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Jay R. Brooks on Beer

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Anchor Christmas Ale 1978

November 17, 2016 By Jay Brooks

xmas-christmas-ale
It’s day four of my marathon run to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1978 was the fourth year that Anchor made their Christmas Ale, and it was similar to the three previous year’s beers, a variation based on Liberty Ale, with no spices added. This fourth label was “[i]nspired by an evergreen in the Sierra Nevadas.”

Anchor-Xmas-1978

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Anchor Christmas Ale 1977

November 16, 2016 By Jay Brooks

xmas-christmas-ale
It’s day three of my mad dash to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1977 was the third year that Anchor made their Christmas Ale, and it was similar to the two previous year’s beer, a variation based on Liberty Ale, with no spices added. This third label featured a “Douglas Fir,” or “Pseudotsuga menziesii.”

Anchor-Xmas-1977

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Anchor Christmas Ale 1976

November 15, 2016 By Jay Brooks

xmas-christmas-ale
It’s day two of my march to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

Although that’s not entirely true for 1976. Anchor’s historian, Dave Burkhart, explained that for this year the label was done by a different artist, Richard Elmore. “Fritz’s original idea was to use a different designer each year to design the new label but, although he has a great longtime working relationship with Richard to this day and the 1976 label turned out beautifully, he saw the wisdom and ease of just changing the tree and recipe each year and continued with one designer — Jim Stitt — from 1977 on.” A few years ago, Burkhart asked Stitt to draw another Giant Sequoia for a label so in that way, now it is possible for Jim to say, even though he could never say he designed all the Christmas labels, that he’d drawn all of the trees.

1976 was the second year that Anchor made their Christmas Ale, and it was similar to the previous year’s beer, which itself had been based on Liberty Ale, with no spices added. This second label featured a “Giant Sequoia,” or “Sequoiadendron giganteum.”

Anchor-Xmas-1976

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Anchor Christmas Ale 1975

November 14, 2016 By Jay Brooks

xmas-christmas-ale
With 41 days until Christmas, 42 including today, I thought it would be fun to work through all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

Jim-Stitt-and-Fritz-Maytag-1979-250
Jim Stitt and Fritz Maytag in 1979.

1975 was the first year that Anchor made their Christmas Ale, and it was apparently based on another beer they’d released earlier the same year, Liberty Ale, with no spices added. This first label featured a very simple silhouette of a Christmas tree.

Anchor-Xmas-1975

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2080: Scarecrow Beer Drinker

October 31, 2016 By Jay Brooks


Monday’s ad is for Schlitz, from the 1950s. In this ad, a man dressed as the Scarecrow for Halloween appears to be ignoring all of the other guests at the party in favor of concentrating on the beer. I think he’s trying to go home with the beer tonight.

vintage-halloween-ad-schlitz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Ads #2079: This Is My Favorite Haunt!

October 30, 2016 By Jay Brooks


Sunday’s ad is for Schlitz, from 1952. In this ad, two ghosts are checking out their favorite haunts. Which, of course, is a bar. How could anyone’s favorite haunt not be a bar? Happy almost Halloween.

Schlitz-1952-ghosts

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Ads #2078: The Pumpkin Centerpiece

October 29, 2016 By Jay Brooks


Saturday’s ad is for Schlitz, from 1953. In this ad, dinner is being served, and it’s obvious what time of the year it is given the harvest centerpiece on the table that includes a jack-o-lantern pumpkin. But what I love is that somewhat scary expression on the woman’s face delivering a tray of beer bottles to the table. Maybe I”m reading too much into it, but her face seems to be saying “look, I’ve been cooking all day long, maybe you could at least get off your ass and serve the beer, dear.”

Schlitz-1953-pumpkin

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Ads #1978: Friends Over On The Fourth

July 20, 2016 By Jay Brooks


Wednesday’s ad is entitled Friends Over on the Fourth, and the illustration was done in 1955 by John Gannam. It’s #109 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group sits in a back yard on the 4th of July watching the fireworks. And, of course, beer was being served, even during the fireworks themselves.

109. Friends Over on the Fourth by John Gannam, 1955

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History, Holidays

Beer In Ads #1971: Getting Ready For Christmas

July 13, 2016 By Jay Brooks


Wednesday’s ad is entitled Getting Ready for Christmas, and the illustration was done in 1954 by Haddon Sundblom. It’s #102 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family is wrapping their presents, Getting Ready for Christmas. Pop is opening their received Christmas cards, while sonny boy is serving beer to everyone. Mom and daughter are wrapping the presents. Hopefully, they’ll get some beer, too.

102. Getting Ready for Christmas by Haddon Sundblom, 1954

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1932: Grandmother Hangs The Mistletoe

June 4, 2016 By Jay Brooks


Saturday’s ad is entitled Grandmother Hangs the Mistletoe, and the illustration was done in 1951 by Douglass Crockwell. It’s #63 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the family stands around, beer in hand, and watches as grandmother stands precariously on a chair hanging the mistletoe. They’re all smiling, though grandad appears to be clapping, though I’m not sure if that’s because he’s amazed she was able successfully hang it, or if he’s just glad he doesn’t have to get up on that chair.

063. Grandmother Hangs the Mistletoe by Douglass Crockwell, 1951

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Christmas, History, Holidays

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