Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer Birthday: Alfred Haunold

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Today is the birthday of Alfred Haunold (October 7, 1929- ). He was born in Hollabrunn, Austria and emigrated to the U.S. in the mid-1950s, eventually settling in Oregon. He worked as hop breeder for the U.S. Department of Agriculture and was in charge of a hop-breeding program in Corvallis, Oregon that was a partnership between Oregon State University and the USDA for over thirty years before he retired. He was responsible for Cascade, Willamette, Sterling, Liberty, and Mt. Hood, among at least eighteen additional hop varieties, not to mention his many other contributions to hop sciences.

Dr. Haunold in 1966.

Gary Gilman has the best summary of Dr. Haunold’s life and work with hops in an article on his Beer et seq. blog entitled Dr. Al Haunold — Craft Beer Pioneer.

He arrived from the East Coast to work on the problem of downy mildew in the Cluster hop, then a workhorse of U.S. brewing, as was the Oregon Fuggle, both primarily used for bittering beer. Aroma in beer, at the time, was the preserve of fine imported varieties, at least for premium beers. Hops such as the German Hallertau and Tettnang, Czech Saaz, and various English hops.

Haunold was an Austrian immigrant who had grown up on a farm about 60 miles from Vienna. He joined the USDA after doctoral studies in Nebraska, adding to his extensive Austrian qualifications.

Oregon State also recorded some interviews with him as a part of their Oral History Online program. Check out Al Haunold Oral History Interview #1, from November 18, 2014 and Al Haunold Oral History Interview #2, from August 1, 2017. He also sat down for two audio recordings in 1982, which you can find at the Oregon Hops & Brewing Archives. These resources are great if you want to hear firsthand accounts of the history of craft beer and the hops that made so many modern beers possible. ANd here’s a list of some of his research.

During his career, he was a Member American Society Brewing Chemists (member editorial board 1987-1995, chairman publication committee 1989-1993, board directors 1989-1993), Crop Science Society of America, and the Hop Research Council.

Beer In Ads #5095: Couple With Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s work is for an unknown Bock Beer, which was created around 1890-1900. This one was for an unknown brewery in Austria, or at least it was created in Austria. The artist who created this poster was J. Weiner, a prominent graphic designer who was also from Austria, and always used his first initial only.

Beer In Ads #5053: Stiegl Golden Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Stiegl Golden Bock Beer, which was published on August 14, 1982. This one is for the Stiegl Brauerei of Salzburg, Austria, which was originally founded in 1492. This ad for the imported beer ran in The Chicago Tribune, of Chicago, Illinois.

Beer Saints: St. Florian

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Today is the feast day of St. Florian (250 C.E. – c. 304 C.E.). He was born in the ancient Roman city of Aelium Cetium (present-day Sankt Pölten, Austria). He joined the Roman Army and advanced in the ranks, rising to commander of the imperial army in the Roman province of Noricum. In addition to his military duties, he was also responsible for organizing and leading firefighting brigades. Florian organized and trained an elite group of soldiers whose sole duty was to fight fires. He’s the patron saint of Linz, Austria, Upper Austria and Poland; chimney sweeps; soapmakers, and firefighters. But more importantly, he’s also the patron saint of brewers, coopers and barrel-makers

He’s probably best known for being the patron saint of firefighters and against flooding and fires; and he’s most often depicted emptying a pitcher to put out a fire. Apparently the reason he’s also a patron of brewers and beer lovers because both are also known for emptying pitchers. And because the pitcher is often shown as wooden, he’s become a patron to coopers and barrel-makers, too.

Saint Florian, by Italian painter Francesco del Cossa, 1743.

That is also the reason that Sonoma County firefighter Aron Levin, along with his wife Amy, opened St. Florian’s Brewery in Windsor, California. Unfortunately, due to the recent wildfires in our area, plus the pandemic, the brewery is temporarily closed right now, but hopefully will reopen shortly.

Beer In Ads #2975: Everyone’s Plush

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Thursday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for December 1953, and at the top, it reads.

Jedem sein Pläsierchen,
mir mein Bierchen!

That translates roughly, very roughly I suspect, as “Everyone’s plush, me my beer!” This is definitely one of the odder captions, and I’m sure there must be some idiom that Google Translate is not picking up on. At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”

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Beer In Ads #2974: A Fresh Beer In The Evening Time Creates Peace And Coziness!

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This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for November 1953, and at the top, it reads.

Ein frisches Bier zur Abendzeit
schafft Frieden und Gemütlichkeit!

That translates roughly, very roughly I suspect, as “A fresh beer in the evening time creates peace and coziness!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

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Beer In Ads #2973: For My Thirst, I Appreciate A Fresh Beer From A Beautiful Hand!

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This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for October 1953, and at the top, it reads.

Für meinen Durst
von schöner Hand —
ein frisches Bier
das lob’ ich mir!

That translates roughly, very roughly I suspect, as “For my thirst from a beautiful hand – a fresh beer I appreciate that!” At the bottom of the calendar is printed “Für richtigen Durst der richtige Trank!” or “Bier, For real thirst, the right potion!”

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Beer In Ads #2972: North, South, East, West, Beer Tastes Best Everywhere!

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This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for September 1953, and at the top, it reads.

Ob Norden, Süden, Osten, Westen,
ein Bier schmeckt überall am besten!

That translates roughly, very roughly I suspect, as “North, South, East, West,
a beer tastes the best everywhere!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

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Beer In Ads #2971: The Harvest Work Is Done, Now Drink The Noble Barley Juice!

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This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for August 1953, and at the top, it reads.

Die Erntearbeit ist geschafft,
nun trinkt den edlen Gerstensaft!

That translates roughly, very roughly I suspect, as “The harvest work is done, now drink the noble barley juice!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”

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Beer In Ads #2970: Beer, The Right Thing For Real Thirst!

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This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for July 1953, and at the top, it reads.

Die Welltest schön,
die Sonne
scheint
ein Bier, mein bester
Ferienfreund!

That translates roughly, very roughly I suspect, as “The Welltest beautiful, the sun seems a beer, my best Holiday friend” At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”

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