black Hat Genesee

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Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a woman staring at us, wearing a great big black hat. She also has on long black gloves and is holding a glass of beer in one hand.

Genesee-woman