Thursday’s ad may in fact not actually be an ad. It could just as easily be sheet music or the Playbill from a show. But the “Prince of Pilsen” sounds like a great title for a musical. I wonder why the woman on the left is dressed like the United States?
Wednesday’s ad is another recent one for the Brazilian beer, Nova Schin, and it’s a very odd one. It’s apparently for Fashion Week in Sao Paulo, but to me it just comes off as a little creepy. Of course, I have no sense of fashion, so it’s probably me.
There’s at least two more ads in the Fashion Week series, but they don’t help make it any less odd of an ad campaign.
Talk about mixed mythologies, Tuesday’s ad is another recent one for the Brazilian beer, Brahma. Showing Rio de Janeiro’s “Christ the Redeemer” statue in another frenetic, colorful ad for Brahma, who before it was beer, was the Hindu god of creation, I found a little odd. Perhaps that’s just me.
Monday’s ad is for the popular Brazilian beer, Brahma, because around Noon today, I touched down in Sao Paulo, Brazil, where I’ll be for the next three days. It’s a newer ad, but I love the frenetic illustration and the bold colors. It also makes me want to drink a Brahma … almost.
Regular readers have probably noticed that my usual output has been diminished here of late, that’s because I’ve been in Buenos Aires, Argentina since Monday. I was fortunate enough to be invited to judge at the very first South Beer Cup, South America’s version of the Great American Beer Festival and the Craft Brewers Conference combined. It was put on by the Centro de Cata de Cerveza with support from the very active local homebrew club, Somos Cerveceros.
They had 280 beers from 72 breweries entered in 20 categories from four countries: Argentina, Brazil, Chile and Uruguay. Along with the local judges, made up of brewers and BJCP certified judges, four experienced judges from North America were on hand to help out. In addition to myself, there was Stephen Beaumont, Doug Odell and Pete Slosberg. The four of us also each gave a short talk during the conference portion of the event.
But more about that later, last evening at a gala awards ceremony held at the rooftop of the American Club. It was a great event, and perhaps the best part was seeing the enthusiasm and passion on display as the excited winners went up to accept their awards, all to some very dramatic music. So without further ado, here s the list of the winners for the first South Beer Cup:
Congratulations to all the winners.
And here’s all the participating breweries:
This week’s work of art is by an artist from Argentina, Carlos Morel. I saw the original in Buenos Aires at the Museo Nacional de Bellas Artes. The painting is known as Payada en Una Pulperia or Duel in the Taproom and was created in 1840.
The duel depicted in the painting is of the musical variety, with two guitar players squaring off against one another to the general merriment of all the people drinking in the taproom.
Morel is considered to be Argentina’s first great painter. He was born in Buenos Airies in 1813 and lived until 1894, painting a great number of watercolors and oil paintings throughout his career. Here’s a translated biography
Our 68th Guinness ad is an another odd one, the second from a time when sensitivities toward Native Americans weren’t particularly high. Using for a second time the cringeworthy tagline “— Him Strong,” this one shows not the iconic Toucan but a smiling group of Native Americans sitting in a canoe being held up by, presumably, the chief, who has a bottle of Guinness tucked into his pouch.
And here’s a second ad of the same scene, but from a different angle.
Friday’s ad is the last for Quilmes, from 1968, and it certainly looks like quite a party. Love the hairstyles.
Thursday’s ad is for Quilmes Cristal, and is on some kind of parchment, or at least paper made to look that way. I don’t actually know how old it is, but it looks old, or perhaps again it was made to look that way.
Wednesday’s ad is a modern Quilmes poster, a beautiful image of the beer on, perhaps, cloud nine, with the sun behind it and trees and balloons circling the bottle.
