Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4942: Cascade Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Cascade Bock Beer and was published April 16, 1920. The brewery was Vancouver Breweries Ltd., of Vancouver, British Columbia, which was originally founded in 1902 by a merger. This ad ran in The Province, of British Columbia, Canada.

Beer In Ads #4941: Poth Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Poth Bock Beer and was published April 15, 1892. The brewery was the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in the Philadelphia Times, of Philadelphia, Pennsylvania.

Beer In Ads #4940: Christian Moerlein Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Christian Moerlein Bock Beer and was published April 14, 1898. The brewery was the Christian Moerlein Brewing, of Cincinnati, Ohio, which was originally founded in 1887. This ad ran in the Chattanooga Daily Times, of Chattanooga, Tennessee. The cartoon is pretty hilarious, but especially with the text below it: “Uncle Sam would do well to adopt MOERLEIN BOCK as a means of strengthening his Navy.

Beer In Ads #4939: Enjoy This Delicious Beverage While You Can

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Berghoff Bock Beer and was published April 13, 1916. The brewery was the Berghoff Brewing Association, of Fort Wayne, Indiana, which was originally founded in 1887. This ad ran in the Fort Wayne News, of, naturally, Fort Wayne, Indiana. It’s hilarious that in 1916 the brewery’s phone number is “1.”

Beer In Ads #4938: Moerschel’s Bock Beer, The King Of All Beers

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Moerschel’s Bock Beer and was published April 12, 1901. The brewery was the Capitol Brewery Co., of Jefferson City, Missouri, which was originally founded in 1845 as the Joe Kessler Brewery. This ad ran in the Republican Review.

Beer In Ads #4937: Gambrinus Bock Is Back

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Gambrinus Bock Beer and was published in 1951. The brewery was August Wagner Breweries, of Columbus, Ohio, which was originally founded in 1870. This ad ran in the Chillicothe Gazette, Ohio’s oldest newspaper, which was first published in 1793.

Beer In Ads #4936: Rheingold Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Rheingold Bock Beer and was published April 10, 1916. The brewery was S. Liebmann’s Sons Brewing Co., a.k.a. as the Rheingold Brewery, of New York, New York, which was originally founded in 1870. This ad ran in The Brooklyn Citizen, of Brooklyn, New York. I do love the poem that’s a part of the ad:

To thirsty throats these capering goats
Announce the best of cheer
For Rheingold Bock is now in stock
Wherever they appear.

Beer In Ads #4935: Steinle’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Steinle’s Bock Beer and was published April 9, 1898. The brewery was the Delphos Brewery, a.k.a. Steinle & Co. of Delphos, Ohio, which was originally founded in 1858. This ad ran in The Daily Herald, of Delphos, Ohio, with the tagline: “Steinle’s Bock Beer.”

Beer In Ads #4934: Ballantine’s Bock Beer Now Ready

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ballantine Bock Beer and was published April 8, 1916. The brewery was the P. Ballantine & Sons Brewing Co. of Newark, New Jersey, which was originally founded in 1857. This ad ran in the Montclair Times, of Montclair, New Jersey, with the tagline: “Now Ready BALLANTINE’S BOCK BEER On Draught and in Bottles.” But I love some of the other selling points: “Made a Little Stronger — Aged a Little Longer, Brewed With Constant Care for Purity, Flavor and Maturity” and this oddball one: “It Savors of Flavor.”

Beer In Ads #4933: First Taste Of Spring

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Schmidt’s Bock Beer and was published April 7, 1939. The brewery was the Jacob Schmidt Brewing Co. of Saint Paul, Minnesota, which was originally founded in 1857. This ad ran in the St. Paul Recorder, of St. Paul, Minnesota, with the tagline: “First Taste of Spring, Bock is Back!”