Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1946, features a woman gardener (as evidenced by the hoe she’s holding) who has a glass of beer held up to her lips. She looks like she stopped as she was about to take a sip and gave a side glance to someone watching her. Her smile seems to say. “Yeah, I’m going to drink it. You got a problem with that?”
Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features the tagline “Good Things Go With Schaefer,” and shows a basket on the front of a bicycle being loaded with items from the grocery store. Curiously, there’s no bag, which seems a little odd; that’s a lot of glass to go riding with on a bumpy road. What could go wrong? But I like that the cyclist is adding a wheel of camembert cheese to the basket, since that’s certainly a good thing that goes with beer.
Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1969, and features the headling “Good Taste Runs In The Family,” and shows the family of draft, bottles, and cans. And, of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob. Period.”
Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1969, and features a mug of beer and a half-empty bottle sitting a parchment that’s meant to resemble the Declaration of Independence, only in this case it’s “Dedicated to the proposition that all beers are not created equal.” And, of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob. Period.”
Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a mug of beer being filled from a tap, with the largest headline in gold, “Draw Your Own Conclusions.” Naturally, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”
Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a Michelob bottle anthropomorphized with eyelashes and a speech bubble saying “Sometimes I wonder if you like me for myself … or just my shape. Hmm. And of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”
Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features no splashy picture or no long story, just an empty bottle of Michelob beside an empty mug, thick with residual foam. And of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”
Sunday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a table full of Michelob bottles with a full mug of beer, and a pile of potato chips behind them. There’s great advice for cooking hot dogs. “Keep the charcoal hot … and the Michelob cold.”
Then at the bottom of the ad is the tagline “In Beer, Going First Class Is Michelob.”
Saturday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features an arm emptying a bottle of beer into a mug. The text begins with “Is It?” and then lists seven things about Michelob, answering them all with a simple “Yes.” Most of the list makes sense, but one stands out: “… the carefully selected brewer’s rice.” I know many larger brewer’s use rice as an adjunct, but “brewer’s rice?” What exactly might that be? Then at the bottom of the ad is the tagline “In Beer, Going First Class Is Michelob.”
Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features the same photo from yesterday’s of a full mug of beer, a half-full bottle, and a shiny keg, too. In service to the tagline “In Beer, Going First Class Is Michelob. Period,” the headline of ad asks. “Does It Cost A Little More To Go First Class?” You won’t be surprised to learn the answer is “Yes.”
