Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #172: Biere De Ville Sur Illon

August 13, 2010 By Jay Brooks

ad-billboard
Friday’s ad is from an earlier period, just before the golden age of poster, nearer the turn of the century, around 1905. It’s by artist Francisco Tamagno and is advertising Biere De Ville Sur Illon.

Here’s a short biography of the artist.

Francisco Tamagno was among the original movement of France’s fanciful graphic advertisement art tradition so popular around the Turn of the 20th Century, as it is now as vintage art. His signature style is influenced by his Portuguese heritage, infusing his French-themed art with bright, lively colors in highly pictorial settings. Born in Sintra, Portugal in 1851, in his early career, he was a portrait painter. He moved to Paris in the 1880’s to work as the house artist of the printer Camis; preparing theatrical playbills, and later graduating to posters for railroads, bicycle manufacturers and distillers. He died in Paris in 1923.

francisco-tamagno-biere-de-ville-sur-illon

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #171: Brasserie Lengrand

August 12, 2010 By Jay Brooks

ad-billboard
Thursday’s ad continues the impromptu series from the golden age of posters, the 1920s. This one is again from France around 1927. It’s for Brasserie Lengrand and is by the artist G. Piana.

brasserie-lengrand

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #169: Alphonse Mucha’s Bieres de la Meuse

August 10, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is by one of my favorite poster artists, Alphonse Mucha. The title of it is Bieres de la Meuse and it was done in France around 1897.

Alfons_Mucha_-_1897_-_Bières_de_la_Meuse

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #168: Biere de L’Eclair

August 9, 2010 By Jay Brooks

ad-billboard
With Monday’s ad we continue our journey back to the French beer ads of the 1920s, this one for Biere de L’Eclair. A big man with big cigar, and an even bigger mug of beer. Who’s thirsty now?

biere-de-leclair

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #167: Bieres de Chartres

August 6, 2010 By Jay Brooks

ad-billboard
Friday’s ad is yet another French beer, this one for Bieres de Chartres. While I don’t know very much about it, or who the artist is, it’s from the same period of time — the 1920s — and is cut from the same cloth. It may even be a tad funnier, what with the waiter drinking the beer even as he delivers it.

bieres-de-chatres

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #166: Marcellin Auzolle’s Supreme Biere Gangloff

August 5, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is another French beer, and like Tuesday’s ad, features an anthropomorphic sun. It was done by French illustrator Marcellin Auzolle and is specifically for Supreme Biere Gangloff. A lot of great artists worked for Gangloff in the 1920s, I hope their beer was as good as their taste in artists. It’s also great to see kids in beer ads, especially given our peculiar paranoia about mixing the two.

marcellin-auzolle-supreme-biere-gangloff

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #164: Jean D’Ylen’s Biere Gangloff

August 3, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for another French beer, Biere Gangloff. It’s also from around the 1920s, and was done by famed illustrator Jean D’Ylen. Another case of a giant mug, in this case two of them.

jean-dylen-biere-gangloff

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #163: Biere de Maxeville

August 2, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for a French beer, Biere de Maxeville. It’s from around the 1920s, the heyday of the poster. The old man is drinking from one seriously big mug and even the sun looks thirsty.

Biere-de-maxeville

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #135: Bieres de Lutece

June 22, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Brasserie Nouvelle de Lutece in Paris, France, most likely from the 1950s or early 60s. According to Articles of Incorporation for AB InBev France, it may be at least partially owned by ABI, though I’ve seen references to the brewery possibly no longer being operated, too. Still, I love seeing such innocent ways of advertising beer, with cartoons and young women that would all but be forbidden in today’s America. She almost reminds me of a Little Red Riding Hood character, only her basket of goodies includes beer.

Bieres-de-Lutece

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, France, History

Beer In Ads #101: Biere Allary

May 5, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is, I believe, one featuring King Gambrinus, entitled Biere Allary by Jean D’Ylen. I chose it because it was today in 1294 that Jan Primus, a.k.a. John I, Duke of Brabant, and possibly the inspiration for King Gambrinus died. The ad is from 1925 in France.

biere-allary

“This Jean D’ylen image is another example of how his teacher, Cappiello, influenced his work. This poster is a cartone — it is set onto cardboard and would have then been placed above a display of the beer or set somewhere as an advertising tool inside the store. It was never made into a full-sized poster.”

You can see more posters by D’Ylen at art.com.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Historic Beer Birthday: Jacob Knecht January 25, 2026
  • Beer In Ads #5181: Turn Winter Into Spring January 24, 2026
  • Historic Beer Birthday: Philip Bissinger January 24, 2026
  • Historic Beer Birthday: Gottlieb Muhlhauser January 24, 2026
  • Beer Birthday: Ted Vivatson January 24, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.