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Jay R. Brooks on Beer

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Session #51.5: The Great Online Beer & Cheese-Off, Part 2

May 20, 2011 By Jay Brooks

session-the
I’ll be very much surprised if there’s a great turnout for Session #51.5. It is after all, asking a lot — and for a second time in two weeks — gather together a selection of beers and cheese. For this extra Session, the instructions were in the round-up for Session #51. The idea was to use the list of beers chosen by everybody for each of the three cheeses that were listed in the round-up to try a few more beers with the same cheese. Simply pick up some of the other beers that were suggested, and try them with the same three cheeses and do a follow up blog post on or around Friday, May 20 to explore more fully pairing cheese and beer.

You can write about how your choices compared, or what you learned from the other suggestions, or which out of all the ones you tried worked best. What recommended pairing most surprised you? Which didn’t seem to work at all, for you? It’s my way of taking the Session concept and making it more interactive and collaborative, essentially an “online cheese-off.” First, we made our best recommendations for pairing a beer with these three cheeses, and now we have an opportunity to try as many of the suggestions as we can, and discover which worked best. I’ll then do a second round-up and report the findings of the group as a whole to the beers and the three cheeses together. If you’ve already done Part One, don’t stop now, keep going. Read what your fellow bloggers liked, and pick a few to try yourself. To participate, just post a comment here or at the round-up with a link to your blog post for Session #51.5.

A final note. Since it’s not really an “official” Session, don’t worry too much about sticking to today’s date. Have another cheese tasting whenever you like, whenever it’s convenient or you feel like it. To be honest, after being in South America for the last eleven days, I’m too tired to do it today myself, and will most likely do it next week. Feel free to do likewise. I’ll keep adding posts as they come in. Also, don’t forget about Session #52, coming up Friday, June 3.

beer-and-cheese

Filed Under: Beers, Food & Beer, Just For Fun, The Session Tagged With: Cheese

Beer In Ads #373: The Prince of Pilsen

May 19, 2011 By Jay Brooks

ad-billboard
Thursday’s ad may in fact not actually be an ad. It could just as easily be sheet music or the Playbill from a show. But the “Prince of Pilsen” sounds like a great title for a musical. I wonder why the woman on the left is dressed like the United States?

the-prince-of-pilsen

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Music

Beer In Ads #372: Nova Schin Sao Paulo Fashion

May 18, 2011 By Jay Brooks

ad-billboard
Wednesday’s ad is another recent one for the Brazilian beer, Nova Schin, and it’s a very odd one. It’s apparently for Fashion Week in Sao Paulo, but to me it just comes off as a little creepy. Of course, I have no sense of fashion, so it’s probably me.

nova-schin-beer-sao-paulo-fashion-week-1-small-82769

There’s at least two more ads in the Fashion Week series, but they don’t help make it any less odd of an ad campaign.

nova-schin-beer-sao-paulo-fashion-week-2-small-91823

nova-schin-beer-sao-paulo-fashion-week-3-small-44369

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brazil, South America

Beer In Ads #371: Jesus For Brahma

May 17, 2011 By Jay Brooks

ad-billboard
Talk about mixed mythologies, Tuesday’s ad is another recent one for the Brazilian beer, Brahma. Showing Rio de Janeiro’s “Christ the Redeemer” statue in another frenetic, colorful ad for Brahma, who before it was beer, was the Hindu god of creation, I found a little odd. Perhaps that’s just me.

brahma-rio

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brazil, Religion & Beer, South America

Beer In Ads #370: Drawing On Brahma

May 16, 2011 By Jay Brooks

ad-billboard
Monday’s ad is for the popular Brazilian beer, Brahma, because around Noon today, I touched down in Sao Paulo, Brazil, where I’ll be for the next three days. It’s a newer ad, but I love the frenetic illustration and the bold colors. It also makes me want to drink a Brahma … almost.

brahma-drawing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brazil, South America

South Beer Cup Winners Announced

May 15, 2011 By Jay Brooks

great-south-cup
Regular readers have probably noticed that my usual output has been diminished here of late, that’s because I’ve been in Buenos Aires, Argentina since Monday. I was fortunate enough to be invited to judge at the very first South Beer Cup, South America’s version of the Great American Beer Festival and the Craft Brewers Conference combined. It was put on by the Centro de Cata de Cerveza with support from the very active local homebrew club, Somos Cerveceros.

They had 280 beers from 72 breweries entered in 20 categories from four countries: Argentina, Brazil, Chile and Uruguay. Along with the local judges, made up of brewers and BJCP certified judges, four experienced judges from North America were on hand to help out. In addition to myself, there was Stephen Beaumont, Doug Odell and Pete Slosberg. The four of us also each gave a short talk during the conference portion of the event.

But more about that later, last evening at a gala awards ceremony held at the rooftop of the American Club. It was a great event, and perhaps the best part was seeing the enthusiasm and passion on display as the excited winners went up to accept their awards, all to some very dramatic music. So without further ado, here s the list of the winners for the first South Beer Cup:

great-south-cup

  1. Pilsner
    • Bronze: Colorado (Brazil)
  2. Oktoberfest
    • Bronze: Buller (Argentina)
  3. Pale Ale
    • Bronze: Davok (Uruguay)
  4. Golden/Blonde Ale
    • Silver: TIE: Duff (Argentina) / Eisenbahn (Brazil)
    • Bronze: Carmela (Argentina)
  5. India Pale Ale
    • Gold: Davok (Uruguay)
    • Silver: Fenicia (Argentina)
    • Bronze: Backer (Brazil)
  6. Amber/Red Ale
    • Gold: Yeska (Argentina)
    • Silver: Antares (Argentina)
    • Bronze: El Viejo Hobbit (Argentina)
    • Honorable Mention: Piltri (Argentina)
  7. Wheat Beer
    • Silver: Baden Baden (Brazil)
    • Bronze: Bier Hoff (Brazil)
    • Honorable Mention: Cabezas Bier (Uruguay)
  8. Dry Stout
    • Silver: Bodebrown (Brazil)
    • Bronze: TIE: Carmela (Argentina) / Kross (Chile)
  9. Imperial Stout
    • Silver: Montecristo (Argentina)
    • Bronze: Antares (Argentina)
  10. Porter
    • Bronze: TIE: Antares (Argentina) / Alumine (Argentina) / La Cruz (Argentina)
  11. Brown Ale
    • Bronze: Fenicia (Argentina)
  12. Barley Wine
    • Bronze: Davok (Uruguay)
    • Honorable Mention: TIE: La Cruz (Argentina) / Una Mas (Argentina)
  13. Smoked Beer
    • Gold: Gulmen (Argentina)
    • Silver: Bamberg (Brazil)
    • Bronze: Berlina (Argentina)
  14. Specialty Beer
    • Gold: Baden Baden (Brazil)
    • Additional Honorable Mentions [w/style]: Baden Baden [Golden] (Brazil) / Dowel [Grape] / Silberweizen [Weizen Bock] / Sixtofer [Scarlet] (Argentina) / Szot [Strong Ale] / Von de Brauer [Red Ale] / Jerome [Diablo] (Argentina)
  15. Honey Beer
    • Silver: TIE: Antares (Argentina) / Fenicia (Argentina)
  16. Kolsch
    • Bronze: Antares (Argentina)
  17. Dunkel
    • Silver: TIE: Bamberg (Brazil) / Eisenbahn (Brazil)
  18. Belgian Dark Ale
    • Bronze: Eisenbahn (Brazil)
  19. Munich
    • Silver: Bamberg (Brazil)
  20. Schwarzbier
    • Silver: Bamberg (Brazil)
  21. Bock
    • Bronze: Blest (Brazil)
  22. Old Ale
    • Silver: Bodebrown (Brazil)

Congratulations to all the winners.

And here’s all the participating breweries:
logos-great-south-cup

Filed Under: Beers, Breweries, Events, News Tagged With: Argentina, Awards, Brazil, Chile, South America, Uruguay

Beer In Art #127: Carlos Morel’s Duel In The Taproom

May 15, 2011 By Jay Brooks

art-beer
This week’s work of art is by an artist from Argentina, Carlos Morel. I saw the original in Buenos Aires at the Museo Nacional de Bellas Artes. The painting is known as Payada en Una Pulperia or Duel in the Taproom and was created in 1840.

Morel-payada_en_una_pulperia

The duel depicted in the painting is of the musical variety, with two guitar players squaring off against one another to the general merriment of all the people drinking in the taproom.

Morel is considered to be Argentina’s first great painter. He was born in Buenos Airies in 1813 and lived until 1894, painting a great number of watercolors and oil paintings throughout his career. Here’s a translated biography

Filed Under: Art & Beer Tagged With: Argentina, History, Pubs, South America

Guinness Ad #68: Guinness — Him Strong

May 14, 2011 By Jay Brooks

guinness-toucan
Our 68th Guinness ad is an another odd one, the second from a time when sensitivities toward Native Americans weren’t particularly high. Using for a second time the cringeworthy tagline “— Him Strong,” this one shows not the iconic Toucan but a smiling group of Native Americans sitting in a canoe being held up by, presumably, the chief, who has a bottle of Guinness tucked into his pouch.

Guinness-him-strong-4

And here’s a second ad of the same scene, but from a different angle.

Guinness-him-strong-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #369: Quilmes Le Mejor Cerveza

May 13, 2011 By Jay Brooks

ad-billboard
Friday’s ad is the last for Quilmes, from 1968, and it certainly looks like quite a party. Love the hairstyles.

cerveza_quilmes_1968

Filed Under: Art & Beer, Beers Tagged With: Advertising, Argentina, History, South America

Beer In Ads #368: Quilmes’ Parchment

May 12, 2011 By Jay Brooks

ad-billboard
Thursday’s ad is for Quilmes Cristal, and is on some kind of parchment, or at least paper made to look that way. I don’t actually know how old it is, but it looks old, or perhaps again it was made to look that way.

quilmes-cristal-spriaso

Filed Under: Art & Beer, Beers Tagged With: Advertising, Argentina, History, South America

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