Wednesday’s ad is a Budweiser ad from 1958. The text “Fancy That!” at the top of the ad seems to be trying to equate the beer as being as “fancy” as the woman holding the lacy fan. I’ve called Bud a lot of things, but fancy was never one of them.
Beer In Ads #286: Brighten Your Holidays With Full Flavor
Tuesday’s ad is for Carling Black Label from 1972 featuring a curio box of Carling beer and related paraphenalia. The slogan is “Brighten Your Holidays With Full Flavor,” though it doesn’t look particularly festive to me. I do love the expression on the blonde’s face in the portrait in the upper right box.
Beer In Ads #285: Set Up The Fun With Light Refreshment
Monday’s ad from the 1950s for Schlitz. It’s a bowling ad with a pun. “Set Up the Fun with Light Refreshment.” It cracks me up that he can’t put down the bowling ball long enough to drink his own beer, he needs help.
Guinness Ad #50: Spitfire
Our 50th Guinness poster by John Gilroy was most likely from World War 2, and shows a Spitfire airplane “eying” and speeding toward a bottle of Guinness as a mechanic on the ground races to grab his beer first. It’s slogan is the familiar “My Goodness, My Guinness.”
Beer In Ads #284: A Bud Can Sandwich
Friday’s ad is a 1969 Budweiser ad showing a can of their beer in between a hero sandwich, with the slogan “The Great American Hero for the Great American Hero.” I’m not sure I’d want to bite into that sandwich, I’d be afraid I’d lose a tooth. Or it might taste metallic.
Beer In Ads #283: Just Time For A Goebel Bantam
Thursday’s ad is yet another one for Detroit’s Goebel beer, from 1948. I figure I may as well keep the inadvertent theme going. I miss the small bottle, which they call a “bantam.” Except for a few extreme beers, you rarely see them anymore. Even Anchor had to abandon that small bottle they used to use for Old Foghorn. I’m told the bottle just became too expensive. But back to the ad. No time to drink 12 ounces? Surely you can drink a 7 ounce bantam weight beer and still make the train.
Beer In Ads #282: Goebel, America’s Flavor Champ
Wednesday’s ad is another one for Detroit’s Goebel beer, from 1953, and the last of the overtly winter ads I have. I can’t tell you how many times I’ve been driving up to the house in my sleigh just hoping someone would be holding a tray at the window with a freshly-poured beer. It’s good to have dream.
Beer In Ads #281: Goebel’s Midsummer Day’s Dream
Tuesday’s ad for Detroit’s Goebel beer is presumably meant for the summer, despite showing a winter scene. The “Midsummer Day’s Dream” slogan is the dream apparently brought about drinking a cold brew. Drink Goebels and you’ll be transported to a winter wonderland. Better bring a coat.
Beer In Ads #280: Miss Rheingold’s Snowball Fight
Monday’s ad for is Rheingold beer from 1949, featuring Miss Rheingold for that year, Pat McElroy. With a broad smile on her face she’s threatening us with a snowball, and with at least one in reserve by her left hand. I’m not sure if her little dog, too, is part of her strategy, but I’m not picking a fight with Pat.
Guinness Ad #49: 10 To 1 It’s Guinness Time
Our 49th Guinness poster by John Gilroy depicts a clock with a face at 12:50, or “10 to 1,” as in the tagline “Ten to one It’s Guinness Time.” It was vaguely 11 and it’s now 2011. I can’t help it, that’s just the way my addled mind work.
And here’s another version as a tin sign.
