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Jay R. Brooks on Beer

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Beer In Ads #2135: Damsleth’s Julöl

December 24, 2016 By Jay Brooks


Saturday’s holiday ad is for a Norwegian beer, from 1940. It was created by well-known Norwegian cartoonist, illustrator and ad-man Harald Damsleth. It depicts a young girl flying in a red boat filled with at least five kegs and two dragon’s heads at either end. The word “Julöl” is in the snow below, and the “J” is a broom. Maybe it’s from some Norwegian folktale I’m unfamiliar with, but it looks like it’s from an odd dream. Although the girls is smiling, and there are birds flitting about nearby, so it can’t be all bad.

juleol-plakat-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Norway

Anchor Christmas Ale 2015

December 24, 2016 By Jay Brooks

xmas-christmas-ale
It’s day forty-one of my jolly jog to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

2015 was the forty-first year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This forty-first label was was a “California Christmas Tree,” or “Cedrus Deodara.”

Anchor-Xmas-2015

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2134: Season’s Greetings

December 23, 2016 By Jay Brooks


Friday’s holiday ad is for Schaefer Beer, from 1939. In this simple ad, there’s an illustration of three bells, with the Schaefer motto on a crest on the ribbon and just “Season’s Greetings,” along with a paragraph of ad copy.

Schaefer-1939-seasons-greetings

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Schaefer

Carol Ann Duffy’s John Barleycorn

December 23, 2016 By Jay Brooks

john-barleycorn
Today is the birthday of Scottish poet and playwright Carol Ann Duffy, who is also currently the Poet Laureate of Great Britain. In 2009, she wrote a poem entitled “John Barleycorn” for a BBC2 program “The Culture Show,” which aired November 26, 2009. They describe it as “a lament for, and a celebration of, the Great British Pub, and was “filmed in various bars in Glasgow, including The Horseshoe Bar, The Vale and The State Bar.”

When it first came out, my friend, and British beer historian, Martyn Cornell, referred to it as “one of the best,” which is high praise indeed. He wrote about it in a piece entitled “The best ever poem in praise of the pub.” He also believes that each and every pub that is mentioned in the poem is a real one, which is pretty cool.

john-barleycorn-face

John Barleycorn, by Carol Ann Duffy

Although I knew they’d laid him low, thrashed him, hung him out to dry,
Had tortured him with water and with fire, then dashed his brains out on a stone,
I saw him in the Seven Stars, and in the Plough.
I saw him in the Crescent Moon and in the Beehive.
In the Barley Mow, my Green Man, newly born, alive, John Barleycorn.

I saw him seasonally, at harvest time, in the Wheatsheaf and the Load of Hay,
I saw him, heard his laughter in the Star and Garter and the Fountain and the Bell,
The Corn Dolly, the Woolpack and the Flowing Spring.
I saw him in the Rising Sun, the Moon and Sixpence and the Evening Star.
I saw him in the Rose and Crown, my Green Man, ancient, barely born, John Barleycorn.

He moved through Britain, bright and dark, like ale in glass.
I saw him run across the fields, towards the Gamekeeper, the Poacher and the Blacksmith’s Arms.
He knew the Ram, the Lamb, the Lion and the Swan,
White Hart, Blue Bull, Red Dragon, Fox and Hounds.
I saw him in the Three Goats’ Heads, the Black Bull and Dun Cow, Shoulder of Mutton, Griffin, Unicorn.
Green Man, beer-born, good health, long life, John Barleycorn.

I saw him festively, when people sang for victory, for love and New Year’s Eve,
In the Raven and the Bird in Hand, the Golden Eagle, the Kingfisher, the Dove.
I saw him grieve and mourn, a shadow at the bar, in the Falcon, the Marsh Harrier,
The Sparrowhawk, the Barn Owl, Cuckoo, Heron, Nightingale.
A pint of bitter in the Jenny Wren for my Green Man, alone, forlorn, John Barleycorn.

Britain’s soul, as the crow flies, so flew he.
I saw him in the Holly Bush, the Yew Tree, the Royal Oak, the Ivy Bush, the Linden.
I saw him in the Forester, the Woodman.
He history: I saw him in the Wellington, the Nelson, Marquis of Granby, Wicked Lady, Bishop’s Finger.
I saw him in the Ship, the Golden Fleece, the Flask
The Railway Inn, the Robin Hood and Little John.
My Green Man, legend-strong, reborn, John Barleycorn.

Scythed down, he crawled, knelt, stood.
I saw him in the Crow, Newt, Stag, all weathers, noon or night.
I saw him in the Feathers, Salutation, Navigation, Knot, the Bricklayer’s Arms, Hop Inn, the Maypole and the Regiment, the Horse and Groom, the Dog and Duck, the Flag.
And where he supped the past lived still.
And where he sipped the glass brimmed full.
He was in the King’s Head and Queen’s Arms. I saw him there:
Green Man, well-born, spellbound, charming one, John Barleycorn.

Even better, here’s Duffy reading her poem for the original BBC2 program, “The Culture Show,” in 2009:

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Christmas, England, Great Britain, Holidays, Literature, Poetry, Pubs, Scotland

Anchor Christmas Ale 2014

December 23, 2016 By Jay Brooks

xmas-christmas-ale
It’s day forty of my fast festive flurry to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

2014 was the fortieth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This fortieth label was was a “Giant Sequoia,” or “Sequoiadendron giganteum.”

Anchor-Xmas-2014

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2133: Cain’s Special Ales

December 22, 2016 By Jay Brooks


Thursday’s holiday ad is for Cain’s Special Ale, from 1908. In this ad, Santa is pulling a beer wagon and holding a beer in his hand.

Cains-1908-santa

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, England, Great Britain, History, Holidays

Anchor Christmas Ale 2013

December 22, 2016 By Jay Brooks

xmas-christmas-ale
It’s day thirty-nine of my Rudolph’s run to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

2013 was the thirty-ninth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-ninth label was was a “California White Fir,” or “Abies concolor var. Lowiana.”

Anchor-Xmas-2013

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2132: Good Cheer From The Land Of Sky Blue Waters

December 21, 2016 By Jay Brooks


Wednesday’s holiday ad is for Hamm’s, from 1956. The newspaper ad shows a idyllic winter forest scene with the Hamm’s bear in a Santa hat delivering a wrapped case of beer. Or maybe just drink that giant glass of beer on the ginormous silver tray which just happened to be there in the snow.

Hamms-1956-good-cheer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

The Yulesteiner Brewery

December 21, 2016 By Jay Brooks

train-layout
Today is Yule, observed each year on the Winter Solstice, and originally part of Germanic pagan beliefs, but later brought into the Christmas observances, like many aspects of our modern holiday. Another modern tradition is the model train around the tree or Christmas train, especially among families with a train enthusiast. I have one in mine — my son Porter — so I tend to notice these things.

There’s another modern tradition, perhaps less common, but no less elaborate, known as the Christmas Village, or something like that, a subgroup within the miniature village and dollhouse crowd. One of the local train shops we frequent is known as Dollhouses, Trains & More, and has abundant inventory of these villages. They’re sold one piece at a time, so you can go as simple or as elaborate as you want, as it is with most hobbies. Also, like many collectibles, new parts of the village are introduced every year, while others are “retired,” making the desirable ones go up in value. Maybe this is anecdotal, but these seem to pair up in some families, with one member of the family collecting trains and the other the villages. It brings balance, I guess.

So anyway, I noticed one the other day which was pretty funny, the Yulesteiner Brewery, from the Lemax Company, one of the big companies in model villages. It’s a brewery that’s part of their Caddington Collection, a Christmas village described like this. “The charming Caddington Village Collection captures the elegance of the Victorian Era, with its detailed architecture and colorful daily life.”

Yulesteiner-0

According to the Product Details,” Beer bottles revolve around beer vat” and “Beer kegs and ‘beer gnomes’ rotate on upper level of brewer.” It’s 10.63 x 12.01 x 7.24 inches and was released in 2010. It’s made of porcelain and is product type “Sights & Sounds.” Here’s a short video of it in motion.

But that’s not the only one it turns out. There have been at least a few other beer-themed buildings over the years. A quick search turned up these.

Lemax Company

The Olde Firehouse Pizze & Brewery

Lemax-brewpub

The Bavarian Berwery

Lemax-bavarian-brewery

Curiously, the beers offered by this brewery include an IPA, Amber and a Stout, beers one typically would not find in a brewery in Bavaria.

Grinning Goblin Brewery

Lemax-goblin-brewery

This one, obviously, is actually for a Halloween Village, which apparently is also a thing.

The Big Ben Pub

Lemax-big-ben-pub

While not a brewery, it seemed close enough to include.

Helga’s Beer & Sausage Shop

Lemax-Helgas

Village Wine & Beer Garden

Lemax-village-wine-and-beer

Stein Haus Pub

Lemax-stein-haus-pub

Delany & Sons Brewery

Lemax-delaney-brewery

Department 56

In addition to Lemax, another leader in the field of miniatures is Department 56. They have a few of their own.

Jackson Bros. Brewing Company

Dept56-jackson-bros-brewing

The Wolfsteiner Brewery

Dept56-wolfsteiner


Chiswick Brewery

Dept56-dickens-village-chiswick-brewery-7

Part of Department 56’s Dickens Village collection.

The Budweiser Brew House

Dept56-Budweiser

The Bradford Exchange

Speaking of Anheuser-Busch, the Bradford Exchange has an entire Budweiser Illuminated Holiday Village Collection

Budweiser Train Station

BradfordEx-Bud-village-station

Budweiser Roundhouse Stable

BradfordEx-Bud-village-roundhouse-stable

Budweiser Clydesdales

BradfordEx-Bud-clydesdales

The Entire Budweiser Village

BradfordEx-Bud-village

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Christmas, Holidays, novelties

Anchor Christmas Ale 2012

December 21, 2016 By Jay Brooks

xmas-christmas-ale
It’s day thirty-eight of my holiday hotfoot to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

2012 was the thirty-eighth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-eighth label was was a “Norfolk Island Pine,” or “Araucaria heterophylla.”

Anchor-Xmas-2012

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

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