Wednesday’s ad is for Grutli, from who knows when, perhaps the 1950s or 60s? The illustration was done by French artist Herve Moran, but I don’t know if Grutli is from there, or somewhere else? I do love how the man really loves his beer, going so far as to imagine a woman’s face is the foam. I love a good beer, but even for me that may be going a bit too far.
Tuesday’s ad is for Dow’s Kingsbeer, from 1955. Apparently they really know what their customers want, because it’s “Rice Brewed to the Canadian Taste.” Yum. That’s a hell of a slogan.
Monday’s ad is for Pabst Blue Ribbon, from 1954. That’s some seriously greasy looking fried chicken, and the fries don’t look much better. Still, it makes me hungry to look at it. And we’ve got another one of those magic bottles, the kind that fills the entire glass to overflowing, but is still only half empty.
Sunday’s ad is for Carling Black Label, from 1951. It looks like it was probably the back cover of a program for a football game, though it’s fairly low key, soft sell, just showing a bear playing football. The only hint that it’s a beer ad is the bear’s scarf, flapping in the wind as he rushes for a touchdown.
Saturday’s ad is for Falstaff, from 1967. It looks like they’re camping next to a river somewhere in the southwest, possibly along the Colorado by the Grand Canyon? I like their three-word description of the beer. “Crisp. Clean. Robust.”
Friday’s ad is for Oland’s Schooner Lager Beer, from 1967. The Oland Brewery is from Nova Scotia, Canada, though today it’s owned by Labatt Brewing, and ultimately ABI. The tagline, “putting a Schooner in a bottle is skilled work,” plays nicely on the beer’s name and follows through with the punchline at the bottom, “taking it out is pure pleasure.”
Thursday’s ad is for Genesee Beer, from 1970. The snowy stream reminds me more of a Coors ad, and how about the handle on the glass mug, that’s an odd looking one. And that foam head looks staged and fake, but then quite a lot of ads around this time and before had foam like this, they must have all used the same photo stagers.
Wednesday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. Dressed up at a fancy dude ranch, she’s ringing the dinner bell, with an appetizer of Rheingold beer. Which is apparently “beer as beer should taste.”
Tuesday’s ad is still another one for Budweiser, again from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a caricature of geeky brain — you can tell he’s smart because he’s wearing glasses and uses a fountain pen — up close, and the thoughts in his head that lead him to drink a beer.
Monday’s ad is still another one for Budweiser, again from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a caricature of composer Ludwig van Beethoven‘s head up close, and the thoughts in his head that lead him to drink a beer.
