Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2863: Van Vollenhoven’s Stout

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Thursday’s ad is for Van Vollenhoven’s Stout, from the 1940s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Van Vollenhoven’s Stout, brewed by De Gekroonde Valk (“The Crowned Falcon”) which was an Amsterdam brewery in the Netherlands that was founded by Jan van den Bosch. In 1792, the Rotterdam Van Vollenhoven family took over the company and gave its name to different beers, including the stout. The text at the bottom of the ad, “Geeft Kracht aan Jong en Oud,” translates as “Gives Strength to Young and Old.”

van-vollenhollens-stout

Beer In Ads #2862: Birra Oea

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Wednesday’s ad is for Birra Oea, from 1927. From the late 1800s until the 1930s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Oea, which was a brewery in Tripoli, in Libya. It was created by Italian illustrator and painter Mario Bazzi

birra-oea

Beer In Ads #2861: Mathäser Bräu

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Tuesday’s ad is for Mathäser Bräu, from 1928. From the late 1800s until the 1930s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Mathäser Bräu, which was a brewery in Munich. Happy New Year!

Mataser-Brau

Beer In Ads #2867: Double-Barreled Pleasure!

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Thursday’s ad is for Miller Brewing, from 1956. This ad features another hunting scene, with the hunter taking aim at what looks to be ducks flying away from him. But the cooked bird on the table below certainly looks like a turkey to me, that or certainly the largest duck I’ve ever seen. Also, take a look at the top of the foam on the beer glass. Does it look like there’s a subtle face there?

Miller-1956-turkey

Beer In Ads #2866: Enjoy Life Bowling

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Wednesday’s ad is for Miller Brewing, from 1957. This ad features another close-up illustration of a man holding a pilsner glass and staring at it lovingly. He also has a lapel pin with a bowling ball and a pin on it, so he’s clearly a bowler, in case the trophy, ball and pins below didn’t give it away. The tagline is again “I’m glad they still brew a beer like this!”

Miller-1957-bowling

Beer In Ads #2865: Christmas In The Country With Miller High Life

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Tuesday’s Chrosmas ad is for Miller Brewing, from the 1950s. This ad features a horse-drawn sleigh moving through a snow-filled country setting and passing a barn with “Miller High Life Milwaukee Beer” painted on the side a silo. The ad also includes the text. “Christmas in the country is a pleasure that everyone would enjoy … but wherever you are, you can relax and enjoy life with Miller High Life.”

Miller-xmas-barn