Historic Beer Birthday: Gustav Hodel

April 30, 2025 By Jay Brooks

Today is the birthday of Gustav Hodel (April 30, 1875-July 3, 1966). Hodel was born in Emmendingen, Baden, Germany, the youngest of seven. His father, Christian Hodel, owned the local Hodel Brewery. One of his brother’s emigrated to America and became a maltser in Nebraska, then another brother came and became a brewer, and eventually so did Gustav, who everybody called “Gus.” He started in one brother’s brewery in Galena, Illinois but struck out on his own and either owned or worked for a number of different breweries over the course of a 56-year career in beer. He retired in 1946 to Santa Cruz, California to be closer to his daughters, where he remained until his death in 1966.

Brewery Gems has a great account of Hodel’s life, apparently with considerable help from Gus Hodel’s grandson, William “Bill” Whetton. And given that it’s the most complete source I could find, your best bet it to just go read it there.

This is an obituary for Hodel from the Santa Cruz Sentinel, July 5, 1966.

One of the breweries Hodel owned was the Lewistown Brewing Co., in Lewistown, Montana, which he acquired in 1912 and ran successfully until Prohibition, when in trying to survive got into a bit of trouble with the Federal government.

You can read all about those troubles at the National Archives, in a piece entitled “Run for the border: Beer Bootlegging during the Prohibition.”

Historic Beer Birthday: Louis F. Neuweiler

April 28, 2025 By Jay Brooks

Today is the birthday of Louis F. Neuweiler (April 28, 1848-1929). He was born in Württemberg, Germany, and his family was in the brewing business. He came to the U.S., first to Philadelphia, where he worked at local breweries there and also met his wife. In 1891, he moved to Allentown, where he formed a partnership with Benedict Nuding, who had started the Germania Brewery there in 1875 or 78 (sources differ). When they started their partnership, the brewery name was changed to the Nuding Brewing Co, but after Neuweiler bought out Nuding in 1900, it became the Louis F. Neuweiler & Son Brewery, which it remained until finally closing for good in 1968.

Here’s a short biography from Find-a-Grave:

Born into a family of brewers, he immigrated to America and settled for a time in the Philadelphia area. While in Philadelphia he met his wife Sophia. They had 16 children. They relocated to Allentown, PA in 1891. He formed a brewing partnership with longtime brewer Benedict Nuding but bought him out in 1900. In 1906 his son Charles joined the brewery and the business became known as L.F. Neuweiler & Son. The “new” Neuweiler Brewery was opened on April 28, 1913 at the corner of Front and Gordon Streets in Allentown. His son Louis joined the family business and the company became known as Louis F. Neuweiler & Sons. Their slogan was “Nix Besser” meaning “none better”. After Louis died in 1929 the business was run by Charles Neuweiler. Neuweiler beers were regional best sellers until they went out of business in 1968.

This story of the brewery is from a local Allentown newspaper, The Morning Call, from 2004:

Louis Neuweiler came to Allentown in 1891. Beermaking then was more than 100 years old in the Valley, its roots going back to the Moravian brewers in Bethlehem. Neuweiler hooked up with longtime brewer Benedict Nuding, whose business was at Seventh and Union streets. In 1900, Neuweiler bought out Nuding. In 1906, he took his oldest son, Charles, into the business that became L.F. Neuweiler & Son.
The Seventh Street location was too small for expansion, so in 1911 the Neuweilers purchased 4.5 acres at Front and Gordon streets and hired Philadelphia architects Peukert and Wunder to build the brewery. It got its water from an underground lake 900 feet below. Neuweiler ordered his own generators for electric power and had separate wells drilled.
Neuweiler opened at this location on April 28, 1913. That day, son Louis P. entered the business and its name became Louis F. Neuweiler & Sons, a name it would retain until 1965. (Louis P. Neuweiler later left the family business and became a local banking executive at Merchants National Bank.)
Neuweiler’s truly was a family operation. Charles Neuweiler sometimes drove the horse-drawn wagon to Bethlehem loaded with barrels. The women in the family kept the books.
Neuweiler’s also was something of an absolute monarchy. Generous to his family, Louis F. Neuweiler had a temper and little patience with those he regarded as lesser mortals. He once ripped the telephone out of the wall in frustration and told the operator she could go to hell when she couldn’t understand the phone number he was asking for.
Louis F. died in 1929. It was during Prohibition and Neuweiler’s was brewing only near beer with 3.2 percent alcohol and making mixers under the names Purity and Frontenac Pale. In the early 1930s, Charles Neuweiler turned down an offer to buy the brewery for $500,000 from gangster/bootlegger Arthur Flegenheimer, aka Dutch Schultz. According to son Theodore Neuweiler, his father said, “We have always made honest beer,” and ordered Schultz off the property.
At first, the post-Prohibition years were good for Neuweiler’s. Its slogan “nix besser,” none better, was shared across the community. But by the early 1960s it found itself trapped between the growing market share of the beer giants of the Midwest and the growing preference for its lighter product.
On May 31, 1968, Neuweiler’s closed its doors for the last time, $800,000 in debt.
Over the years, some of the equipment was sold. One of the stainless steel brewing tanks ended up at the Milford Park campmeeting grounds in Old Zionsville to be used for water storage.

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This is a translation of his German Wikipedia page:

Neuweiler was born as the son of a family of beer brewers. He emigrated to the United States and began to work as a brewer in Philadelphia . Within a few years he obtained the title of a Braumeister. In 1891 he met the businessman and hotelier Benedict Nuding, who had founded the Germania Brewery in Allentown in 1878.
Neuweiler became Nuding’s business partner. Together, they managed the brewery with success – until 1900 they already reached an annual output of 20,000 barrels . When Nuding retired in the same year, Neuweiler took over his shares and moved his sons into the company’s business during the following years. In 1925 the name Louis F. Neuweiler’s Sons, valid until the brewery was closed, was chosen for the brewery.
The brewery continued to be successful. In 1913 Neuweiler had a new, larger brewery complex built. The new brewery employed forty employees and reached an annual output of 50,000 barrels. A subterranean lake under the property was opened and a separate power plant was built – the brewery was thus independent of the electricity and water supply through the city.
During the period of prohibition, the Neuweiler brewery produced alcohol-reduced light beer and lemonade. At the height of its success, the Neuweiler brewery produced about 400,000 barrels a year and had 15 beer brands in its assortment. On May 31, 1968, she was closed.
Neuweiler died in 1929, his sons took over the management of the company. He is buried at the Fairview Cemetery in Allentown.

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And this history of the brewery is from the English Wikipedia page:

Neuweiler Brewery was founded by Louis Neuwiler, who bought out longtime local brewer Benedict Nuding in 1900. Nuding’s operation was limited by its location, and in 1911 Neuweiler and his son, Charles, eager to expand, hired Philadelphia architects Peukert and Wunder to build a new complex some distance away, at Front and Gordon streets.
The brewery, featuring its own generators for electric power, opened in 1913. By 1932, the brewery buildings and the warehouse building were joined as one structure, and the former machine warehouse became an independent electric plant with an ammonia tank and ice machine. A pump warehouse had been added onto the northwest corner of the former stock warehouse, and a two-story bottling plant with a basement was located to the north of the other buildings. Neuweiler produced several brands of beer: Light Lager, Cream Ale, Stock Ale, Premium Ale, Bock (seasonal), Half & Half, Porter, Stout and Hochberg. Most were available in the 12 oz. “Steinies” or Export bottles, quarts, cans or kegs. When in full operation, Neuweiler’s was one of Allentown’s largest employers.
By 1950, the bottling plant was extended to the corner of North Front Street and Liberty Street, the stock warehouse was extended toward North Front Street, and a tile ash hopper was located behind the boiler house.
Brewery operations ceased in 1968 due to competition from national breweries. However, the Neuweiler recipes and brand names were purchased by the Ortlieb Brewery of Philadelphia, who also purchased the Fuhrmann and Schmidt (Shamokin) breweries in 1966. After the brewery’s closure, the F&S Brewery produced several of the Neuweiler beers (Porter, Light Lager and Cream Ale) from around 1970 until closing in 1975. After F&S closed, the Ortlieb brewery continued Neuweiler Cream Ale at the Philadelphia plant until the late 1970s.

1915_-_Neuweiler_Beer_Laboratory
“This photo from 1915 shows the laboratory at the Neuweiler Brewery that created the various brews made and sold by the company.”

These pages are from “American Breweries of the Past,” by David G. Moyer:

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And this lively history is from a local Allentown television station:

Arthur Flegenheimer, aka “Dutch Schultz,” is not remembered as one of your major league 1930s gangster headline-grabbers like Al Capone or Jack “Legs” Diamond. But such a view badly underestimates the man and his ruthlessness. And when he strode into the offices of Louis F. Neuweiler and Sons Brewery on Front Street in Allentown in 1932 he must have seemed formidable enough.
Cutting to the chase, the dapper dressing “Dutch” had some words for brewery owner Charles Neuweiler, son of the brewery’s founder and then the company’s president. He wanted to buy out the Neuweiler family operation which, since the start of Prohibition in 1920, had been reduced to turning out ice cream, “near beer” and carbonated soda water. He was offering $500,000 in cold cash.
Schultz may have thought he had made Neuweiler an offer he couldn’t refuse. It’s not known if the Dutchman’s “boys” were hanging around with itchy trigger fingers on their “gats” during the conversation.
But according to Charles’s son, Theodore Neuweiler, who recounted this tale to the press in the 1950s, his father was not biting. “We have always made honest beer,” he recalled his father saying before ordering Schultz off his property. And apparently the gangster went quietly.

Shortly thereafter FDR would be elected, Prohibition banished, and happy days here again. And “Dutch” would die in 1935 on a hospital operating room table in Newark, New Jersey, following a hit by rival gangsters.
Today Neuweiler’s, which closed in 1968 and was left in a state that could only be called abandonment, is once more in the local news. Plans about its possible future as apartments, lofts or shops as part of the Neighborhood Improvement Zone- aka “the NIZ”- have caused much speculation. Could Neuweiler’s — at least the building if not the brewery — come back to life?
All of this activity would have undoubtedly impressed old Louis F. Neuweiler, the brewery’s founder, although he might be disappointed that nobody is talking about making beer there. As a native of Wurttemberg, Germany he knew what beer was to all good Germans of his time and place- a thick hardy brew that was both food and drink and had been as long as there had been Germans.
For a time, Neuweiler worked in a Philadelphia brewery and rose within the ranks of the company. In 1891 he came to Allentown and teamed up with longtime local brewer Benedict Nuding. A Civil War veteran and several years Louis Neuweiler’s senior, Nuding’s brewery was located at 7th St. near Union.
Beer making had been going on in the Lehigh Valley probably since the first German settlers arrived. Commercial operations in Allentown are usually traced to the Eagle Brewery that opened at Lehigh and Union Streets in the 1850s. By the start of the 20th century there would be a number of breweries dotting the Lehigh Valley in Allentown, Bethlehem and Easton.
By 1900 Nuding was ready to retire and Neuweiler brought him out. But even then Neuweiler had bigger ambitions. He had just admitted his son Charles into the business and began to look around for a space that was much larger than the site on 7th Street and also closer to a railroad line that would make shipment easier.
What the new brewery also needed was a supply of pure water.
Neuweiler found all that he was hoping for- even a lake of pure water 900 feet underground- on a 4.5 acre site at the corner of Front and Gordon Streets. To build the brewery he hired Peukert & Wunder, Philadelphia architects with a national reputation for brewery design.
Work began on Neuweiler’s in 1911. It was completed two years later and opened for production on April 28, 1913. The Lehigh Valley had seen many brewery openings before but Neuweiler’s was something special. With its red brick tower that could be seen for many miles it dominated the horizon along the banks of the Lehigh River. In an extra architectural flourish a huge N, similar to those on a Paris bridge that honored Napoleon, framed and mounted in a colossal cartouche, was placed on the side of the building. The era didn’t nickname brewers “beer barons” for nothing.
Despite its size Neuweiler’s was a family business. Charles had been required to learn the business from the ground up, including driving a wagon load of beer barrels when called on to do so. Even the female members of the family played a role by keeping the brewery’s books.
Neuweiler’s was not a democracy. Patriarch Louis F., while a generous father to his family, expected obedience from them, even as adults. Although there is nothing on the record this may explain why one of his sons, Louis P., left the family business and got into local banking.
One of the longtime family stories that was recorded dealt with a confrontation between Louis F. and a telephone operator. When she could not understand the number Neuweiler was asking for he became so enraged he suggested there was a warm place she should go and ripped the phone’s cord out of the wall. His sons, fearing local reaction and gossip, told their father he had to call her back and apologize. According to the surviving sources the exchange went something like this:
Neuweiler: “Is this the woman who I told to go to hell?”
Operator: (timidly) “Yes”
Neuweiler: “Well you don’t have to go now!”
Louis F. died in 1929 and with the end of Prohibition in 1933 Neuweiler’s flourished. But the rise of national brewers and the post World War II preference for lighter beers doomed Neuweiler’s and other local ethnic brewers. But, who knows. Thanks to the NIZ the big N may rise again.

Historic Beer Birthday: Henry Hoerl

April 26, 2025 By Jay Brooks

Today is the birthday of Henry Hoerl (April 26, 1854-November 14, 1917). He was born in Altdorf, in Bavaria, Germany, the son of a German brewery owner, where he learned the trade. When he was 24, he came to the U.S. and found employment with a number of breweries throughout New York. In 1892, he moved to Milwaukee, Wisconsin to become the Superintendent of the Val. Blatz Brewing Co. a position he held for the rest of his life.

Here is his obituary from the American Brewers’ Review:

This biography of Henry Hoerl is his entry from “Freemasonry in Wisconsin: Biographical Sketches of Men who Have Been Prominent in the Various Masonic Bodies in the State,” published in 1900.

And this biography is from “Memoirs of Milwaukee County: from the earliest historical times down to the present, including a genealogical and biographical record of representative families in Milwaukee County,” published by the Madison, Wisconsin Western Historical Society in 1909.

Henry Hoerl, for many years a prominent figure in the brewing circles of Milwaukee, has achieved his prominence through untiring energetic effort. He is of German descent and was born at Altdorf, Bavaria, Germany, April 26, 1854, the son of George and Anna (Funck) Hoerl, natives of the famous old city of Nuremberg. Henry, the subject of this review, received his education in the elementary schools of his native city and then took a course in the high school. After finishing his studies he was employed in breweries in Germany for several years. He served with distinction in the German army as sergeant of artillery of a Munich regiment. Ambitious to rise in the world and recognizing the greater possibilities and advantages offered in this country to young men of energy and determination, he left his home in 1878, when twenty-four years of age, and set out for the new world, entering upon a career in the course of which he encountered many disappointments, to ultimately reap the reward of honest efforts in abundant prosperity. Soon after landing in New York he found employment in the breweries there and took the brewmaster’s course in the New York Brewing Academy, winning the first prize in 1886. This brought him into prominence among the brewing men of the city and he secured an excellent position. In 1892 he moved to Milwaukee to become superintendent of the Valentine Blatz Brewing Company and has made their beer famous. On June 4, 1878, Mr. Hoerl married Katherine, the daughter of Michael and Katherine (Neuner) Strobel, of Albany, N. Y. Four children have come to bless this union: Emil, who is the proprietor of the Germania brewery of Altoona, Pa. ; Jenny, John M., who resides in Milwaukee, and Annie, the wife of George Schott, who runs a cooperage works in Cincinnati, Ohio. Mr. and Mrs. Hoerl are communicants of the Lutheran church, to which their ancestors have belonged for many generations. Mr. Hoerl is affiliated with the Masonic Order, having taken the Bine Lodge, the Chapter, Knights Templar and Consistory degrees, and he is also a member of the Mystic Shrine. Hoerl is a popular member of the Deutscher Club, the Millioki Club, the Milwaukee Music Vercin and the “West Side Turn Verein.”

And finally, I came upon this little oddity via eBay. It’s an invitation sent to Hoerl at the Val. Blatz Brewing Co. in Milwaukee, Wisconsin.

The invitation was to attend a brewmaster’s convention of the United Brewer’s Association of the City of New York and the Surrounding Area, September 26-28, 1897. It doesn’t look like he mailed it back, but he may have been thinking about it, as he marked it for 2 train tickets to be reserved to get there.

Historic Beer Birthday: Henry Becker

April 19, 2025 By Jay Brooks

Today is the birthday of Henry Becker (April 19, 1851-April 20, 1906). He was born in Bavaria, and emigrated to the U.S. when he was 21, coming first to New Orleans, and two years later settling in Terre Haute, Indiana. At some point, he became involved with the Seventh Street Brewery, which had been founded in 1848 (although another source seems to dispute that believing they are unrelated and that Becker’s was founded independently in the 1870s, which actually makes some sense to me). Its name was changed to the Terre Haute Weiss Beer Brewery in 1898 (if related to Seventh Street), but after Becker’s death in 1906, his son took it over, renaming it the Henry J. Becker Brewery. Becker’s son then sold it two years later, in 1908. The buyer, Charles J. Graf, closed it for the good the same year.

Henry-Becker-obit-abr — Obituary of Becker from the American Brewers’ Review in 1906.

There’s very little information I could find on Becker or his brewery. It appears to have been very small, with capacity below 500 bbl, making it something of a proto-nano in its day. I could also not find any photos of Becker or the brewery and no breweriana whatsoever, aprt from the bottle below, which must be from between 1906-09. One unusual fact I did find is that they brewed a Berliner Weiss.

Historic Beer Birthday: Emil Schandein

April 16, 2025 By Jay Brooks

jacob-best
Today is the birthday of Emil Schandein (April 15, 1840-July 22, 1888). He was born in Bavaria, Germany, but emigrated to America when he was sixteen, in 1856. Arriving first in New York, he moved shortly thereafter to Philadelphia, and moved around quite a bit, until finally settling in Milwaukee, Wisconsin in 1866 where he joined the Philip Best & Co. brewery staff. That same year he married Best’s daughter Lisette, and her father sold the remaining half of the business to her husband, making Frederick Pabst president, and Schandein vice-president. Schandein was a director of the brewery from 1873-1888. When he passed away in 1888, Lisette was elected vice-president.

This is the Google translation of Emil’s German Wikipedia page:

Schandein was born in 1840 in Obermoschel . His parents were the royal tax and community beneficiary Joseph Wilhelm Schandein (1800-1862) and Louisa Schandein (b. Barth). His uncle was the historian Ludwig Schandein.
At the age of 16 he emigrated to the USA and settled in Philadelphia . After working in different cities, he moved to Watertown, Wisconsin, in 1863. There he married Elizabetha “Lisette” Best, a daughter of the breeder owner Phillip Best.
Together with his brother-in-law Frederick Pabst, he bought shares in his Philip Best Brewing Company and from 1873 until his death took the post of vice-president.
In addition to his work for the brewery, Schandein was one of the founders and first president of the German Society of Milwaukee. He was also director of the Northwestern Life Insurance Company, the Second Ward Savings Bank and President of the Milwaukee Brewers Association.
Emil Schandein died in 1888 during a stay in Germany. He is buried at the Forest Home Cemetery in Milwaukee.
Only after his death was in 1889, the Saddle Your Mansion, a villa in the German Renaissance style, on the 24th and Grand Avenue (now Wisconsin Avenue) in Milwaukee completed. The Milwaukee County Emergency Hospital was built in 1929 on the site of the building.
His widow, Lisette Schandein, assumed his post as vice president after his death until 1894. She died in 1905 during a stay in Germany.
Shandein bequeathed part of his estate to the Kaiserslauter Kreisrealschule and to the Pfälzisches Gewerbemuseum. The Schandeinstrasse in Kaiserslautern is named after him. The Schandeinstrasse in Speyer, however, is named after his uncle Ludwig.

This Phillip Best Brewing Co. stock certificate, from 1873, is signed by then-president Emil Schandein.

This is from the “National Cyclopaedia of American Biography, Vol. III,” published in 1891:

Historic Beer Birthday: August Krug

April 15, 2025 By Jay Brooks

schlitz-globe
Today is the birthday of August Krug (April 15, 1815-December 30, 1856). Krug was born in Miltenberg, Bavaria, Germany, but when he was 33, in 1848, emigrated to the U.S. and settle in central Wisconsin. He opened a restaurant and the following year, 1849, added a brewery, which was known then as the August Krug Brewery. When he died young, in 1856, his bookkeeper, Joseph Schlitz took over management on behalf of Krug’s widow, Anna Marie. In 1858, Schlitz married Krug’s widow and renamed the brewery after himself.

Here’s a biography of him from Find-a-Grave:

Brewer. His August Krug Brewery was the foundation that became the giant Joseph Schlitz Brewing Co. in Milwaukee, Wisconsin. Born Georg August Krug in Miltenberg, Bavaria, Germany, he came to the USA about 1848, established a restaurant in Kilbourntown (now central Milwaukee), Wisconsin and added a small brewery in 1849 which, limited by lack of refrigeration to brewing in cooler months, produced about 150 barrels the first year. In 1850, his father, Georg Krug, came to visit, surviving a shipwreck on the way. The father managed to save himself, Krug’s eight-year-old nephew August Uihlein and $800 in gold. The gold was used to expand the brewery and hire four people, including Joseph Schlitz as bookkeeper. Krug, who is credited with building Kilawukee’s first underground brewer’s vault tunneled into the hill to provide the consistent cool temperatures essential to brewing and storage, died seven years after his brewery produced its first barrel of beer. The bookkeeper, Schlitz, acquired both his brewery and then his widow after Krug died in 1856. The brewery’s market share increased steadily, and sales doubled when Schlitz entered the Chicago market immediately after the Chicago Fire in 1871. Schlitz was lost at sea in 1875, after which Krug’s four nephews began the Uihlein dynasty that was to run the company during its long history. In the 1960s, Schlitz was the second-largest brewer in the world; during the 1970s it was troubled by indictments for improper marketing, by insufficient advertising and by public resentment over a change in the brewing recipe; finally a 1981 strike lead to the closure of their Milwaukee plant although it was still the USA’s third-largest brewer when purchased by the Stroh Brewery Company of Detroit (now part of Pabst Brewing Co.) in 1982.

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The August Krug Brewery, c. 1850s.

This portion of the brewery’s history from Immigrant Entrepreneurship is entitled “Political Revolution, Emigration, and Establishing a Regional Player in Brewing: August Krug and Joseph Schlitz” and is the early section that includes Krug’s contributions:

At the beginning was the German revolution of 1848. Georg August Krug (born April 15, 1815 in Miltenberg, grand duchy of Hesse-Darmstadt; died: December 30, 1856 in Milwaukee, WI) was born the son of Georg Anton Krug (1785–1860) and Anna Marie Ludwig (1784–1864), who owned the brewery “Zum Weißen Löwen,” the predecessor of today’s Faust brewery, in Miltenberg. This was a small and contested town at the River Main, which belonged until 1803 to the Electorate of Mayence (Mainz), became part of the grand duchy of Baden in 1806, was transferred to the grand duchy of Hesse-Darmstadt in 1810, and finally became part of the Kingdom of Bavaria in 1816. Georg August Krug worked in the family business but also became a member of a group of revolutionists surrounding a local doctor and farmer, Jakob Nöthig, who later emigrated to the U.S. after he was accused of being a ringleader (Rädelsführerei) of a local band of political agitators and other offenses against the Bavarian authorities. Krug and his father were among the petitioners in Miltenberg on March 8, 1848 who demanded liberal reforms. On the following day Miltenberg was shaken by protests and turmoil, and Bavarian armed forces reestablished order. Facing official prosecution, the younger Krug became part of the first wave of politically-motivated emigration. He arrived in the United States in May 1848, where he used only his second name and where he was naturalized on December 15, 1854.
In Milwaukee, at that time a preferred destination for the 48ers, August Krug established, probably with his savings, a saloon and restaurant on 4th and Chestnut Streets. Far from Bavaria, he still managed to receive additional support from his family. First, his fiancée Anna Maria Wiesmann Hartig arrived from Miltenberg (Oct. 9, 1819–Jan. 20, 1887) and they eventually married—likely in 1849. She was the daughter of Michael Wiesmann and Christina Schlohr, both from Miltenberg. Her presence allowed an expansion of his business activities. While Anna Maria Krug managed the restaurant, August Krug started a small brewing business at a nearby building at 420 Chestnut Street in 1849. Second, his father Georg Anton Krug arrived in the United States on October 25, 1850, accompanied by his grandson, 8-year-old August Uihlein. Such visits were not without risk: the visitors travelled on the Helena Sloman, the first German steamship on the transatlantic route. It encountered distress at sea on November 28, 1850 and sunk. Nine people were killed, but the vast majority of the crew and the passengers, in total 175 persons, were rescued by the American ship Devonshire. Georg Anton Krug lost a Bavarian beer pump, which went down with the wreckage, but he rescued $800 in gold (or $23,000 in 2010 dollars). This capital was invested into the brewery of his son and used to hire three additional employees, including a bookkeeper named Joseph Schlitz.
August Krug became a respected citizen. In 1850, his real estate property was valued at $1,600 ($46,100 in 2010 dollars). His household consisted of five people: himself and his wife Anna Maria, two brewery workers (both from Bavaria), and a young 18-year-old women, probably a servant. Krug was apparently a respected voice in his neighborhood, as his name was invoked in a newspaper advertisement for a local fireproof tile maker. He could afford to visit Germany in 1855, where he was able to meet with his relatives again.
By the mid-1850s, Krug already saw himself as a competitor for preeminence with other German immigrant brewers in Milwaukee in particular the Best family and Miltenberg-born Valentin Blatz (1826–1894). However, he was injured in an accident late in 1856, when he tumbled down a hatchway, and passed away several days later. The value of the eleven lots of real estate he owned was estimated at $20,050 ($532,000 in 2010 dollars). There were a total of $15,296.76 in claims and demands against the estate, including $276.50 owed to bookkeeper Joseph Schlitz (in 2010 dollars, equivalent to roughly $406,000 and $7,330, respectively).

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Historic Beer Birthday: Johann Sedlmayr

April 9, 2025 By Jay Brooks

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Today is the birthday of Johann Sedlmayr (April 9, 1846-November 24, 1900). Johann was the grandson of Gabriel Sedlmayr and the third son of Gabriel Sedlmayr II. Johann’s father inherited the Spaten Brewery, along with his brother, when his father died, but Gabriel became sole owner after his brother Joseph left to start his own brewery, Franziskaner. Two of Johann’s older brothers died before their father, so when Gabriel II passed away, he and his younger brothers Carl and Anton inherited the family brewery.

The caption of this photo, from German Wikipedia, translates to “Delivery of the Spade brewery to the sons Johann, Carl and Anton Sedlmayr 1874,” although I can’t say which one is Johann. I don’t know much more about his time running the brewery. “From 1884 to 1890 he was a member of the German Reichstag for the electoral district of Oberbayern 1 Munich I and the Nationalliberal Party.”

SPATEN-Geschichte

Historic Beer Birthday: Mathias Meller

April 9, 2025 By Jay Brooks

Today is the birthday of Mathias Meller (April 9, 1827-April 1, 1900). He was born in Neuss, Germany, which is in the North Rhine-Westphalia area, and emigrated to the U.S. when he was 22, in 1849. He eventually settled in Galena, Illinois. In 1860 (or 1874, sources differ), he founded the Math. Meller Brewery (also called the Fulton Brewery), which would become the Casper Eulberg & Sons Brewery, and later, briefly, the Galena Brewing Co. after prohibition, before closing for good in 1936.

Here’s a short biography of Meller:

And this biography appears to be from a book on people from Jo Davis County

Curiously, their most popular beer was called Red Stripe, and had been made since the late 19th century. Apparently, when prohibition closed the brewery, they sold their recipe to British brewers who began production of the now-famous label in Jamaica.

Historic Beer Birthday: Henry Lembeck

April 8, 2025 By Jay Brooks

Today is the birthday of Henry B. Lembeck (April 8, 1826-July 26, 1904). He partner with John F. Betz (whose birthday is also today) to start The Lembeck and Betz Eagle Brewing Company in 1869, in Jersey City, New Jersey. It was originally known as the Henry Lembeck & John Betz Brewery, but changed its name to the Lembeck & Betz Eagle Brewing Co. in 1890. The brewery operated until prohibition in 1920. It was licensed in 1933 to begin brwong beer again, but never did so, effectively meaning it closed in 1920, or 1933, depending on how you want to look at it.

This is his biography from his Wikipedia page:

Born in Osterwick, Germany near Münster, he became a cabinet maker like his father and an apprentice at the age of 13. He was drafted into the army at the age of 20, but deserted during the German Revolution of 1848 and immigrated to the United States in 1849. Living in New York City, he worked first as a carpenter and then as a grocery clerk. In a few years, Lembeck set up his own successful grocery business. It was then that he met a successful brewer, John F. Betz, selling his beer in his store.
In 1869, Lembeck moved across the river and established a brewery with Betz in downtown Jersey City, New Jersey. The Lembeck and Betz Eagle Brewing Company would develop into one of the most successful breweries in the eastern United States producing a quarter of a million barrels of beer a year. As Lembeck grew financially successful, he also helped establish banks and real estate companies in Jersey City. Lembeck was the founder of the Greenville Banking and Trust Company and a director of the Third National Bank. He helped develop the township of Greenville (today it’s a section of Jersey City) through real estate development of undeveloped land. Lembeck discontinued home building over a dispute with the city regarding the quality of water supplied to the Greenville area. After his retirement his son Gustav took over running the brewery. The brewery closed during Prohibition in 1920 and later went out of business. He lived in Greenville with his wife Emma and children in a mansion on Columbia Place, which has since been renamed Lembeck Avenue.
Lembeck died in Jersey City and is buried in Bayview – New York Bay Cemetery in Jersey City. The Lembeck mansion was later donated by his widow to St. Anne’s Home for the Aged.

Here’s a short biography of Lembeck from Find-a-Grave:

Henry Lembeck was born near Münster, Germany. At the age of 20, he was drafted into the army, but deserted during the German Revolution of 1848 and immigrated to the United States in 1849. Living in New York City, he worked first as a carpenter and than as a grocery clerk. In a few years, Lembeck set up his own successful grocery business. It was then that he met a successful brewer, John F. Betz. In 1869, Lembeck moved across the river and established a brewery with Betz in downtown Jersey City. The Lembeck and Betz Eagle Brewing Company would develop into one of the most successful breweries in the eastern United States producing a quarter of a million barrels of beer a year. As Lembeck grew financially successful, he also helped establish banks and real estate companies in Jersey City. His son Gustav took over running the brewery. He lived in Greenville (now part of Jersey City) with his wife Emma and children in a mansion on Columbia Place, which has since been re-named Lembeck Avenue.

This is a second biography of Lembeck from Find-a-Grave:

Henry Lembeck is of German parentage, his father having resided in Osterwick, Munster, Germany, where he followed the trade of a cabinetmaker. He married Elizabeth Wenning, of the same town, and had children, Elizabeth, Catrina, Bernard (deceased), Henry and Joseph. Henry was born on the 8th of April, 1826, in Osterwick, where he remained until eighteen years of age. He received in youth a rudimentary education, and on the death of his father, when his son was fourteen years of age, became an apprentice to the cabinet-maker’s trade, serving three years in that capacity. For two and a half years he was employed as a journeyman, when, being drafted into the German army, he did duty as a soldier for two and a half years. His strong love of liberty, however, found expression in the revolutionary sentiments declared by him, which rendered his presence in his native land uncomfortable. He was therefore induced to emigrate to America, and on landing in New York at once resumed his trade, that of a cabinet-maker. Jersey City then became his place of residence,after which he became the agent for the sale of the ale made at the brewery of John F. Betz, of New York. This was continued until 1870, when, in connection with John Betz, he established the firm, of Lembeck & Betz,of which ale is the staple product. They speedily won an extended reputation for the excellence of their ale, and created a wide demand for it in New York City and the vicinity. He was for four years a member of the Board of Public Works of Jersey City, two years of which period he was its president. He is also a director of the E.B. Parsons Malting Company of Rochester, N.Y. He is in religion a Catholic, and identified with St. Paul’s Catholic Church of Greenville.

The Lembeck and Betz Eagle Brewing Company in 1910.

And this is a history of his brewery from its Wikipedia page:

The Lembeck and Betz Eagle Brewing Company was founded in 1869 by Henry B. Lembeck and John F. Betz in Jersey City, in Hudson County, New Jersey, United States. The brewery, bounded by 9th, 10th, Grove, and Henderson streets in downtown Jersey City, developed into one of the most famous, best-equipped, and financially successful breweries on the East Coast of the United States. In 1889, Lembeck started producing lager beer in addition to the traditional pale ale they had been brewing. The brewery grew through the later part of the 19th century, eventually occupying seventeen city lots. The company was incorporated in May 1890. Since 1869, the brewery grew to become the fourth-largest brewery in New Jersey.
Lembeck died in 1904 and his sons Gustav and Otto took over running the brewery. The brewery closed during Prohibition. The facility was later sold and converted into a refrigeration plant. In 1984, the area was designated the Lembeck and Betz Eagle Brewing Company District on the National Register of Historic Places. The brewery buildings were demolished in 1997.

This history of the brewery is from Jersey City, Past and Present:

Business partners Henry Lembeck and John F. Betz founded one of the most famous, best-equipped, and financially successful breweries on the East Coast of the United States. By 1889, it manufactured fifty thousand barrels of ale and port and 250,000 barrels of beer per year in a state of the art facility valued at a million dollars and worth three million dollars in total assets.
Henry Lembeck was born at Osterwick, Mu[e]nster, Germany, on April 8, 1826. He adopted his father’s trade of cabinet making starting as an apprentice at age thirteen. He served four years as a journeyman and expected to complete his training in Paris, France, when he was drafted into the German army in 1846, a year prior to the revolution. A genealogical investigation by Lembeck’s descendants has documented that while serving in the military, Lembeck, dressed in civilian attire, frequently attended and participated at rallies of the insurgents. After a furlough granted in March 1849, he did not return to his regiment and seems to have immigrated to the United States. An investigation in 1850 was conducted and he was “declared a deserter.”
After working as a carpenter for the Herring Safe Company in New York City, Lembeck became the clerk to a grocer; and three years later he bought his own business that developed from a grocery store to a market-gardening firm. While his business flourished, Lembeck also became a sales agent for the brewery of John F. Betz of New York. In 1869, Lembeck moved to Jersey City and established with Betz a brewery to manufacture ale and porter on Ninth Street. The Betz family had already established a reputation as brewers both in the United States and Germany.

The brewery in 1870.
With Lembeck’s newly acquired business savvy and Betz’s background in the production of ale and porter, the partnership was established on sound footing. The Jersey City brewing facility and operation expanded. Lembeck astutely noted the diminishing taste for ale in the United States, and in 1889 added the production of the more popular beverage of lager beer to the business. Lembeck became president of the company and incorporated the brewery into a cooperative stock company in May 1890. Betz was the vice president of the company.
A biography of Lembeck states, “[he] had the complete management of the business, assumed full responsibility of its direction, and consequently must receive the credit for its success and growth” (“Biography of Henry B. Lembeck,” 2). The brewery’s physical plant begun on Ninth Street was enlarged to accommodate the required refrigeration and storage of beer and eventually occupied seventeen city lots. A malt house, H.F. Lembeck & Company at Watkins, New York, at the head of Seneca Lake, complemented the brewing firm.
Along with his business success, Lembeck took a strong interest in the Jersey City, his permanent residence. He was one of the founders the Greenville Banking and Trust Company, became vice president of the Third National Bank of Jersey City, and served with other corporations such as the Hudson Real Estate Company of which he was a director. In 1898 Lembeck built the Hudson Building at 13-15 Ocean Avenue. The stone Romanesque Revival structure at the corner of Lembeck and Ocean Avenues consecutively housed the Hudson Real Estate Company and the Greenville Bank and Trust Company with which he was associated. After a renovation in 1970, the Hudson Building became a 22-unit apartment.
Lembeck owned large tracks of land in Greenville and helped with its development. He donated property for the extension of Columbia Park (today Bartholdi Avenue). His earlier carpentry training prompted him to build a reported 32 to 43 houses in Jersey City prior to 1895 and to participate in their construction as both architect and supervising contractor. Lembeck discontinued home building over a dispute with the city regarding the quality of water supplied to the Greenville area and complained of the loss of tenants willing to rent his properties.
Lembeck lived in the home that he designed at 46 Columbia Place (today Lembeck Avenue) and Old Bergen Road. The modest-looking red brick structure has a decorative cornice painted gray with dentil molding and corner brackets. The center section of the house features a recessed gray wood and glass door reached from the concrete riser and has an open pediment supported by brackets over a double window with semicircular transom; the adjoining sections of building are topped by pyramids over the roofline. The Lembeck mansion was later donated by his widow to St. Anne’s Home for the Aged at 198 Old Bergen Road and serves as the administrative building; St. Ann’s became part of the York Street Project, run by the Sisters of St. Joseph of Peace, in 1987.
Lembeck died at his residence on July 25, 1904; he was president of Lembeck and Betz at the time of his death. He is buried in the family plot in the Bayview-New York Bay Cemetery.

The tagline in this ad is great: “The beer that made Milwaukee jealous.”

Historic Beer Birthday: Edward W. Voigt

April 5, 2025 By Jay Brooks

voight
Today is the birthday of Edward W. Voigt (April 5, 1844-May 14, 1920). His father was a brewer who founded a brewery, and also trained his son, and sent him to brewing school. He worke din other breweries and in completely different businesses, but eventually worked with his father and ran the family brewery, the Voigt Brewery, in Detroit, Michigan.

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Here’s a thorough biography by Burton (though I confess I don’t know who Burton might be):

EDWARD W. VOIGT was an outstanding figure in connection with the development of Detroit, where for more than fifty-five years he was identified with the city’s business interests. Mr. Voigt was born in Daebeln, Saxony, Germany, April 5, 1844, a son of Carl William and Pauline (Beck) Voigt, the latter of whom died in Germany. The father married again in that country and with his wife and only son, Edward W., sailed from Hamburg for Liverpool, England, the latter part of May, 1854. At the latter port they embarked on the ship Malabar and reached New York on the 1st of August. An epidemic of cholera was then raging in New York and, moreover, the father was not in robust health as a result of conditions which he had experienced during the ocean voyage. It seemed better that they leave New York at once, which they did, and went to College Paint, Long Island. When the father had sufficiently recovered to travel they went west, stopping in Toledo, Chicago and Milwaukee, but remained in those cities only a short time, after which they journeyed an to Madison, Wisconsin. In the latter city Carl William Voigt established a small ale brewery, which was converted into a lager beer brewery in 1857, and this business he conducted until 1863, when he removed to Milwaukee, where he soon afterward purchased the schooner Columbian that plied the lakes between Chicago and Buffalo in the grain trade. In 1864 Carl William Voigt removed to Detroit, retaining his vessel interest until December, 1865, when he disposed of same. It was really his intention at this time to return to Germany, but rumors of the possibility of war between that country and France caused him to defer the trip. In 1866 he established a brewery in Detroit and continued to conduct this until 1871, when he leased the plant to his son, Edward W., and returned to Germany, where he engaged in the milling business until his death in that country in 1889. Edward W. Voigt was about ten years of age when his parents brought him to America. His first schooling was received in his native land and after coming to this country he attended the public schools of Madison, Wisconsin, also a business college and for one term was a student at the University of Wisconsin. He had from boyhood worked in his father’s brewery at different periods and early in life had acquired a practical knowledge of the business. In those days it was impossible to brew lager beer during the summer months owing to the lack of familiarity with the theory of refrigeration, so that during those periods of inactivity Edward W. Voigt was able to attend classes. When the weather became cooler, so that the manufacture of beer could be resumed, he again took his place as a brewer in his father’s plant.
After his father disposed of the brewery at Madison in the fall of 1863, Edward W. Voigt concluded he would go to California and try his fortune in that new country. He went by the Isthmus of Panama but on reaching San Francisco found that work as a brewer was difficult to secure. He could not afford to remain idle indefinitely, so shipped before the mast on the barkentine Monitor, plying between San Francisco and north Pacific coast cities. Wages were law and the work not the most desirable. In writing home to his Vol. II-3 parents he had mentioned the character of his employment and his father replied that if Edward W. Voigt wanted to be a sailor he should come back home, as the father had bought the schooner Columbian. Edward W. Voigt returned east, again by the Isthmus route, and took the position of second mate on his father’s schooner. This was during the latter part of 1864. During the winter of 1864-65 Edward W. Voigt studied navigation in Boston, thus equipping himself to command his father’s schooner, and during the season of 1865 he was captain of the vessel, which was sold in December, 1865.
The following year Edward W. Voigt entered the employ of his father in the brewery which the latter had established in Detroit and continued in that capacity until 1871. At this time his father decided to return to Germany, so that the brewery equipment was disposed of to the son, who rented the plant for a term of four years, later renewing the lease for five more years. This was a downright business transaction and the fact that the father and only child were the principals made no difference whatever in the terms of the deal. The son had practically no capital at all and the father was secured by chattel mortgage on the stock and equipment. This was Edward W. Voigt’s beginning in business for himself and at a time when competition was keen, as there were no less than thirty plants in the ale and lager beer line in Detroit, but he was young, energetic and a hustler. Under his management the business began to grow from the very start and before long he was on the rapid road to success, so that in 1882 he purchased outright the entire interest of his father. The high class product that he turned out soon became one of the most popular in the city and the capacity of his brewery grew from three thousand barrels annually to more than forty-three thousand barrels, which was then a larger production than that of any brewery in the state. Mr. Voigt continued the business as sole owner and under his personal management until 1889, when he sold out to an English syndicate, retaining, however, a substantial interest in the new organization. In 1895 he bought back the business and organized the Voigt Brewery Company, of which he became president, and remained as such until the business was closed out on May 1, 1918, as a result of prohibition. Subsequently the plant passed into the hands of the Voigt Beverage Company, which now owns the plant.
While Mr. Voigt was a most successful brewery operator and one of the most prominent men in that industry in Detroit, his activities in other lines were big and valuable factors in the city’s growth. As his business became profitable and his means began to accumulate, he invested in numerous projects that not only brought personal gain but great public benefit as well. He was one of the founders of the Edison Illuminating Company of Detroit in 1886, in which undertaking he was associated with James Scripps, George Peck, Simon J. Murphy and several others. This company had a capital of one hundred and fifty thousand dollars and for fifteen years Mr. Voigt was its vice president. It proved a profitable project from its inception and led to Mr. Voigt’s further connection with various public utilities. He helped in establishing branches of the Edison Illuminating Company at Grand Rapids, Jackson, Sault Ste. Marie and Petoskey, Michigan. Mr. Voigt was formerly the owner of a tract of about one hundred and fifty acres of land on Woodward avenue four miles from the city’s center that he operated as a farm for a number of years. Then as the city began to expand he developed the property into the Voigt Park subdivision, which was laid out in the ’90s. In connection with that project he donated the present Voigt Park to the city. He laid out Boston and Chicago boulevards, as well as Atkinson, Edison, Longfellow and Calvert avenues and Glynn Court, comprising some of the best residential property in the city. Years ago Mr. Voigt purchased what was then known as Moores Bay, a tract of land of about fourteen acres at the foot of Twenty-fourth street, which was covered by six feet of water. This was filled in to the harbor line after nearly forty years of effort and was transformed into a valuable property. In 1919 the same was condemned by the city for dockage purposes. He was an extensive owner of central property and his city realty included his residence on Second boulevard and Cass Park, which was completed in 1886 and was his home until his death. This fine old mansion was built in the days when every detail of material and construction was most carefully considered and everywhere gives evidence of the thorough manner in which such work was done. Mr. Voigt was also one of the founders of the Port Huron Sulphite & Paper Company, which was organized in 1888 and of which he was the president until his death. In 1898-1900 he built the North Western Electric Railway out Grand River road to Northville, Orchard Lake and Pontiac, which is a great feeder now to Detroit and is controlled by the Detroit United Railway. He was likewise the president of the bridge company that built the large bridge between Grosse Ile and Wyandotte in 1912. This bridge connected his large tract of valuable land with the mainland. He was also the president of the Miles Theatre Company. He readily recognized and utilized business opportunities and as the years passed by developed his interests to extensive proportions.
In April, 1871, Mr. Voigt was married to Miss Bertha Dramburg, of Detroit, and they became the parents of four children: Augusta L. and Pauline M., both living at home; Anna Elsa, who is now Mrs. Otto Reinvaldt, of Detroit, and has three daughters; and one son, William F., who married Miss Caroline Halloran, of Detroit, by whom he has a son, Edward W. (II), and two daughters. William F. Voigt, who is the second of the family, and Otto Reinvaldt, his son in-law, were far a number of years associated with the father in business, largely looking after the Voigt interests. Mrs. Bertha (Dramburg) Voigt died in 1890 and for his second wife Mr. Voigt married in 1892 Miss Marion Randall, of Detroit, who passed away in December, 1911. There were no children by this marriage.
Years ago Henry Ford was in the employ of Mr. Voigt for a period of nine years as chief engineer of the Edison Illuminating Company. After prohibition went into effect the Voigt Brewery Company ceased to operate, but the outside interests of Mr. Voigt were extensive and important and made full claim upon his time and energy. In early manhood Mr. Voigt was a democrat, but the party’s stand upon the subject of free trade made him change his allegiance to the republican party, of which he became a warm supporter. He belonged to the Harmonie Society, to the Elks lodge and to the New Grosse Ile Golf Club. Mr. Voigt was one of the original founders of the Detroit Museum of Art. His success came from his own efforts and for many years he was included among Detroit’s strong, substantial business men. He was an unusually well preserved man for one of his years and took a keen interest in everything that pertained to the civic welfare and advancement of Detroit. His contributions to the development of the city were of a most substantial character, making him one of the foremost business men of Michigan’s metropolis. His death occurred May 14, 1920.

Telling the Stories of Detroit Parks also tells Voigt’s story:

As a landowner, he turned his 150 acre farm off Woodward into Voigt Park Subdivision in the 1890’s. We can thank him for Boston Boulevard, Chicago Boulevard as well as several of the surrounding streets west of Woodward.
Raised in Germany, he traveled to America with his folks Carl William and Pauline in 1854 on the trans-Atlantic ship, the Malabar. The trio crisscrossed the Midwest settling in Madison, Wisconsin where his father started the Capitol Steam Brewery. Edward began his education and attended the University of Wisconsin. He achieved the status of Brew Master at age 17. In 1864, the family brewery was sold to Carl Hausmann, a local WI ale competitor. William Voigt moved to Detroit to start a new brewery; his son Edward went on an adventure to California. The Detroit Voigt Brewery was built on Grand River at High Street [today this is around Grand River and I-75 area). Eventually, its 150 ft. chimney would grace the Detroit skyline.
Edward did an apprenticeship as a sailor and became captain of his father’s schooner – the Columbian; a short-lived adventure running the Great Lakes. Father and son would reunite in Detroit in 1871. Nothing was handed to Edward. He rented the Detroit brewery from his father who moved back to Europe. His energy and work ethic resulted in the ability to purchase the entire brewery operation from Carl in 1882. In 1893, his Rheingold beer earned 4 medals in the Chicago World’s Fair.
In 1889, British investors took great interest in purchasing or leasing American brewing facilities. Brewers such as the Stroh family and Anheuser Busch were vocally opposed to this practice. Edward Voigt negotiated the lease of his brewery for the period of 1890-1897. At the end of the contract, he received his business back but without a clean title. He enacted foreclosure proceedings to clear the title and stood in front of the old Detroit city hall to rebid on his business at auction. His creative business practices increased his fortune. He amassed extensive land holdings and was a principal founder of the Edison Illuminating Company which employed Henry Ford.
Around 1902, Voigt donated a rectangular parcel of land at 2nd and 3rd Avenues, Longfellow and Edison Avenues to the city on the condition it would be converted to a park and named for him.
Edward Voigt died at home on May 14, 1920 of a stroke. In 1922, the Voigt estate sold the brewery to a demolition firm who pulled down the chimney with a chain and a truck. The tumbling brick marked the end of Voigt reign in Detroit and the beginning of prohibition.

He was also very involved in the Grosse Ile Toll Bridge. There’s quite a bit more at Find a Grave, not for him, but for his first wife, Bertha Dramburg Voigt, who believe it or not was the family maid.

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