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Jay R. Brooks on Beer

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Beer In Ads #4810: Bavarian Beer Girl & Bock

December 2, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Bock Beer, and was created in 1885. At the bottom of the pposter in small print it reads “Bavarian Beer Girl and Bock.” The lithographer was again H. Schile & Co. of 14-16 Division St. in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company. I do love the expression on the goat’s face, where he looks somewhat surprised.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer Birthday: Bob Pease

December 2, 2024 By Jay Brooks

ba
Today is the 63rd birthday of Bob Pease. Bob is the CEO of the Brewers Association and has been integral to their growth. He’s been with the BA since 1993 and was made V.P. in 1999. A few years ago he was promoted to COO, and in August of 2014 was promoted yet again. He’s worked directly on the Export Development Program and also on Government Affairs, especially with respect to Federal Excise Tax legislation. Join me in wishing Bob a very happy birthday.

On the floor at GABF in 2007, with Ray Daniels, Mark Dorber, publican extraordinaire, and John Mallet, from Bell’s Brewery.

With Nancy Johnson at CBC in New Orleans.

bob-pease-rick-lyke
Bob with Rick Lyke at a Pints For Prostates event.

The BA Staff
The BA staff at CBC a few years ago in Chicago. That’s Bob second to the right of the tuxedo (which is Charlie Papazian) and next to Julia Herz.

Filed Under: Birthdays, Just For Fun Tagged With: Brewers Association, Colorado

Beer In Ads #4809: Geo. Ehret’s Bock Beer

December 1, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Bock-Bier from Geo. Ehret’s Brewery, and was created in 1882. The poster was designed by Stoeckhardt and the lithographer was Neuman and Dinglinger Lithography of New York City.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer Birthday: Susan Boyle

December 1, 2024 By Jay Brooks

st-brigid
Today is the birthday of Susan Boyle, who describes herself as a “Beverage Consultant and Researcher. Performer, Playwright, freelance Arts Facilitator and maker of Brigid’s Ale.” She makes the Braggot with her sister Judith at Two Sisters Brewing in Kildare, Ireland. We met a couple of years ago judging at the Brussels Beer Challenge and discovered we’re kindred spirits, especially when it comes to frites. Please join me in wishing Susan a very happy birthday.

Having dinner at Boelekewis in Belgium last August.

Susan-Boyle-1
Susan, Carl Kins, Stephen Beaumont and Chris Swersey in Mechelen.

Susan-Boyle-2
On a fry crawl in Belgium.

Susan-Boyle-4
Susan, me, Chris Swersey and Cark Kins at Cantillon.

susan-boyle-field
Outstanding in her field.

susan-boyle-vikings
As a Viking with her sister Judith at the Kildare Medieval Festival.

Note: Last two photos purloined from Facebook.

Filed Under: Birthdays, Food & Beer, Just For Fun Tagged With: Ireland

Historic Beer Birthday: William Krug

December 1, 2024 By Jay Brooks

krug-neb
Today is the birthday of William Krug (December 1, 1857-June 21, 1910). He was the grandson of Fredrick Krug, who was the “German-immigrant founder of the Frederick Krug Brewing Company of Omaha, Nebraska. Krug is often cited as one of the early settlers of Omaha. In addition to operating the brewery for almost the entire duration of his life, Krug operated Krug Park in the Benson community and was the president of the Home Fire Insurance Company, which was founded in Omaha in 1884.” His son Frederick H. was involved in the business, and was treasurer, but passed away when he was only 44, five years before his father passed away. William also passed away young, nine years before his grandfather died, and fours before his father, but was vice-president and GM of the brewery when he died.

william-krug

This is a short biography or obituary from Find-a-Grave:

Married Katherine Griesedeck. Oldest son of Fredrick Krug and was the head of Krug Brewery at the time of his death. He was an investor in the development of fair grounds and was on the board of directors of the Omaha Driving Park Association. He was test driving a Stearns automobile driven by Mr. Wallace of Wallace Auto Company, when another car crashed into them at the intersection of 34th and Leavenworth. William was thrown from the car fracturing his skull on the curb dying instantly. He lived at 818 S. 20th Street.

Krug-Brewery-1920
The brewery in 1920.

“The Fred Krug Brewery was located at 2435 Deer Park Boulevard in Omaha, Nebraska. Founded in 1859, Krug Brewery was the first brewery in the city. Krug was one of the “Big 4” brewers located in Omaha, which also included the Storz, Willow Springs and Metz breweries. Later sold to Falstaff in 1936, the facility closed in 1987.

Krug-Brewery-sm
And in its heyday.

This is a short history of the brewery.

In 1859 Frederick Krug established the Krug Brewery with an original output of one and a half barrels a day. In 1878 the brewery was located on Farnam between 10th & 11th Streets in Downtown Omaha, and by 1880 it was brewing approximately 25,000 barrels a year. In 1894 the brewery moved to 29th & Vinton Street near South Omaha. It cost $750,000 and was reportedly one of the best equipped breweries in the country. Omaha’s historic Anheuser-Busch Beer Depot is the only remaining building from the original Krug Brewery.

You wouldn’t believe there was such difference in beers until you use one Krug’s popular brands. They are uniform perfectly brewed and well-aged absolutely pure and leave no bad after effects. The kind of beer that acts as a tonic and a system builder. Order a trial case and begin to enjoy. – Text from a 1910 advertisement by Fred Krug Brewing Company.

Krug brewed beer under several labels: Fred Krug, Cabinet, and Luxus. Krug supported an amateur baseball team called Luxus, taking them as far as the Amateur Baseball World Championship in 1915.

PaxtonHotel

Krug-Luxus-Beer--Labels-Fred-Krug-Brewing-Company

krug1

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Nebraska

Beer Birthday: Randy Mosher

December 1, 2024 By Jay Brooks

Today is the 72nd birthday of Randy Mosher, longtime homebrewer, author, brewery consultant and graphic designer. Randy’s had his own consulting business since the early 1990s, Randy Mosher Consulting and Design, and has been an instructor at the Siebel Institute since 2003. He’s also a partner in 5 Rabbit Cerveceria and Forbidden Root. He’s also the author of Tasting Beer, Beer for All Seasons, and several more books on beer and homebrewing. Join me in wishing Randy a very happy birthday.

Randy with Sean Paxton at CBC in Chicago in 2010.
Garret Oliver and Randy.
Me and Randy at CBC in Minnesota a couple of years ago.

Filed Under: Birthdays, Just For Fun Tagged With: Chicago, Illinois

Beer In Ads #4808: Harness Racing For Bock Beer

November 30, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Bock Beer, and was created in 1895. The lithographer was again H. Schile & Co. of 14-16 Division St. in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company. 

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: Peter Eulberg

November 30, 2024 By Jay Brooks

Today is the birthday of Peter Eulberg (November 30, 1859-June 22, 1932). He was the son of Caspar Eulberg, who owned the Casper Eulberg & Sons Brewery, in Galena, Illinois, having purchased it in 1885 (when it was the  Math. Meller Brewery). Peter was one of the sons in the name, along with his brother Adam. He was born in Wisconsin, but moved with his family when his father bought the brewery in Illinois.

Here’s a short obituary of Eulberg from the Grant County Herald, July 6, 1932.

Filed Under: Birthdays, Just For Fun Tagged With: Illinois

Historic Beer Birthday: John H. Foss

November 30, 2024 By Jay Brooks

foss-schneider
Today is the birthday of John Henry Foss (November 30, 1859-December 13, 1912). He was the son of Henry Foss, who in 1867 became involved with the Louis Schneider Brewery in Cincinnati, Ohio, eventually becoming a partner. It was later known as the Foss-Schneider Brewing Co. When his father passed away in 1879, John H. Foss stepped into his father’s role as co-owner of the company and was also president of the brewery. The brewery closed during prohibition, but reopened when it was repealed in 1933, though closed for good in 1939.

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This biography is from the “History of Cincinnati and Hamilton County, Ohio: Their Past and Present,” published in 1894:

John H. Foss, president of the Foss-Schneider Brewing Company, is the eldest son of the late John Henry and Adelaide (Te Veluwe) Foss. He was born in Cincinnati, November 30,1859, received his education at. Xavier College, and became the junior partner of the firm of Foss & Schneider in 1879. In 1883 he made an extensive tour, inspecting many of the greatest breweries of Europe, and obtaining ideas there from that have proved of incalculable benefit in his management of the business of his company. Upon his return from Europe, and the incorporation of the business in 1884, he was elected its secretary and treasurer, in 1890 becoming its president. On November 4, 1885, Mr. Foss was married to Katherine Marie, daughter of B. H. Moorman, a retired merchant and capitalist of Cincinnati. She died May 15, 1893, leaving two children, Adele and Robert. The foundation of the Foss-Schneider Brewing Company was laid in 1849 when Louis Schneider transformed his little cooper shop on Augusta street into a brewery. The new industry thrived, and became known as the Queen City Brewery. Soon a removal to more commodious quarters was necessitated. In 1863 new buildings were erected on the site of the present plant on Fillmore street. Four years later Mr. Schneider, on account of ill-health, sold out to Foss, Schneider and Brenner, the son, Peter W. Schneider, taking up the burden of active interest in the business laid down by the father. In 1877 Mr. Foss purchased the interest of Mr. Brenner.

foss-schneider-tray

The business was then continued under the name of Foss & Schneider until the death of John Henry Foss, August 13, 1879, when his interest became the property of his widow and her eldest son, John H. Foss, P. W. Schneider still retaining his interest. In 1884 it was incorporated under the name of The Foss-Schneider Brewing Company. The year 1884 was one of annoyance and disaster to the young corporation. The flood which devastated the city that year undermined and caused the collapse of the malt house burdened with over sixty thousand bushels of malt. This calamity, however, caused no cessation of work, and, in spite of the disaster, the business of that year showed an advance over the preceding year. It was determined at this time, too, to erect an entirely new plant, and in less than one year the Foss-Schneider Company was installed in one of the finest and most completely equipped brewery structures in the country. The product of this great establishment is celebrated, and finds a ready market throughout the United States and in many foreign lands, the annual output being 80,000 barrels.

foss-schneider-2

Here’s a short history of the brewery, from “100 Years of Brewing:”

foss-schnedier-100yrs
Foss-Brewery-bock

FossSchneiderLabel

Filed Under: Birthdays, Just For Fun Tagged With: History, Ohio

Beer In Ads #4807: Bock Beer Barrel Butts

November 29, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Bock Beer, and was created in 1879. The lithographer was A.J. Maerz of Brooklyn, New York City, though I believe it was a generic poster that any client brewery could purchase or license to use to advertise their brewery.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, Brooklyn, History, New York

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