Monday’s ad is another one for Ballantine Ale, from 1947. This one also uses their standard layout from that time period, and features an awesome snowman holding a beer. I have an original of this ad framed in my office; it’s a favorite.
Beer In Ads #1055: The Ballantine Sleigh
Sunday’s ad is for Ballantine Ale, from 1949. One of their standard layouts from this time period, this one shows a winter time sleigh being loaded into it. I bet their not going to grandmother’s house.
Beer In Ads #1054: Budweiser Frost
Saturday’s ad is also for Budweiser, from 1956. Showing a couple through a frosted window, it’s as though someone had used a towel to clear the middle so we could see the scene. As the man pours a beer for his lady, she’s looking so intently at the glass it’s as if her life somehow depended on a perfect pour.
Beer In Ads #1053: Good Living
Friday’s ad is for Budweiser, from 1947. Showing a tasty looking spread of meats and cheeses, the only thing missing is some more flavorful beers to pair with them. Still, it’s interesting to see a beer company before 1950 suggesting cheese to eat with beer.
Beer In Ads #1052: Good Things Go With Beer
Thursday’s holiday ad is for Schaefer, from 1946. It’s a colorful ad with a bright red background covering half the page with the foreground containing beer, nuts and a pipe.
Beer In Ads #1051: The Beer That Brings Cheer Throughout All The Year
Wednesday’s Christmas ad is for Schmidt’s, from the 1940s. Schmidt’s created a great slogan for the holidays. “The Beer That Brings Cheer Throughout All the Year.” Hard to argue with that. Hoppy Christmas.
Beer In Ads #1050: Under The Mistletoe
Tuesday’s Christmas Eve ad is for Schlitz, from 1952. It’s a beautiful illustration of an attractive woman carrying a tray with two beers on it caught beneath some mistletoe just as a dashing young man leans in, presumably to exact the kiss demanded of being under the mistletoe. Hoppy Holidays. You can see the artwork alone on my Beer in Art Tumblr.
Beer In Ads #1049: I Wonder If George Will Mind Getting A 5-Pak
Monday’s holiday ad is for Schlitz, from 1966. I guess it’s a humorous ad, but not to George. While wrapping George’s gift of a six-pack of Schlitz — George is not this guy’s best friend, presumably — he decides to drink one of the cans of beer, thinking to himself. “I wonder if George will mind getting a 5-Pak.” Yes, I think he will. But I think what George will mind most of all is getting such a shitty present to begin with. Sheesh.
Beer In Ads #1048: Just A Warm Wish To You And Yours
Sunday’s holiday ad is for Budweiser, from 1959. Part of Bud’s “Where There’s Life … There’s Bud” series, the ad shows a woman who’s busy wrapping presents, while an unseen hand is pouring her a beer. See the delight on her face? I also love the ad copy for this one. “Just a warm wish to you and yours for a happy, perfectly wonderful Holiday Season.” Even back in the late 1950s the war against Xmas was raging. “Holiday Season?” Bah.
Beer In Ads #1047: Enjoy Christmas!
Saturday’s ad is for Boswell’s Ales & Porter, from early last century. A Canadian beer brand, beginning in 1909, it became part of National Breweries Limited, although it apparently Boswell’s originally opened in 1668, making it North America’s 2nd oldest brewery and Canada’s first (According to a 1910 newspaper ad).
