Today’s beer film is a commercial for a Dutch beer, Bavaria Beer, in this case for their Radler. The hilarious spot imagines that Elvis Presley is not dead, but today lives on a desert island along will fellow not dead celebrities Tupac Shakur, Kurt Cobain, Bruce Lee and Marilyn Monroe. When a ship wanders close, with practiced ease they sound they alarm and strike the set, so there’s (almost) nothing to see as the ship speeds by, training their binoculars on the now empty-looking beach. Luckily, you don’t really need to know Dutch to figure out what’s going on.
Beer In Ads #1141: The Sakura Elephant
Tuesday’s ad is for the Sakura beer, from 1924. An elephant is rearing back on his hind legs, holding the world’s biggest beer in his trunk. Below him, hundreds (or more?) cheer.
Beer In Ads #1140: Nippon Beer On The Train
Monday’s ad is for the Nippon Brewery, from 1912. Showing a couple of Geishas on a train, with a vendor at the station offering them beer from a full basket. Through the window on the other side of the train is a large factory, which is presumably the brewery.
Beer In Ads #1139: Tokio Beer
Sunday’s ad is for Tokio Beer, from 1906. I know some manga today looks like this, but it’s a pretty unattractive ad. The man with the Snidely Whiplash moustache doesn’t look very trustworthy and the fat cherub riding the red cock holding a large bottle of beer … well, what more can you say?
Beer In Ads #1138: Eckert & Winter’s Bock
Saturday’s ad is for Eckert & Winter’s Bock, from 1877.The brewery only lasted for twelve years, from 1868 to 1880. Afterwards, it became the George Winter Brewery/Brewing Co. The poster was created by a B. Flemm out of Baltimore. It shows a crowned figure (King Gambrinus?) astride five goats, holding up a mug of Bock beer. He’s riding out from two very large brewery buildings in the background. WHat an awesome sight!
Beer In Ads #1137: Pabst Rose Window
Friday’s ad is for Pabst, from 1896. I don’t know if it was intended as an advertisement or something else, but it’s a beautiful piece of art. The only name attached to the image is “rose window,” which is what it resembles, of course, a popular stained glass design.
Beer In Ads #1136: The Industrial Worker
Thursday’s ad is for O’Keefe’s, from 1948. Part of Carling O’Keefe’s “Moulders of ‘Canada Unlimited'” series, whatever that means, the ad features a painting by Rex Woods showing the stereotypical “industrial worker” taking the bus to work. According to the ad, they’re the men “moulding a new era for Canada.”
Beer In Ads #1135: Challenge The World
Wednesday’s ad is for The Kamm & Schellinger Brewing Co., from Mishawaka, Indiana. It’s from the 1880s, and seems like a very confident ad, what with having a roaring lion straddling the entire Earth and the slogan “Challenge the World.” Since chances are you’ve never heard of them, I think they may not have won that challenge. World 1, Kamm & Schellinger 0.
Beer In Ads #1134: It Made A City Famous
Tuesday’s ad is for Schlitz, from 1942. Schlitz used that bear in a number of their ads from around that time period. This one is apparently a graduate (of what I don’t know) and possibly majored in geography, as he’s using a pointer to show us the city of Milwaukee, Wisconsin on a globe. After all, Schlitz was “The Beer That Made Milwaukee Famous.”
Beer In Ads #1133: Guinness Mucha
Monday’s ad, since it’s St. Patrick’s Day, is for Guinness. This Guinness ad is done in the style of Alphonse Mucha. I have no idea when it was created, but it’s a beautiful ad nonetheless. Happy St. Patrick’s Day.
