Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: St. Arnulf of Metz

August 13, 2025 By Jay Brooks

halo
While records going back this far in time are notoriously unreliable, some sources put the birthday of St. Arnulf of Metz at August 13, 583 C.E., such as Find-a-Grave, among others. He’s also known as Anou, Arnould, Arnold of Metz, and his feast day is July 18. Although even the year is not settled, and some sources give it as 580 or 582 C.E., so the actual likelihood that any of this is correct is pretty low.

“Saint Arnulf of Metz (c. 582 – 640) was a Frankish bishop of Metz and advisor to the Merovingian court of Austrasia, who retired to the Abbey of Remiremont. In French he is also known as Arnoul or Arnoulf. In English he is also known as Arnold.” Metz is located in northeastern France.

arnulf-of-metz

Also, Arnulf is one of at least three patron saints of brewers with similar names, although he is the oldest, and essentially first one. That’s one of the reasons I chose his feast day, July 18, for the holiday I created in 2008, International Brewers Day.

The Saint Arnold most people are familiar with is Arnold of Soissons, and he’s from much later, almost 500 years, and is thought to have been born around 1040 C.E. Less is known about the third, St. Arnou of Oudenaarde (or Arnouldus), and he’s also a patron saint of beer and specifically Belgian brewers, because Oudenaarde is in Flanders. His story takes place in the 11th century.

Here’s his bio from Find-a-Grave:

Saint Arnulf of Metz (c 582 — 640) was a Frankish bishop of Metz and advisor to the Merovingian court of Austrasia, who retired to the Abbey of Remiremont.

Saint Arnulf of Metz was born of an important Frankish family at an uncertain date around 582. In his younger years he was called to the Merovingian court to serve king Theudebert II (595-612) of Austrasia and as dux at the Schelde. Later he became bishop of Metz. During his life he was attracted to religious life and he retired as a monk. After his death he was canonized as a saint. In the French language he is also known as Arnoul or Arnoulf. Arnulf was married ca 596 to a woman who later sources give the name of Dode or Doda, (whose great grandmother was Saint Dode of Reims), and had children. Chlodulf of Metz was his oldest son, but more important is his second son Ansegisen, who married Saint Begga daughter of Pepin I of Landen.

Arnulf was canonized as a saint by the Roman Catholic Church. In iconography, he is portrayed with a rake in his hand.

He was the third great grandfather of Charlemagne.

Metz_Cathedral_002
St. Arnulf in the Metz Cathedral.

The Legend of the Beer Mug

It was July 642 and very hot when the parishioners of Metz went to Remiremont to recover the remains of their former bishop. They had little to drink and the terrain was inhospitable. At the point when the exhausted procession was about to leave Champigneulles, one of the parishioners, Duc Notto, prayed “By his powerful intercession the Blessed Arnold will bring us what we lack.” Immediately the small remnant of beer at the bottom of a pot multiplied in such amounts that the pilgrims’ thirst was quenched and they had enough to enjoy the next evening when they arrived in Metz.

And here’s another account from Nobility and Analogous Traditional Elites:

During an outbreak of the plague a monk named Arnold, who had established a monastery in Oudenburg, persuaded people to drink beer in place of water and when they did, the plague disappeared.

Arnold spent his holy life warning people about the dangers of drinking water. Beer was safe, and “from man’s sweat and God’s love, beer came into the world,” he would say.

The small country of Belgium calls itself the ‘Beer Paradise’ with over 300 different styles of beer to choose from. Belgium boasts of centuries old tradition in the art of brewing. In the early Middle Ages monasteries were numerous in that part of Europe, being the centers of culture, pilgrimage and brewing. Belgium still has a lot of monasteries and five of these are Trappist, a strict offshoot of the Cis­tercian order, which still brews beer inside the monastery.

During one outbreak of the plague St. Arnold, who had established a monastery in Oudenburg, convinced people to drink beer instead of the water and the plague disappeared as a result. Saint Arnold (also known as St. Arnoldus), is recognized by the Catholic Church as the Patron Saint of Brewers.

St. Arnold was born to a prominent Austrian family in 580 in the Chateau of Lay-Saint-Christophe in the old French diocese of Toul, north of Nancy. He married Doda with whom he had many sons, two of whom were to become famous: Clodulphe, later called Saint Cloud, and Ansegis who married Begga, daughter of Pépin de Landen. Ansegis and Begga are the great-great-grandparents of Charlemagne, and as such, St. Arnold is the oldest known ancestor of the Carolin­gian dynasty.

St. Arnold was acclaimed bishop of Metz, France, in 612 and spent his holy life warning people about the dangers of drinking water. Beer was safe, and “from man’s sweat and God’s love, beer came into the world,” he would say. The people revered St. Arnold. In 627, St. Arnold retired to a monastery near Remiremont, France, where he died on August 16, 640.

In 641, the citizens of Metz requested that Saint Arnold’s body be exhumed and ceremoniously carried to Metz for reburial in their Church of the Holy Apostles. During this voyage a miracle happened in the town of Champignuelles. The tired porters and followers stopped for a rest and walked into a tavern for a drink of their favorite beverage. Regretfully, there was only one mug of beer to be shared, but that mug never ran dry and all of the thirsty pilgrims were satisfied.

A modern portrait of St. Arnulf by American artist Donna Haupt.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Austria, Belgium, France, History, Religion & Beer

Beer Birthday: Conrad Seidl

August 11, 2025 By Jay Brooks

conrad-seidl
Today is the 67th birthday of Austrian beer writer Conrad Seidl. Our paths have crossed several times over the years, usually at judging events, and we’ve also contributed to some of the same international beer books. But during a press trip to Belgium in 2013, I finally had a chance to spend more time with Conrad and get to know him a bit better, which was great. He’s an amazing person — absolutely one-of-a-kind — and great fun to enjoy a beer with. Join me in wishing Conrad a very happy birthday.

Me and Conrad in Minneapolis during CBC in 2022.
DSCN6257
Conrad, with Stephen Beaumont, me and Michelle Wang, during a beer dinner in Antwerp several years ago.
DSCN6285
Roger Protz and Conrad, in Belgium, 2013.
2014-Bierguide-Bierpapst-Conrad-Seidl
A press photo of Conrad and the 2014 edition of his “Bier Guide.”
Bierpapst-Gif6
And it’s hard not to love this animated gif.

Filed Under: Birthdays Tagged With: Austria

Beer Saints: St. Florian

May 4, 2021 By Jay Brooks

Today is the feast day of St. Florian (250 C.E. – c. 304 C.E.). He was born in the ancient Roman city of Aelium Cetium (present-day Sankt Pölten, Austria). He joined the Roman Army and advanced in the ranks, rising to commander of the imperial army in the Roman province of Noricum. In addition to his military duties, he was also responsible for organizing and leading firefighting brigades. Florian organized and trained an elite group of soldiers whose sole duty was to fight fires. He’s the patron saint of Linz, Austria, Upper Austria and Poland; chimney sweeps; soapmakers, and firefighters. But more importantly, he’s also the patron saint of brewers, coopers and barrel-makers

He’s probably best known for being the patron saint of firefighters and against flooding and fires; and he’s most often depicted emptying a pitcher to put out a fire. Apparently the reason he’s also a patron of brewers and beer lovers because both are also known for emptying pitchers. And because the pitcher is often shown as wooden, he’s become a patron to coopers and barrel-makers, too.

Saint Florian, by Italian painter Francesco del Cossa, 1743.

That is also the reason that Sonoma County firefighter Aron Levin, along with his wife Amy, opened St. Florian’s Brewery in Windsor, California. Unfortunately, due to the recent wildfires in our area, plus the pandemic, the brewery is temporarily closed right now, but hopefully will reopen shortly.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Austria, Barrels, Religion & Beer

Beer In Ads #2975: Everyone’s Plush

April 25, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for December 1953, and at the top, it reads.

Jedem sein Pläsierchen,
mir mein Bierchen!

That translates roughly, very roughly I suspect, as “Everyone’s plush, me my beer!” This is definitely one of the odder captions, and I’m sure there must be some idiom that Google Translate is not picking up on. At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”

Kalenderdezember53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2974: A Fresh Beer In The Evening Time Creates Peace And Coziness!

April 24, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for November 1953, and at the top, it reads.

Ein frisches Bier zur Abendzeit
schafft Frieden und Gemütlichkeit!

That translates roughly, very roughly I suspect, as “A fresh beer in the evening time creates peace and coziness!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

Kalendernov53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2973: For My Thirst, I Appreciate A Fresh Beer From A Beautiful Hand!

April 23, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for October 1953, and at the top, it reads.

Für meinen Durst
von schöner Hand —
ein frisches Bier
das lob’ ich mir!

That translates roughly, very roughly I suspect, as “For my thirst from a beautiful hand – a fresh beer I appreciate that!” At the bottom of the calendar is printed “Für richtigen Durst der richtige Trank!” or “Bier, For real thirst, the right potion!”

Kalenderoct53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2972: North, South, East, West, Beer Tastes Best Everywhere!

April 22, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for September 1953, and at the top, it reads.

Ob Norden, Süden, Osten, Westen,
ein Bier schmeckt überall am besten!

That translates roughly, very roughly I suspect, as “North, South, East, West,
a beer tastes the best everywhere!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

Kalendersep53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2971: The Harvest Work Is Done, Now Drink The Noble Barley Juice!

April 21, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for August 1953, and at the top, it reads.

Die Erntearbeit ist geschafft,
nun trinkt den edlen Gerstensaft!

That translates roughly, very roughly I suspect, as “The harvest work is done, now drink the noble barley juice!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

Kalenderaug53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2970: Beer, The Right Thing For Real Thirst!

April 20, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for July 1953, and at the top, it reads.

Die Welltest schön,
die Sonne
scheint
ein Bier, mein bester
Ferienfreund!

That translates roughly, very roughly I suspect, as “The Welltest beautiful, the sun seems a beer, my best Holiday friend” At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”

Kalenderjul53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2969: When Your Heavy Shift Is Done, Beer Gives You New Strength!

April 19, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for June 1953, and at the top, it reads.

Ist die schwere Schicht geschafft,
gibt ein Bier Dir Neue Kraft…!

That translates roughly, very roughly I suspect, as “Is the heavy shift done,
a beer gives you new strength …!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Bier, Who creates, needs strength!”

Kalenderjun53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5279: Nobody* Undersells Weltman’s Bucks Bock! June 29, 2026
  • Historic Beer Birthday: Pablo Díez Fernández June 29, 2026
  • Historic Beer Birthday: Peter Weyand June 29, 2026
  • Historic Beer Birthday: Jacob Paul Rettenmayer June 29, 2026
  • Beer In Ads #5278: Edel-Bock June 28, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.