Friday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another of the weird bear ads, a female bear (you can tell because of the apron) is skating across a pond of ice, delivering a tray with a bottle of Schlitz beer and two glasses. That definitely is different, although I’m not sure about the refreshing part.

Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple is calling friends to invite them over to play cards (based on the man holding a deck of cards in his hands). Trying to seal the deal, he whispers in his wife’s ear, “Tell them we’ll have Schlitz.” That should do it.

Wednesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, the same woman from a previous ad is shown very close-up, showing just a portion of her face puckering up to kiss some hop cones.

Tuesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with an impossibly thin waistline is preparing for a dinner party and the final touch is a bottle of Schlitz placed on the table just so. Well, she didn’t place it there, of course, that job naturally fell to the maid. Now the “table is set for success.”

Monday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an odd one, a small bear cub wearing a nightshirt, slippers and a nightcap, and carrying a candle, is standing in front of an open refrigerator. Apparently, a late night thirst overtook the bear, and he needed a beer. That’s one civilized beer, er… bear.

Sunday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is having a candlelit party, probably stressing about last minute details. At least her maid has a tray of Schlitz beer bottles, so that’s taken care of. Check.

Saturday’s ad is for Schlitz, from the 1950s. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a trio of couples are on a camping trip. They’ve got a roaring fire going and are starting to cool, “A real Adventure in Good Living.” Luckily, they’ve got a bucket of beer, too.

Friday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a presumably Italian chef declares “Ah-h — just ze kiss of ze hops.”

Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman in her kitchen is calling out the window to tell her husband that dinner is ready. Behind her, the table is set and there’s a bottle of Schlitz and a beer glass set on the table in anticipation. Because “Today more than ever when men are working especially hard, a bottle of Schlitz brings welcome relaxation at the end of the day.”