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Jay R. Brooks on Beer

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Beer In Ads #2888: La Perle

January 28, 2019 By Jay Brooks

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Monday’s ad is for La Perle, from 1919. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie de la Perle, which was located in Strasbourg. Originally founded in 1882, the brewery closed in 1971, but in 2015 the great-great-grandson of the founder reopened the brewery as a small craft brewery.

La_Perle_Strasbourg-1919

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2887: Bières de Neufchâteau

January 27, 2019 By Jay Brooks

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Sunday’s ad is for Bières de Neufchâteau, from the 1920s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bières de Neufchâteau. Neufchâteau is a commune in the Vosges department in Grand Est in northeastern France. It was created by French illustrator Georges Ripart.

Bieres_de_Neufchateau

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2886: Bière Mètèor

January 26, 2019 By Jay Brooks

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Saturday’s ad is for Bière Mètèor, from 1925. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie Mètèor, a French brewery founded in 1811, at least according to the poster. Other sources claim it was 1640. It is located in Hochfelden, north-west of Strasbourg in the department of Bas-Rhin, in the Alsace region of Eastern France.

Biere-meteor

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2885: Bière De L’Espérance

January 25, 2019 By Jay Brooks

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Friday’s ad is for Bière De l’Espérance, from 1920. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie de l’Espérance (which means “Brewery of Hope”), a French brewery founded in 1746, near the town of Strasbourg, in the Alsace region of Eastern France.

Biere_de_l_Esperance_c1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2882: Croix De Lorraine

January 22, 2019 By Jay Brooks

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Tuesday’s ad is for Croix De Lorraine, from the 1920s or 30s, I think. I don’t really know. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Kreusbrau’s Croix De Lorraine, which means the Cross of Lorraine.

Croix-de-Lorraine

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2881: Bieres Georges

January 21, 2019 By Jay Brooks

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Monday’s ad is for Bieres Georges, from 1930, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie Georges, which was a brewery in Lyon, France opened in 1836 by Georges Hoffherr. The imagery, of course, is St. George slaying the dragon.

Bieres-Georges-lg

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2880: Brasserie Flad Albi

January 20, 2019 By Jay Brooks

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Sunday’s ad is for Brasserie Flad Albi, from the late 1800s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie Flad Albi, which was a brewery in Albi, a town located in southern France. It was founded in 1822, and closed in 1964. I’m not sure when the poster was created, but one of the bridges depicted was built in 1866, so it must after that. It’s also an early example of being meta since the man (Gambrinus?) sitting by the keg is holding up a bottle with a picture of him on the label.

Brasserie-Flad-Albi

Filed Under: Art & Beer, Breweries Tagged With: Advertising, France, History

Beer In Ads #2879: Français!.. buvez des bieres Françaises

January 19, 2019 By Jay Brooks

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Saturday’s ad is for French Beer, from the 1920s or 30s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Français!.. buvez des bieres Françaises, which translates to “French! drink French beers.”

Bieres_Francaises

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2877: Biere Supreme Gangloff

January 17, 2019 By Jay Brooks


Thursday’s ad is for Biere Supreme Gangloff, from 1920. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Biere Supreme Gangloff, a beer from Brasserie Gangloff, in the eastern French city of Besançon that was bought by Mr. Gangloff before World War I. It was created by French commercial artist Marcellin Auzolle.

Supreme-Biere-Gangloff

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2874: Brasserie De Baccarat

January 14, 2019 By Jay Brooks


Monday’s ad is for Brasserie De Baccarat, from the early 1900s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie Rauch, located in the northeast region of France known as Baccarat, a French commune in the Meurthe-et-Moselle. The brewery was founded by the Rauch Brothers in 1867, but it closed in 1949.

Brasserie-de-Baccarat

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

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