Saturday’s ad is for Schlitz, from 1959. Showing a couple on a mountain lake, maybe on a boat, they certainly look like like they’re in a remote spot. The brought cans of Schlitz with them, since it’s best not to have glass on a boat, but then they brought glasses to pour the beer into. What’s that all about?
Friday’s ad is for Schaefer, from maybe the late 1940s or 50s. The Valentine’s Day ad shows how clear Schaefer is by showing the heart from a deck of playing cards through the glass. And I love that tagline: “Love at first glass.”
Thursday’s ad is another one for Rheingold Beer, this one from 1957, featuring Miss Rheingold from that year, Margie McNally. She’s riding a horse-drawn carriage in the fall, accompanied by her fluffy white dog. She’s also wearing a spiffy little black outfit.
Wednesday’s ad is still for Rheingold Beer, this one from 1946, featuring Miss Rheingold from that year, Rita Daigle. Rita is standing at the window, head sticking out, tending to her flower box in the windowsill. She’s got a trowel in one hand and some flowers in the other. She’s going to have to give up one of those in order to make room for her beer.
Tuesday’s ad is another one for the English beer Double Diamond Burton Pale Ale, also from 1954. Part of a series called “Inn-Sign Rhymes,” this one shows the iconic Double Diamond dude toasting a sign for “The George & Dragon” pub. Below the illustration is the rhyme of the series and the tagline “A Double Diamond works wonders.”
Monday’s ad is for the English beer Double Diamond Burton Pale Ale, from 1954. Part of a series called “Inn-Sign Rhymes,” this one shows the iconic Double Diamond dude toasting a sign for “The Robin Hood” pub. Below the illustration is the rhyme of the series and the tagline “A Double Diamond works wonders.”
Sunday’s ad is for Heineken, from 1976. Showing a cliched view of a windmill with a bottle and glass of Heineken in the foreground, the headline is “If You Can’t Come To Holland Have A Heineken.” This ad is from when I was a junior in high school, and I remember being with my stepfather and visiting a business associate of his. The guy we were visiting asked my stepdad if he wanted a beer, asking if he’d prefer a regular beer or “the good stuff,” which turned out to be Heineken. Oh, how times have changed.
Saturday’s ad is for Schaefer, from 1959. Schaefer did a number of ads with the round theme, often showing the top of a beer can, emphasizing the round shape of them. This one shows a round plate full of snacks, including some not-terribly-appetizing potato chips (they’ve got brown edges indicating they were burned or the oil used was old).
Friday’s ad is for Ballantine Ale, from 1959. Showing a winter scene, with a giant glass of Ballantine Light Lager Beer showing some exquisite lace. And I guess it must be pretty cold, too.
Thursday’s ad is for Ballantine Ale, from 1946. Part of a series of historical ads Ballantine did in the forties. This one shows an early iron horse stopping by the tavern as the barkeep brings a few tankards of beer to the thirsty travelers.
