Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5111: Pabst Bock Beer

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Pabst Bock Beer, which was published, I think, in the last 19th century. It was made for the Pabst Brewing Co. of Milwaukee, Wisconsin, which was originally founded in 1844. Unfortunately, it’s not known who the artist was who created this.

Beer In Ads #5110: Van Merritt Bock Beer

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Van Merritt Bock Beer, which was published on October 23, 1962. This one was for the Van Merritt Brewing Co. of Oconto, Wisconsin, which was originally founded in 1858 by Anton Link. Van Merritt was one of several brands marketed by the Oconto Brewing Co. in the early 1960s, though it doesn’t seem to have works, as the brewery closed in 1967. This ad ran in The Arizona Republic, from Phoenix, Arizona.

Beer In Ads #5109: Gretz The Best In Bock Beer

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Gretz Bock Beer, which was published around 1951. It was made for the William Gretz Brewing Co. in Philadelphia, Pennsylvania, which was originally founded in 1861 by Albert Schwartz. Unfortunately, we don’t know who the artist was who created this.

Beer In Ads #5108: Haantje’s Bockbier

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Haantje’s Bockbier, which was published around 1900. The full title is “Haantje’s Bockbier. Nieuwe Achtergracht – Valckenierstraat Amsterdam,” for which the latter part translates as “New Back Canal – Valckenier Street Amsterdam.” It was made for the Haantje Brewery in Amsterdam, which I believe was founded in 1899. It was created by Dutch illustrator E.G. Schlette.

Beer In Ads #5105: The 2 To 1 Favorite Of 60 Official Beer Tasters

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Hornung’s White Bock Beer, which was published on October 18, 1934. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. Not to take away their competition wins, but boy have they been milking their two awards for years. This ad ran in The Philadelphia Inquirer, also from Philadelphia, Pennsylvania.

Beer In Ads #5104: Sprenger’s Bock Is Back!

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for the Sprenger Bock Beer, which was published in 1940. This one was for the Sprenger Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1850. This ad ran in The Daily Intelligencer Journal, also from Lancaster, Pennsylvania.

Beer In Ads #5103: Sprenger Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for the Sprenger Bock Beer, which was published in 1950. This one was for the Sprenger Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1850. This ad ran in The Daily Intelligencer Journal, also from Lancaster, Pennsylvania.

Beer In Ads #5102: Bock Beer — The Nutritious Tonic For The Sick, Infirm, The Convalescent And Feeble

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for the New South Brewery Bock Beer, which was published on October 15, 1914. This one was for the New South Brewery & Ice. Co. of Middlesboro, Kentucky, which was originally founded in 1891, though the ad specifically mentioned their Atlanta Branch on Decatur Street. This ad ran in The Atlanta Journal, from Atlanta, Georgia.

Beer In Ads #5101: Ottakringer Mai-Bock Licht

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Ottakringer Mai-Bock Licht, which was created sometime in the 1940s. This one was for the Ottakringer of Vienna, Austria, which was originally founded in 1837. 

Beer In Ads #5100: There Are Good Reasons Why Hornung’s White Bock Beer Was Awarded First Prize

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Hornung’s White Bock Beer, which was published on October 12, 1934. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. I’m amazed how much they used winning two beer competitions in their advertising for years afterwards. This ad ran in The Philadelphia Inquirer, also from Philadelphia, Pennsylvania.