Thursday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Western Barbecue,” by artist Fletcher Martin.
Wednesday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Sailing in California Waters,” by artist Julien Binford, who did at least one additional ad in this series.
Tuesday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Ski Trail,” by artist Marianne Appel.
Here’s another fascinating artifact of the 1940s, by a little-known artist, Frank Soltesz. “How a Brewery Operates” was one of around 29 cutaway illustrations he did for a client, Armstrong’s Industrial Insulations (specifically their Armstrong Cork division). The ads were produced between 1947 and 1951, and ran in the Saturday Evening Post, each one designed to show how Armstrong’s products were used in a wide variety of scenarios. Apparently you could even send away for a 21″ by 22″ print, which was, as the ad says, “suitable for framing.” “How a Brewery Operates” ran in the Post on July 3, 1948. It can viewed full size here. You can also see many more of his cutaways at Full Table or Past Print.
Monday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Quail Hunt,” by artist Julien Binford.
Here’s another interesting historical artifact on beer and good health. This is from the Tennessee State Fair Official Souvenir Program and Guide, from 1907, advertising a talk by a German professor, Dr. P. Bauer, “demonstrating the effect of beer on the health.” It looks like his appearance was sponsored by the William Gerst Brewing Co. of Nashville, Tennessee. One insight he could be expected to give: “Solid foods often remain in the stomach a long time and retard digestion. Liquid foods, like GERST Beer, are an aid to digestion.” Oh, and there’s this subtitle. “People Who Drink Plenty of Beer Are Always Strong and Healthy.” The ad then ends with this branded tagline: “There is Good Health in every bottle of Gerst Beer.”
Sunday’s ad is for Michelob, from around 2000 (which is a guess, I can’t quite make out the year on the ad). Having just spent a few days in Denver judging at the Great American Beer Festival, this one’s a hoot. “What Beer Judges Drink Between Competitions.” Then at the bottom of the ad, there’s this. “If judging beer were your job, how would you spend your day off?” To which the answer is. “Enjoying the remarkably smooth taste of Michelob.” I confess that’s not what I was drinking after a long day of judging. You?
Saturday’s ad is another one from the United States Brewers Foundation, this one from 1941. As far as I know this one’s not from a specific series. The point of the ad is that for one book not worth reading you wouldn’t tear down an entire library, and likewise you wouldn’t condemn the entire beer industry for a few bad retailers. Of course, that’s exactly what prohibitionists due, extrapolating any behavior as not reflecting on the bad actor, but on the industry as a whole.
Friday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.
Q
How does the Brewing Industry compare to other industries as a taxpayer?
A
It ranks fourth in excise taxes alone, which amounts to almost $700,000,000 annually.
And as the ad points out, that’s in addition to “the many millions in property, income and corporation taxes paid” by breweries, not to mention state excise taxes.
Thursday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.
Q
How much does the Brewing Industry pay in state excise taxes?
A
Last year, state excise taxes on beer amounted to over $193 million.
And that’s in addition to the over $700 million in federal excise taxes, plus all of the other business taxes that every business pays.
