Today is the birthday of William Krug (December 1, 1857-June 21, 1910). He was the grandson of Fredrick Krug, who was the “German-immigrant founder of the Frederick Krug Brewing Company of Omaha, Nebraska. Krug is often cited as one of the early settlers of Omaha. In addition to operating the brewery for almost the entire duration of his life, Krug operated Krug Park in the Benson community and was the president of the Home Fire Insurance Company, which was founded in Omaha in 1884.” His son Frederick H. was involved in the business, and was treasurer, but passed away when he was only 44, five years before his father passed away. William also passed away young, nine years before his grandfather died, and fours before his father, but was vice-president and GM of the brewery when he died.

This is a short biography or obituary from Find-a-Grave:

Married Katherine Griesedeck. Oldest son of Fredrick Krug and was the head of Krug Brewery at the time of his death. He was an investor in the development of fair grounds and was on the board of directors of the Omaha Driving Park Association. He was test driving a Stearns automobile driven by Mr. Wallace of Wallace Auto Company, when another car crashed into them at the intersection of 34th and Leavenworth. William was thrown from the car fracturing his skull on the curb dying instantly. He lived at 818 S. 20th Street.

The brewery in 1920.

“The Fred Krug Brewery was located at 2435 Deer Park Boulevard in Omaha, Nebraska. Founded in 1859, Krug Brewery was the first brewery in the city. Krug was one of the “Big 4” brewers located in Omaha, which also included the Storz, Willow Springs and Metz breweries. Later sold to Falstaff in 1936, the facility closed in 1987.

And in its heyday.

This is a short history of the brewery.

In 1859 Frederick Krug established the Krug Brewery with an original output of one and a half barrels a day. In 1878 the brewery was located on Farnam between 10th & 11th Streets in Downtown Omaha, and by 1880 it was brewing approximately 25,000 barrels a year. In 1894 the brewery moved to 29th & Vinton Street near South Omaha. It cost $750,000 and was reportedly one of the best equipped breweries in the country. Omaha’s historic Anheuser-Busch Beer Depot is the only remaining building from the original Krug Brewery.

You wouldn’t believe there was such difference in beers until you use one Krug’s popular brands. They are uniform perfectly brewed and well-aged absolutely pure and leave no bad after effects. The kind of beer that acts as a tonic and a system builder. Order a trial case and begin to enjoy. – Text from a 1910 advertisement by Fred Krug Brewing Company.

Krug brewed beer under several labels: Fred Krug, Cabinet, and Luxus. Krug supported an amateur baseball team called Luxus, taking them as far as the Amateur Baseball World Championship in 1915.