See The Elephant: Anchor IPA

Anchor Brewing will soon be releasing their newest beer, and it should surprise no one seeing the trends in hoppy beers that the new release is Anchor IPA.

While Anchor Liberty is brewed with just Cascade hops, the new Anchor IPA is brewed with six different hops, including Apollo, Bravo and Cascade for bittering, and the five used in dry-hopping are Apollo, Cascade, an experimental hop still know as 431, Nelson Sauvin and Citra. I’ve been invited to an event at the brewery tomorrow night and I suspect we’ll get a chance to try the new 6.5% a.b.v. beer then. For now, they’ve released a video explaining some aspects of the new beer and it’s historical tie-in. Apparently during the gold rush, the phrase “seeing the elephant” was a “hopeful but risky pursuit of happiness,” something every prospector would have been familiar with. So it’s certainly an interesting way to work elephants into the beer’s lore, but I’ll let Anchor take up the story here.

I have now received the press release:

“When we started thinking about Anchor IPA, we wanted to create a beer we would be proud to serve in our Taproom,” said Mark Carpenter, Brewmaster at Anchor Brewing. “Right now a lot of IPAs are so hop forward that your palate can only enjoy one because of the high bitterness. Our IPA will have a strong hop flavor so you know you’re drinking an IPA. But, the combination of malts we’re using are strong enough to hold up to the bitterness, allowing you to enjoy more than one. The unique selections of both traditional and modern hops we are using provide the backbone and flavor, plus an experimental hop adds to its pleasant fruity & floral aroma, the first thing you notice as you sip the beer.”

The California Gold Rush lured thousands west to “see the elephant,” a 19th-century metaphor for the hopeful but risky pursuit of happiness, adventure, and fortune. As early as 1849, India Pale Ale—prepared by British brewers for export to India by adding dry hops to barrels of hoppy ale—was also heading west, from England around the Horn to San Francisco. Thirsty ’49ers savored imported IPAs, but it wasn’t until 1975 that Anchor, America’s original craft brewery, pioneered the revival of dry-hopped handmade ales with the introduction of Anchor’s Liberty Ale®, the first modern American IPA brewed after Prohibition. Now, that tradition fast-forwards to an adventurous new brew: Anchor IPA™. Made with 2-row barley malt and fresh whole-cone hops, its bright amber color, distinctively complex aroma, spiky bitterness, malty depth, and clean finish unite to create a uniquely flavorful, memorable, and timeless IPA.

The elephant you see on Anchor IPA™ was hand-drawn by Anchor label artist, James Stitt. The expression to “see the elephant” originates from a tale that predates the California Gold Rush.

There once lived a farmer who had heard of elephants but had never seen one. He longed for the day when he might catch a glimpse of this rare, exotic creature. When the circus came to town, he loaded his wagon with fresh produce and headed to the market. On the way, just as he’d hoped, he came across the circus parade, nobly led by an enormous elephant. The farmer was ecstatic, but his horses were terrified. They reared and bucked, overturning his wagon and scattering its precious contents in the road. “I don’t give a hoot,” exclaimed the farmer. “I have seen the elephant!”

The elephant became the universal symbol of the Gold Rush, as evidenced by the journals, letters, and sketchbooks of the forty-niners. Whether or not they struck it rich in the diggings, those plucky pioneers would forever treasure their California adventure as the defining moment of their lives.