Wednesday’s ad is for Carlsberg Hof, from the 1980s. Apparently the Carlsberg Hof Dog was a popular character in Denmark in the 1980s. He certainly looks like an amiable chap, with his impish wink. “Herligt med en HOF” translates as “Lovely with a Hof,” which is Carlsberg’s pilsner.
Today in 1982, US Patent 4343231 A was issued, an invention of Andre F. Devreux, assigned to the Compagnie Internationale de Participation et d’Investissement “Cipari” S.A., for his “Brewing Apparatus Having Sampling Means Delivering Suspension to Fermenting Vessel.” Here’s the Abstract:
A process for adjusting the amount of yeast introduced into a fermentative liquid comprises periodically taking a sample from a mass of suspended yeast maintained in movement in a closed circuit, subjecting the sample to fermentation by adding a nutrient element, and adjusting the supply of yeast to the liquid in accordance with the fermentative power of the treated yeast sample. The implementing plant comprises a container having a conical bottom containing yeast suspended in a liquid, a pipe connecting the bottom of the container to a fermentation tank, and a regulating or adjusting pump for supplying yeast from the container into the tank. A pipe for recycling the suspended yeast in the container is provided, as well as means for ensuring, during a predetermined time interval, the recycling of the suspension of yeast from the bottom of the container to the upper part thereof. Sampling means periodically extract a predetermined volume of the recycling yeast suspension and deliver it to a small fermenting vessel whereat the nutrient agent is supplied. Means are then provided for determining the fermentative power of the yeast sample and for adjusting the yeast supply of the fermentation tank in accordance therewith.
Today in 1897, US Patent 587987 A was issued, an invention of George Mills, for his “Means For Aerating and Refrigerating Liquids.” There’s no Abstract, although in the description it includes these claims:
My invention relates to means for aerating and refrigerating liquids, and has particular reference to a pressure apparatus for forcing beer or other liquids from a supply-cock to the faucet by means of a coupling-body of novel and convenient construction, and an air and draw-off pipe leading into the cock to a point near the bottom thereof in connection with the coupling-body.
Tuesday’s ad is for Carlsberg, from what looks to be about the late 1940s or 1950s. But despite that post-war look, the ad was actually done in July 1990. They look so happy, and so staged. Still, I’d join them.
Monday’s ad is for Carlsberg, from the 1940s, sometime during World War 2. In this Danish ad, apparently they abandoned their old label because it contained associations to the Nazis with the religious form of a swastika, and instead advertised a more modern (for the time) look. But I do love the bottleheads and the personifications of each type of beer.
Today in 1893, US Patent 502835 A was issued, an invention of Charles I. Snyder, for his “Porter or Beer Tap.” There’s no Abstract, although in the description it includes these claims:
Before filling the keg, was closed ordinarily by means of a cork. This latter was forced in as the tap was driven into the keg, the tap itself being provided with a stopper (to prevent the escape of the liquor) which also was forced into the keg upon the insertion of the ordinary tap rod which communicates with the bar cock or faucet the liquor being forced through said tap rod by the pressure introduced into the keg, through the air passage and chamber of the tap, from the air pump with which the tap is connected.
Now in order that the tap shall operate successfully, it is essential that the joint between it and the keg shall be perfect to prevent the escape of the air or gas which is being forced into the keg insuring the passage of the liquor through the tap rod as the faucet is turned on. To attain this air tight joint, it is customary to use a packing of paper around the tap. This packing becomes saturated with the-liquor in a very little while and exceedingly offensive; besides does not always suffice for the purpose. Further: more, every time a tap is driven into a keg, the tap hole is more and more enlarged until the tap can no longer be used, when it be comes necessary to insert anew head. All these defects are overcome by my invention which consists: in certain details of construction, arrangement and combination of parts, all of which are more fully described hereinafter.
Sunday’s ad is for Carlsberg, from 1972. In this U.S. ad, three of the beers Carlsberg imported at the time include Gold Label, Special Dark Lager and Elephant Malt Liquor. The tagline, “Two out of three Carlsbergs are great beers,” followed by (in smaller print), “the other is a great something else altogether.” I’m not sure I quite understand that, but why not. Also, for three bucks, you could send in and get six of the glasses in the ad.
Today in 1934, US Patent 1969643 A was issued, an invention of Gottfried Fuchs and Hermann Spath, for their “Beer Cooling and Dispensing Apparatus.” There’s no Abstract, although in the description it includes these claims:
This invention relates toan automatic cooling and pressure plant for beer conduits and cold storage rooms with employment of frozen carbon dioxide.
It is already known, to employ frozen carbon dioxide for cooling chill rooms. These plants, however, are open to the objection that the carbon dioxide becomes lost as soon as it is no longer frozen. This circumstance renders very l0 questionable the economy of this cooling method, because, as is known, carbon dioxide is very expensive.
The invention relates to a plant, in which the gaseous carbon dioxide liberated by evaporation cools the chill room and also the beer conduit in the tapping device and at the same time serves as pressure medium for the beer in the barrel. ‘The dry ice is accommodated in the cold storage room in a. receptacle with insulated walls, from which go vessel the gaseous carbon dioxide liberated by evaporation is conducted into the beer conduit cylinder through a cooling pipe conduit extending through the cold storage room. The beer conduit cylinder is surrounded by a jacket accommodating the cooling water. The gaseous carbon dioxide is conducted-as pressure medium from the beer conduit cylinder in to the barrel. Posterior the receptacle accommodating the dry ice and anterior the cooling pipe conduit a known thermostat is arranged, by means of which the passage from the ice receptacle to the cooling pipe conduit is automatically regulated.
The jacket of the beer conduit is surrounded by a further jacket, the internal space of which is filled with cooling water which, owing to the expansion of the carbon dioxide in the cylinder, is cooled to freezing point, so that an ice jacket is formed around the beer conduit. The ice jacket is surrounded by a further jacket the internal space of which is filled with cooling water in order to protect the ice jacket against the external heat.
By means of this plant the dry ice is employed for three purposes, i.e. to cool the cold storage room and the beer conduit and to place under pressure the beer conduit, so that the dry ice is utilized in the most economical manner.
Today in 1900, US Patent 655330 A was issued, an invention of James Dowdell and Arthur B.C. Dowdell, for their “Hop Bleaching and Drying Kiln.” There’s no Abstract, although in the description it includes these claims:
Our invention relates to a means for bleaching and drying hops or other material.
It consists, essentially, of a room or compartment having a foraminous floor adapted to support the hops to be dried and in conjunction therewith a covering which may be drawn over the surface of the hops to confine and prevent heat and moisture from escaping therefrom during the process of bleaching. The sulfur fumes produced in any usual or suitable manner are caused to rise into the hops and are there retained until the bleaching is perfected, after which the covering may be removed, and heat being applied the drying will be completed.
Today in 1877, US Patent 194010 A was issued, an invention of Edward Stewart, for his “Improvement in Beer Pumps.” There’s no Abstract, although in the description it includes these claims:
My invention relates to an improvement in beer-pumps, the object being to provide a beer pump of such construction that the vacuum formed within a barrel or keg of beer or other liquid as the same is drawn therefrom maybe supplied with air, and any desired pressure maintained within the keg, thereby preventing the escape of the contained gases and rendering the beer pleasant to the taste.
My invention consists in the combination, with an air-pump, the upper end of which is provided with a flexible tube to connect with a barrel or keg, of a pivoted platform, one end of which rests in contact with the lower head of the bellows or piston, While the opposite or free end of the platform projects outwardly to allow the party engaged in drawing the beer to stand on the treadle and operate the pump by his weight to force air into the keg as the beer is being drawn therefrom, whereby the hands of the operator are entirely free to hold the glass or other vessel into which the beer is to be drawn, and also to regulate the faucet and accurately govern the flow of beer, the weight of the operator on the movable platform serving to force a sufficient quantity of air into the barrel or cask to effect the desired object.
