Thursday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features Jean Patchett, who “was a leading fashion model of the late 1940s, 1950s and early 1960s,” and “among the best known models of that era.” And I guess she had a small waist, too.

Wednesday’s ad is for is by Ballantine Ale, from 1943. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this simple ad, during World War 2, a bottle of Ballantine Ale is the only color in the middle of the ad. The headline is “How American it is … to want something better!” And by something better, they mean Ballantine Ale, of course.

Tuesday’s ad is for is by Ballantine Ale, from 1939. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this simple ad, they’re celebrating their 100th anniversary (which actually would have been the next year) showing a bottle and can of Ballantine Ale.

Monday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare straion of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, an Emperor is counting his money, I guess to make sure he has enough to buy some beer, because according to him, “It’s the Genuine.”

Sunday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, three couples are sharing beers in an airport bar, a plane visible through the window behind them. I think the couple seated at the table are newlyweds and they’re about to fly to their honeymoon destination. He’s got what looks like it could be rice on his shoulders, and she’s got flowers pinned to the lapel of her dress. Plus, the others are standing around them, as if they’re toasting them and giving them a proper send-off.

Saturday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a party is going on at somebody’s house, with several couples in attendance. But as far as I can tell, there’s Ballantine Ale … and soup. That’s it. Just soup. That’s the only food seen in the ad. Which seems odd; I’ve never been to a soup and beer pairing, or even a soup and beer party.

Friday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a large party is being held in a tavern or some such. I’m not entirely sure what they’re doing but a good guess seems that they’re playing charades and the woman in the green dress is trying to get people to guess what she’s doing. Of course, she could just be waving to somebody, but everyone except the server is staring at her intently, as if they’re trying to figure it all out. So my money’s on charades.

This scan of the ad is clearer, but it’s only the right half of the double truck.

Thursday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, two couples are meeting at a local tavern after attending a college footbll game at “State.” One couple arrived early and is already working on their first Ballantine Ale.

The other scan of the ad is clearer, but this one shows a little bit more of the right edge of the ad.

Wednesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a couple is enjoying some beer on their back porch. Across their lawn their neighbors appear to be mowing the lawn and working in their garden. But the first couple poured them glasses of Ballantine Ale and are beckoning them to take a break and come over and join them for a beer. Now that’s being neighborly.

Tuesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a group of people are laughing it up at a party with free flowing beer. They seem to be having a good time, though I’m sure the beer is at least partly responsible.