Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3311: Ancre Pils Dockside

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Sunday’s ad is for Ancre Pils, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this thermometer sign.

Beer In Ads #3310: Ancre Pils-Export

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Satday’s ad is for Ancre Pils-Export, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this poster. In case you were curious, “tue la soif…” means “kill thirst.”

Beer In Ads #3309: Ancre Pils A Day At The Beach

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Friday’s ad is for Ancre Pils, Biere d’Alsace, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. This poster was created by French artist R. Keller.

Beer In Ads #3307: Brasserie de Hanoi

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Wednesday’s ad is for the Brasserie de Hanoi, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brasserie de Hanoi, which although is not in Europe, but Vietnam, the brewery was founded by Frenchman Alfred Hommel in 1892, when Vietnam was a French colony. He located his brewery in Tonkin and it operated until 1927. I’m not sure who created the poster, but the text at the bottom: “La Meilleure des Bieres, Sans Addition D’Alcool” means “The Best of Beers Without Addition of Alcohol.” I assume that means they didn’t add any additional alcohol, not that they were making non-alcoholic beer, but it seems like a strange selling point.

Beer In Ads #3301: Kronenbourg, The Great Name of Alsace Beers

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Thursday’s ad is for Kronenbourg, from 1951. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasseries Kronenbourg which is located in Strasbourg, France. It was founded in 1664 and is still a going concern today. This poster was created by an artist who signs their name Aladiff, although I couldn’t find any additional information about who that might be. The text below the name, “Le Grand Nom des Bieres D’Alsace,” translates as “The Great Name of Alsace Beers.”

Beer In Ads #3299: Les Brasseries Moreau

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Tuesday’s ad is for Les Brasseries Moreau, from 1938. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Les Brasseries Moreau, which was located in Vézelise, which is in northeastern France. It was founded in 1863 and I believe it’s closed now, but I’m not sure. I’m not sure who created this poster illustrating the brewery circa 1938.

Beer In Ads #3298: Brasserie De Vézelise

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Monday’s ad is for Brasserie De Vézelise, from 1914. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Vézelise, Moreau & Cie., which was located in northeastern France. It was founded in 1863 and closed in 1972. “This poster shows us Hebe offering a beer in the sun on his chariot, in an immense solar glow, after the latter launched a call to him: ‘Ohé Hebe! a Vezelise!’ In Greek mythology, Hebe, daughter of Zeus and Hera, was the goddess of youth and served nectar to the gods. She is pictured here riding the eagle of Zeus, holding two mugs of beer in both hands and offering one in the sun. At the end of the 19th century, Hebe was also the nickname poetically given to the waitresses of breweries, in particular in Lyon.” This poster was created by French artist Victor Prouvé.

Beer In Ads #3297: Bière De Paris

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Sunday’s ad is for Bière De Paris, from maybe the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. I’m not sure who exactly this poster was created for, whether a specific Parisian brewery or as an ad celebrating all beer brewed i Paris. I also don’t know who created this poster.

Beer In Ads #3296: Brasserie De Montebèliard

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Saturday’s ad is for Brasserie De Montebèliard, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie De Montebèliard, a.k.a. Louis Arlen & Cie., located in the city of Montbéliard, in eastern France. It was founded in 1840 and closed in 1970. I don’t know who created this poster of the brewery.

Beer In Ads #3295: Brasserie La Lorraine

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Friday’s ad is for Brasserie La Lorraine, from the 1902. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie La Lorraine, located in the Lorraine, in the northeastern part of France, bordering Germany and Belgium. It was founded in 1865 and closed in 1958. I don’t know who created this poster of the brewery.