Brookston Beer Bulletin

Jay R. Brooks on Beer

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The New Belgian Flag

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belgium
The Association of Belgium Brewers recently launched a campaign to celebrate Belgian beer … in Belgium. The marketing push, called “Fiers de nos bières” or “Proud of our Beers,” is trying to persuade the people of Belgium what beer lovers all over the world already know: that Belgian brewers make great beer that they should be proud of.

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There’s also a website, proudofbelgianbeers.com, and a Facebook page (in Dutch). I’m something of an amateur vexillologist, so by far my favorite part of the campaign is the new Belgian flag that the ad agency DDB Brussels created. Such a simple idea, slightly modifying the existing flag to add some angles and a put a creamy head on the middle of the flag. Genius. You can even buy your own Belgian beer flag for €20.

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Beer In Ads #1120: If You Like Beer, You’ll Love Schlitz

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Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.

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Beer In Ads #1119: Good For You

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Monday’s ad is a trade ad from The United States Brewers Foundation, from 1959, the year I was born today. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they’re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.

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Beer In Ads #1118: Hot Off The Grill

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Sunday’s ad is for Schlitz, from the 1950s, probably. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they;re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.

Schlitz-hot-off-grill

Beer In Ads #1117: Hackerbrau

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Saturday’s ad is for Hackerbrau, from the 1920s. Hacker used to be one of the big Munich breweries but merged with Pschorrbräu in 1972 to become the Hacker-Pschorr Brewery. This ad has a decidedly travel adventure in Africa feel to it, and looks like the artistic poster art of that time period.

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