Wednesday’s ad is for Schlitz, from 1965. The Teddy in the title “What Was Schlitz Doing With Teddy In Africa?” is Theodore Roosevelt, our 26th president. According to the ad, shortly after he left office, he went on a hunting expedition to Arica, and took along with him quite a lot of bottles of Schlitz.
Tuesday’s ad is for Budweiser, from 1945, the final year of World War 2. Showing a returning ship coming into New York harbor as it’s bringing the troops “Home … and all that it Means.”
Monday’s ad is by famed artist and illustrator Norman Rockwell, who was born today, February 3, in 1894. Rockwell was most famous for his magazine covers for the Saturday Evening Post and Boys’ Life, the official Boy Scouts’ publication. But he also did some commercial illustration, including this painting of a “Man with Sandwich and Glass of Beer,” for an unspecified beer ad, which was created between 1947 and 1950. I don’t think it was ever used, as I’ve been unable to turn up the illustration in any actual advertisement.
Today’s beer video is an animated commercial for Hamm’s featuring the Hamm’s bear along with Bambi-like forest creatures. But most impressing; look how clear the color of the beer os it, you can see through it. It must have an SRM of zero.
Sunday’s ad — kind of a Super Bowl ad — is for Colt 45, from 1968, when in Super Bowl II my Green Bay Packers defeated the Oakland Raiders 33-14. It’s a funny idea, and if the beer they poured into the crystal bowl had been a better-tasting beer it might truly have been a super bowl.
Today’s beer video is twofer in honor of the big game that’s being played later today. It’s a pair of non-ad ads created by Newcastle Brown Ale that were never meant to be aired during the way-too-expensive football game. They’re part of a series of non-ads under the umbrella title if we made it that poke fun at the bombast of the game and all of the hype surrounding it. The first one is Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made.
The second one, The Mega Huge Football Game Ad Newcastle Could’ve Made, is a storyboard for an ad that was clearly too expensive not only for Newcastle but possibly for anyone to make, even for an event so mythically big as the Super Bowl.
The whole series is actually pretty funny. Take a look at some of the others at if we made it.
Saturday’s ad, to get your ready for tomorrow’s Super Bowl, is for Schlitz, from 1969. It’s a funny one. Showing an upside down can of Schlitz held up by a finger, ready for the kick … wait a minute. What’s wrong with this picture? How did this get published? Figure it out yet? Somebody at the ad agency must have known something about football, or maybe not. Check the headline again. “When You’re Out Of Schlitz, Punt.” Whoops. Hilarious.
Friday’s ad is for Rheingold Beer, from 1947, featuring Miss Rheingold from that year, Michaelle Fallon. It appears she’s a pretty crack shot with a rifle.
Thursday’s ad is for Falstaff, from 1969. The curious ad tells the charming down home old-timey story of how Falstaff’s “Papa Joe” kept the family business alive during Prohibition by making soda pop. The tale is called “The day we got out of the soda pop business and back into the beer business.”
Wednesday’s ad is still another one for Rheingold Beer, this one from 1950, featuring Miss Rheingold from that year, Pat Burrage. Pat is standing in a grove of trees whose leaves have changed color and falling all around her. In an autumn brown coat, she’s almost invisible, except for the black hat and the winning smile.
