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Jay R. Brooks on Beer

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Beer In Ads #2130: Oldtime Holiday Cheer

December 19, 2016 By Jay Brooks


Monday’s holiday ad is for Schaefer, from 1942. Mailman #1942 … wait, that’s the mailman for 1942, and he’s delivering “oldtime Holiday Cheer” in the form of a gift box of Schaefer beer. Forget Santa, now that’s what I want the mailman to bring.

Schaefer-1942-holiday-cheer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Schaefer

Patent No. D533739S1: Goalie Mask Beer Dispenser

December 19, 2016 By Jay Brooks

patent-logo
Today in 2006, US Patent D533739 S1 was issued, an invention of Brian Miesieski, Devin Kelly, and Geoff Blanck, assigned to the Labatt Brewing Company Limited, for their “Goalie Mask Beer Dispenser.” There’s no Abstract, although this is the entire claim:

The ornamental design for a goalie mask beer dispenser, as shown and described.

USD0533739-20061219-D00001

USD0533739-20061219-D00002

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Packaging, Patent

Anchor Christmas Ale 2010

December 19, 2016 By Jay Brooks

xmas-christmas-ale
It’s day thirty-six of my seasonal scoot to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

2010 was the thirty-sixth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-sixth label was was a “Maidenhair Tree,” or “Ginkgo biloba.”

Anchor-Xmas-2010

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Patent No. 185565A: Improvement In Liquid Forcing Apparatus

December 19, 2016 By Jay Brooks

patent-logo
Today in 1876, US Patent 185565 A was issued, an invention of Wilhelm Noll, for his “Improvement in Liquid Forcing Apparatus.” There’s no Abstract, although in the description it includes these claims:

The invention consists in the combination of an air-pump and an air Washer or purifier, with a tapping-plug and a discharge tube, the several parts being connected with each other so as to be portable and capable of being attached to a barrel or keg.

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US185565-1
US185565-2

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #2129: I Was Curious At Christmastime

December 18, 2016 By Jay Brooks


Sunday’s holiday ad is for Schlitz, from 1948. This is a holiday-themed ad from a long-running series of ads Schlitz did that were all three-panel cartoons that all began with someone being “curious” about Schlitz beer, trying it in the second panel and then finally declaring it fit for human consumption … I mean great, usually saying now they understood what Schlitz was the beer that made Milwaukee famous, basically self-referencing their slogan. In this one, it’s a Christmas party, with a gift exchange, though it seems odd that they decorated the tree outside, but had none indoors.

Schlitz-1948-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Schlitz

Patent No. 3780198A: System For Carbonating Beverages

December 18, 2016 By Jay Brooks

patent-logo
Today in 1973, US Patent 3780198 A was issued, an invention of Leo F. Pahl and Norman H. Jones, assigned to the Crown Cork & Seal Co., for their “System For Carbonating Beverages.” There’s no Abstract, although in the description it includes these claims:

It is one object of this invention to reduce the cost of carbonating beverages.

It is another object of this invention to improve sanitation. in the carbonation of beverages.

It is a further object of this invention to provide a carbonating system for beverages which is easily cleaned.

It is a still further object of this invention to achieve specified levels of carbonation in beverages with a high degree of accuracy.

It is also an object of this invention to achieve a specified level of carbonation without requiring numerous and continuous manual adjustments.

It is an additional object of this invention to permit filling of beverages at a low pressure.

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US3780198-1
US3780198-2

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Bars, History, Kegs, Law, Patent

Anchor Christmas Ale 2009

December 18, 2016 By Jay Brooks

xmas-christmas-ale
It’s day thirty-five of my flash forward to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

2009 was the thirty-fifth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-fifth label was was a “Monterey Cypress,” or “Cupressus macrocarpa.”

Anchor-Xmas-2009

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Patent No. 664227A: Beer Cooler

December 18, 2016 By Jay Brooks

patent-logo
Today in 1900, US Patent 664227 A was issued, an invention of Alexander Plawin, for his “Beer Cooler.” There’s no Abstract, although in the description it includes these claims:

My invention relates to beer or liquid coolers; and its object is to provide a cheap and simple portable device of this character which can be conveniently carried by hand from place to place, so that it will be especially adapted for use on picnics and other outings when it is desired to have a barrel or keg of beer or other liquid and where no provision can be made for placing the barrel or keg directly on ice.

US664227-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #2128: Save The Altes Caps

December 17, 2016 By Jay Brooks


Saturday’s holiday ad is for Altes beer, from the Tivoli Brewing Co. of Detroit, Michigan, from 1915. Featuring Santa Claus holding a case of beer, apparently saving your bottle caps could pay off. According to the carton, “Save the Altes caps and get an elegant 42 piece set of china free.” I wonder how many crowns it took to get your free set of china?

1915-Tivoli-Brewing-Co-Detroit-Michigan-Altes-Beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Anchor Christmas Ale 2008

December 17, 2016 By Jay Brooks

xmas-christmas-ale
It’s day thirty-four of my frantic flight to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

2008 was the thirty-fourth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-fourth label was was a “Jeffrey Pine,” or “Pinus jeffreyi.”

Anchor-Xmas-2008

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

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