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Jane Austen, Brewer

January 24, 2014 By Jay Brooks

jane-austen
I suspect I’m not the only man in the world whose wife loves Jane Austen. And I further would not be surprised to learn that I’m not alone in not feeling quite the same level of joy at every new film or television adaptation of one of her works. (Is that enough “nots” in one sentence?) Oh, I’ve enjoyed a few of the costume dramas, I confess. I thought “Clueless” was quite enjoyable. So I don’t want you to think I’m an irredeemable boor. I’ve suffered through — ahem, I mean seen — most of them, and it’s not been as horrible as, say, “Dallas” or “Knot’s Landing” or any of a number of similar dreck.

But my interest in Jane Austen just shot up 99%, thanks to an article posted by BBC Magazine yesterday, Beer: The Women Taking Over the World of Brewing. It’s a great article all on it’s own, one of the few to treat the subject of women in beer with a decent amount of respect, for a change. But what caught my attention was a sidebar about Jane Austen by alcohol historian Jane Peyton.

It is a truth that should be universally acknowledged — Jane Austen not only drank beer but brewed it too.

As a teenager she would have learned how to make beer by helping her mother in the Hampshire vicarage where she grew up.

Brewing was part of household duties and even the women of genteel 18th Century families such as the Austens would know how to do it, even if the chores were sometimes delegated to domestic staff.

In a letter to her sister Cassandra, Jane wrote “and I that have the great cask, for we are brewing spruce beer again….”

As in most houses small beer (low alcohol) was served at the Austen dining table as a safe source of drinking water for all members of the family — children too — so Jane would certainly have tasted the results of her labour.

jane-austen-glass
It certainly makes sense, though I’d never really stopped to think about it before. Austen apparently mentioned her brewing efforts in letters to her sister Cassandra. In one of them she mentions small beer while in two others she talks about her spruce beer.

Austen also mentions spruce beer in her 1815 novel, “Emma.”

“But one morning — I forget exactly the day — but perhaps it was the Tuesday or Wednesday before that evening, he wanted to make a memorandum in his pocket-book: it was about spruce-beer. Mr. Knightley had been telling him something about brewing spruce-beer, and he wanted to put it down….”

And according to “Cooking with Jane Austen,” when the Austen family lived at Stoneleigh, her mother wrote about the “mansions ‘strong beer’ and ‘small beer’ cellars.” And Mrs. Austen also “brewed beer at Steventon in the last years of the eighteenth century and at Chawton cottage many years later.”

It almost makes me want to read her again … nah. Still, she’s now a bit more interesting.

Ozias-Humphrey-jane-austen

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: England, History, Literature, Writing

Beer In Ads #1080: The Sad Clown

January 23, 2014 By Jay Brooks


Thursday’s ad is for Schlitz, from 1967. I can’t be the only one who finds clowns creepy, and in fact I had a roommate in the late 1980s who was completely terrified of them. So I have to wonder about the logic of using them to sell beer. I guess some people actually like them, don’t they? But I especially like this confusing statement. “The beer that takes 1,174 careful steps.” I can’t wait to see their brewing manual. It must be a phone book. How on earth could they have that many specific procedures?

Schlitz-1967

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #1079: The Winner Buys The Budweiser

January 22, 2014 By Jay Brooks


Wednesday’s ad is also for Budweiser, this one from 1967. I understand the logic to their game of checkers, but the way I see it, everybody loses.

Bud-1967-checkers

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1078: When Buffaloes Stopped The Iron Horse

January 21, 2014 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1944. Showing an old railroad scene and the tagline. “When Buffaloes Stopped the Iron Horse … Travelers Were Patient.” In the upper righthand corner, there’s also a box that says. “Travel Only When Necessary,” because of restrictions on vacations to save resources for the war effort. But read the copy and it’s almost funny to hear them equate not complaining and being patient with being “a good soldier.”

Bud-1944-train

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Film #21: Prohibition: The Forgotten Crusade

January 21, 2014 By Jay Brooks

brookston-film
Today’s beer video is a short film about prohibition and its effects. Entitled Prohibition: The Forgotten Crusade, it was created by Jared K. Productions. They originally uploaded it in 2007 but because it uses old footage, it looks much older than that, so when it was actually produced I can’t say.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, Film, History, Prohibition, Video

Beer In Ads #1077: Recipe For “The Grumps”

January 20, 2014 By Jay Brooks


Monday’s ad is another one for United States Brewers Foundation, from 1943. It’s another one of the “morale is a lot of little things” series, in support of the troops during World War II. This one tells an odd tale. A husband with “the glooms” is cured when his wife lets him listen to his favorite program on the radio, a quiz show. Why did people sit in front of their radios to listen to them, when you can hear perfectly well from any spot in a room? Anyway, the ads with this gem. “A refreshing glass of beer or ale — a moment of relaxation … in trying times like these they too help to keep morale up.”

USBF-1943-morale-grumps

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1076: Sure Could Go For One Of Mom’s Bean Suppers

January 19, 2014 By Jay Brooks


Saturday’s ad is for United States Brewers Foundation, from 1944. It was part of their “morale is a lot of little things” series, that was in support of the troops. I love the last part of the copy. “A glass of beer or ale — not of crucial importance, surely … yet it is little things like this that help mean home to all of us, that do so much to build morale — ours and his.”

USBF-1944-morale

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1075: Cactus Cowboys

January 18, 2014 By Jay Brooks


Saturday’s ad is for Schlitz, from 1948. It’s one Schlitz’s three-panel ads that all used the same text about being curious, tasting the beer, and then understanding. It’s the Schlitz version of Kübler-Ross stages, not of death, but of beer tasting. All the people in the ad are dressed like cowboys, but they don’t look real, to me at least. With the adobe house in the background, they look like they’re in Arizona or New Mexico, among the cactuses, but dressed up like cowboys.

Schlitz-1948-Cowboy

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer Film #18: The World In A Glass

January 18, 2014 By Jay Brooks

brookston-film
Today’s beer video originally aired on the History Channel, and appears to be part of a series, although I confess I don’t remember it at all. This episode of World in a Glass tackles beer. I’m not sure when it was produced, but it was long enough ago that Don Barkley was still working for Mendocino Brewing. It’s in English, although it’s subtitled throughout in, what is that: Greek? Enjoy.

Filed Under: Related Pleasures Tagged With: Documentary, Film, History, Television, Video

Beer In Ads #1074: Pinch-Hitting For Norway

January 17, 2014 By Jay Brooks


Friday’s ad is for Budweiser, from 1942. The wartime ad is a curious one. It’s all about Vitamin D and other industries that Anheuser-Busch is involved with. As far as I can tell, the title of the ad, “Pinch-Hitting For Norway,” refers to A-B producing the vitamin from yeast, apparently important because it’s impossible to get the fish oil it’s usually made from due to World War 2. I also love the Viking imagery juxtaposed with the kids and their toy boat.

bud-life-11-30-1942

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Norway

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