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Jay R. Brooks on Beer

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Beer In Ads #2092: This Calls For … After The Show

November 12, 2016 By Jay Brooks


Saturday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “after the show.” After some kind of show — highbrow one presumes given how they’re dressed — two couples go to a “friendly tavern” to talk, have a bite to eat and drink some beer. I can’t work out if the man on the right (with the beaver on his head – look closely, you’ll see it) has actually said something witty, or if they’ve all had enough to drink that they’re just humoring him.

Bud-1962-this-calls-for-after-show

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #2091: This Calls For … Cheese And Crackers

November 11, 2016 By Jay Brooks


Friday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “cheese and crackers.” I love the expression on the man’s face, intently watching who knows what on television. Is it me, or is that head on his beer a tad too generous.

Bud-1963-this-calls-for-cheese

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #2090: The Judges Were Right

November 10, 2016 By Jay Brooks


Thursday’s ad is for Budweiser, from 1937. In this ad, showing eight medals from beer competitions between 1876 and 1908, years before the ad ran. But then, there weren’t too many beer competitions in the U.S. at least between 1919 and 1933, four years before this ad ran, and they were trying to rebuild. But it would be great to have a time machine so that, after killing Hitler of course, you go back and taste Bud, Miller High Life, Schlitz, etc. in those early years. Not an old, found bottle, but a fresh sample from that time.

1937-Ad-Budweiser-Beer-Anheuser-Busch-Medals-Amsterdam

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #2089: She Married Two Men

November 9, 2016 By Jay Brooks


Wednesday’s ad is for Budweiser, from 1956. In this ad, with the headline “She Found She Married Two Men,” is an amazingly sexist ad. The text continues with “all women do,” apparently something about an “Inner Man” and planning — a lot of planning — to make meals to make him contended. Here’s the “fact” they conclude with. “Budweiser has delighted more husbands than any other brew ever known.” Wow.

bud-1956-two-men

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Women

Beer In Ads #2088: When Gentlemen Agree …

November 8, 2016 By Jay Brooks


Tuesday’s election ad is for Budweiser, from 1965. In this ad, with the headline “When Gentlemen Agree …,” the elephant and the donkey appear happy and sharing a beer. This is when Johnson was president and shortly before we elected Nixon. I sure hope both sides of this year’s election can share a beer and appear so happy, and soon.

Bud-1950s-when-gents-agree

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Politics

Beer In Ads #2087: Let’s Get Together

November 7, 2016 By Jay Brooks


Monday’s ad is for Budweiser, from 1952. In this ad, with the headline “Let’s Get Together,” and showing an angry elephant with his hands folded, and an equally angry donkey, both sitting on what seems to be a giant block of ice. I assume they’re waiting for hell to freeze over? The ad seems to be somewhat echoing our election tomorrow, 64 years after it first appeared. With only one more day to go until “E-Day” tomorrow, please make sure you to do exercise your right and make your vote count. Seriously, let’s get together on this.

Bud-1952-letsgettogether

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Politics

Beer In Ads #2086: People’s Choice … Then And Now

November 6, 2016 By Jay Brooks


Sunday’s ad is for Budweiser, from 1952. In this ad, with the headline “People’s Choice … Then And Now,” and showing an illustration of an election in 1852 (100 years before the ad originally ran). The gist of the ad is nostalgia for a simpler time when politics was something that was hard fought, but then you moved on and had a beer. The text, “When all the shouting is over, folks will go right on voting for Budweiser,” is something I wish we can still do (apart for the brand choice, of course). With only two days to go until “E-Day,” please make sure you to do exercise your right and make your vote count. Then go fight on voting for beer with flavor.

Bud-1952-peoples-choice

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Politics

Beer In Ads #2085: Imagine Washing Your Face For 36 Hours!

November 5, 2016 By Jay Brooks


Saturday’s ad is for Budweiser, from 1936. In this ad, the headline reads “Imagine Washing Your Face For 36 Hours!” I can, and it’s the equivalent of listening to or reading about American Politics for five minutes. So try to wash away the noise. With only three days to go until “E-Day,” please make sure you to do exercise your right and make your vote count. Don’t wash it away.

1936-Budweiser-Beer-maypole-women-parrot-mother

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #2084: Go All The Way

November 4, 2016 By Jay Brooks


Friday’s ad is for Budweiser, from 1971. In this ad, Ed McMahon is asking you to Pick-A-Pair, or threatening you that if you don’t he’ll start tap-dancing … with his twin brother. Please don’t let that happen. So which pair will you pick? With only four days to go until “E-Day,” please make sure you to do exercise your right and make your vote count. Don’t dance around it.

1971-Ed-McMahon-Budweiser-Busch-Beer-cans-pick

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Politics

Beer In Ads #2083: It’s Pick-A-Pair Time!

November 3, 2016 By Jay Brooks


Thursday’s ad is for Budweiser, from 1964. In this ad, it’s election time once again and time to Pick-A-Pair, whether it be six-packs or a new leader. The ad even suggests we should “be sure to vote twice.” Which pair will you pick? With only five days to go until “E-Day,” and one of the most important ones in my lifetime, please make sure you to do exercise your right and make your vote count. But only once.

1964-Its-Pick-A-Pair-Time-Budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Politics

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