Saturday’s ad is for “Coors Golden Beer,” from 1933. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one has not aged well, at all, to put it mildly. Such overt racism was, of course, quite common at the time, but this is still an egregiously bad example, showing an African-American woman dressed like a maid, or Mammy, holding a tray of beers. Sheesh.
Friday’s ad is for “Coors Banquet Beer,” from 1979. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a can of Coors Banquet Beer next to a full mug with a baseball and baseball glove behind it and the tagline “Make it yours.”
Thursday’s ad is for “Coors Extra Gold,” from 1990. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is interesting because it’s ad for the Greek market positioning Coors as an “American Imported Beer,” and more to the point, “The” American Beer.
Wednesday’s ad is for “Coors,” from 1985. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features former heartthrob Mark Harmon looking smug with the caption. “Aging. It’s just as important to beer as it is to wine.”
Tuesday’s ad is for “Coors,” from 1985. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a trade card entitled “Coors Belgian Hitch,” showing a Coors beer wagon being pulled by six Belgian draft horses, a plan which began three years earlier, in 1982. I can’t imagine Anheuser-Busch was thrilled about this development and it seems to have been fairly short-lived.
The back of the card explains the Coors Belgian Hitch.
Monday’s ad is for “Coors,” from 1979. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows their iconic mountain spring with an inset of a mug of beer with the can and the tagline “Make it yours.”
Sunday’s ad is for “Coors Premium,” from 1979. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows an amazingly detailed drawing of a 12-pack of Coors Premium for use in their advertising.
Saturday’s ad is for “Coors Export Lager,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a Grand Prize trophy with the text “Coors Had To Be Good To Win First Place.” Of course, it had been 43 years before that they had their win so I’m not sure how much that should be considered relevant for advertising about it.
Friday’s ad is for “Coors Export Lager,” from 1937. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a fancy man — you can tell he’s fancy by his monocle and mustache — drinking a beer and saying. “By Jove! This IS a Real VIENNA Beer … The Only One I’ve Found in America.”
Thursday’s ad is for “Coors Export Lager and Pilsener,” from 1939. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows the iconic Rocky Mountain spring and touts the fact that their beer is available in bottles, cans and kegs.
