Friday’s ad is for Budweiser, from 1963. In this ad, two six-packs of Budweiser cans share a tree with two cardinals, as if they were the fruit in a beer tree. If only beer grew on trees ….

Thursday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Spaghetti Night.” I thought I found all of the “This Calls For” ads, but today accidentally found another one I hadn’t seen before. In this one, a couple looks waaay too happy about spaghetti. The only rational explanation is that this is not their first beer, but they’ve had quite a few before sitting down to eat.

Wednesday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case a “Lazy Afternoon.” A couple lounging on the grass, with cans of beer, and this question. “How can you have so much fun doing nothing?” And the answer, of course, is beer.

Tuesday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “the Picnic.” Three couples are out in the woods, by a stream, having a picnic. Although there is a table there, so it’s more likely they’re at a park. Don’t they look happy? I especially love their outfits.

Monday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “at the Lake.” A long man sits on a bench by a body of water, with a cigarette and beer in his hand. There’s a fishing pole by his side, but he doesn’t seem too interested in doing any actual fishing.

Sunday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Open House.” A holiday party, an “open house” type of brouhaha, is taking place and the host went all out by serving cans of Bud. I do love the expression of the woman putting food in her mouth while staring at the man pouring a beer.

Saturday’s evening ad is for Budweiser, from 1961. In this ad, part of series entitled “This calls for …,” in this case “Saturday Night.” A young couple, out at a bar, are being serenaded by a roving guitarist. And according to the text, it’s a “friendly place.” Works for me.

Saturday’s afternoon ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “Saturday Afternoon.” Three men sit at a pool table, eyeing a shot, two out of three have beers in their hands, while the third must be taking this game seriously.

Friday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “The Camping Trip.” Three men sit at a table in a tent, with what looks to be a lake outside, as they play cards, smoke and drink beer. Sounds like a pretty good way to spend a weekend.