Saturday’s ad is for Bass Ale, from 1939. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, again for the U.S. market, they’re showing the closing of the stock market in both the U.S. and England, but both are finishing their day with a bottle of Bass Ale.

Friday’s ad is for Bass Ale, from 1941. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the side of a railroad passenger car of a “snow train” taking people into the mountains for skiing. The ad is also for an American audience, where I guess Bill is on his own working ski holiday.

Thursday’s ad is for Bass Ale, from 1938. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, for the U.S. market, they’re depicting the fastest way to get a drink of Bass Ale. Specifically, they’re contrasting how long it takes to get to England (4 days by ship) versus going to your neighborhood bar (4 minutes) or your own refrigerator (4 seconds).

Wednesday’s ad is for Bass Ale, from 1940. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the bum of an English policeman.

Tuesday’s ad is for Bass Ale, from 1939. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, for the U.S. market, they’re depicting American businessmen having returned from a trip to England recommending they drink Bass Ale. Although actually, they said it like so: “For A Tall Drink — Order Bass.” That’s certainly an odd way of putting it. I didn’t think “tall” was a qualitative statement of beer, but I may start using it that way. “Hey, that was a really tall thing to say.”