Beer In Ads #5102: Bock Beer — The Nutritious Tonic For The Sick, Infirm, The Convalescent And Feeble

October 15, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for the New South Brewery Bock Beer, which was published on October 15, 1914. This one was for the New South Brewery & Ice. Co. of Middlesboro, Kentucky, which was originally founded in 1891, though the ad specifically mentioned their Atlanta Branch on Decatur Street. This ad ran in The Atlanta Journal, from Atlanta, Georgia.

Historic Beer Birthday: John H. Meyer

September 15, 2025 By Jay Brooks

Today is the birthday of John H. Meyer (September 15, 1818-1890 or after). Meyer was born in Oldenburg, Germany, but moved to Covington, Kentucky when he was 19. Julius Deglow founded what would become the Bavarian Brewing Co. in 1866. In 1879, John H. Meyer briefly bought a controlling interest in the brewery and for a time it was called the John Meyer Brewery. There’s not much more information I could find out about John H. Meyer, just one group photo and I was unable even to confirm when he died.

John H. Meyer is man on the far right in the front row.

The Wikipedia page for the Bavarian Brewing Co. mentions Meyer, but he’s not even considered one of the most important people in the history of the brewery, which was open for 100 years.

After the brewery was established as DeGlow & Co., new ownership interests within just a couple of years resulted in several change to its name beginning in 1868, including DeGlow, Best & Renner. However, in 1873, it was established as the Bavarian Brewery Co. Over the next several years the brewery operated under this name, but ownership interests varied. John Meyer obtained controlling interest and the brewery operated under his name for a short time, starting in 1879. Then in 1882, a German immigrant named William Riedlin, who established a saloon and beer hall called Tivoli Hall in the Over The Rhine area of Cincinnati, entered into partnership with John Meyer. It operated as the Meyer-Riedlin Brewery before Riedlin purchased controlling interest in the brewery from Meyer, incorporated the business under its former name and became president in 1889.

The Kenton County Public Library also has a history of the Bavarian Brewery, and again Meyer figured only very briefly in the first paragraph.

Bavarian Brewery can be traced back to the year 1866 when Julius Deglow and Charles L. Best began operating a small brewery on Pike Street in Lewisburg. In 1869, the brewery officially became known as Bavarian. William Riedlin and John Meyer were the next owners of the brewery. They purchased Bavarian in 1882. Seven years later, Riedlin became the sole owner. Anton Ruh was hired as the brew master.

Historic Beer Birthday: Charles D. Goepper

August 15, 2025 By Jay Brooks

Today is the birthday of Charles D. Goepper (August 15, 1860-June 7, 1909). In 18990, he was elected Secretary of the Phoenix Brewery of Louisville, Kentucky. The brewery was founded in 1859 as the Philip Zang Brewery, but became known as the Phoenix Brewery just two years later, in 1861, but closed in 1916 due to prohibition.

Here is Goepper’s obituary from the American Brewers’ Review:

And this obituary is from the Louisville Courier Journal:

And this obituary is from the same day in Louisville Courier Journal, but is slightly different, possibly from different editions, like the morning and evening papers?:

Historic Beer Birthday: Julius Deglow

August 4, 2025 By Jay Brooks

Today is the birthday of Julius Deglow (August 1823-August 4, 1885). He was born in Germany sometime in August, though the exact date is unknown, but since we know he died on August 4, that’s as good a date as any. He moved to Covington, Kentucky as a young man. In 1866, he founded what would become the Bavarian Brewing Co. Although ownership would pass to others, the brewery remained in business in some form until 1966.

This obituary of Deglow is from the Kentucky State Journal in Newport:

The many friends of Mr. Julius H. Deglow, the prominent tanner of Covington, will regret to learn of his rather sudden death Tuesday at about 1:30 o’clock. The deaths of Mr. Deglow and his wife are of a peculiarly sad nature. About three months ago they went to Germany to be cured of an illness, but not meeting with success, Mrs. Deglow came home to spend her last days. In a few days after her arrival she died. A telegram was sent Mr. Deglow in Germany, but he never received it, and he knew nothing of his wife’s death until he arrived in Cincinnati on Monday night. This sad news so affected him that he, too, died at his country residence on the Lexington pike about an hour after his arrival and taking his bed.

The Wikipedia page for the Bavarian Brewing Co. mentions Deglow, of course, since he founded the brewery, though how long he remained as an owner is unclear.

After the brewery was established as DeGlow & Co., new ownership interests within just a couple of years resulted in several change to its name beginning in 1868, including DeGlow, Best & Renner. However, in 1873, it was established as the Bavarian Brewery Co. Over the next several years the brewery operated under this name, but ownership interests varied. John Meyer obtained controlling interest and the brewery operated under his name for a short time, starting in 1879. Then in 1882, a German immigrant named William Riedlin, who established a saloon and beer hall called Tivoli Hall in the Over The Rhine area of Cincinnati, entered into partnership with John Meyer. It operated as the Meyer-Riedlin Brewery before Riedlin purchased controlling interest in the brewery from Meyer, incorporated the business under its former name and became president in 1889.

The Kenton County Public Library also has a history of the Bavarian Brewery, and again Deglow figured only very briefly in the first paragraph.

Bavarian Brewery can be traced back to the year 1866 when Julius Deglow and Charles L. Best began operating a small brewery on Pike Street in Lewisburg. In 1869, the brewery officially became known as Bavarian. William Riedlin and John Meyer were the next owners of the brewery. They purchased Bavarian in 1882. Seven years later, Riedlin became the sole owner. Anton Ruh was hired as the brew master.

Beer In Ads #5040: Frank Fehr’s Bock Beer

July 31, 2025 By Jay Brooks

Thursday’s ad is for Frank Fehr’s Bock Beer, which was published in 1884. This one was for the Frank Fehr City Brewery of Louisville, Kentucky, which was originally founded in 1849 as the William Tell Brewery. Frank Fehr appears to have joined the brewery in 1872 and after 1876 it became known as the Frank Fehr City Brewery. This ad ran in The Courier Journal, also of Louisville, Kentucky.

Historic Beer Birthday: Charles F. Wiedemann

June 16, 2025 By Jay Brooks

Today is the birthday of Charles F. Wiedemann (June 16, 1857-November 3, 1928). He was born in Cincinnati, Ohio, but was raised in Kentucky, after his father, George Wiedemann, founded the moved to George Wiedemann Brewing Co. in Newport, Kentucky in 1870. It later became Kentucky’s largest brewery.” After his death, Charles became president and continued to run the business, with his brother George Jr. as vice-president. After prohibition, the brewery merged with G. Heileman Brewing Company, and in 1967 was operated as the Wiedemann Division of the G. Heileman Brewing Company, Inc. The brewery was closed in 1983.

This account is from the Northern Kentucky Tribune:

Wiedemann’s oldest son, Charles, studied brewing in Munich, and worked at a brewery in Milwaukee before coming home to Newport to become superintendent of the family brewery. His younger brother, George, also studied brewing in Munich, and then became foreman of the Wiedemann Brewery.
When Wiedemann died in 1890, Charles became president, and George vice-president of the brewery. When Prohibition arrived, the Wiedemann Brewery didn’t stop brewing. It kept on thanks to its alliance with George Remus, the so-called “king of the bootleggers.” Partnership with Remus provided a Star Wars-like shield of protection, but it didn’t last long. In 1927, it got busted by federal agents, causing the brewery to shut down.
Carl, the son of Charles, took the rap for his father, and did time (eight months) at the federal prison in Atlanta. Generally known as a “party boy,” Carl was not the family choice to run the brewery after Prohibition came to an end. Instead, it chose H. Tracy Balcom, a grandson of the founding father of the brewery, George Wiedemann. Thanks to him the brewery got back on its feet. In 1964, Richard Wagner, the son of a daughter of Charles Wiedemann, became president of the brewery, having served as secretary-treasurer since 1934.
By the 1960s, larger breweries were conducting aggressive advertising campaigns and price wars that made it increasingly difficult for smaller breweries. Given these conditions, the Wiedemann Brewing Company was sold in 1967 to the G. Heileman Brewing Company. By 1978, the number of breweries had plummeted to eighty-nine plants, but Heileman was still among the top ten, and still maintained the Wiedemann Division for its production of Wiedemann brews.
To strengthen its position, Heileman consolidated its holdings, which led to the closing of the brewery in Newport in 1983. Wiedemann brews were transferred to Heileman’s brewery in Evansville, Indiana, but the company, facing stiff competition, filed for bankruptcy in 1991. The closing of the brewery in Newport dealt a harsh economic blow, since it employed eight hundred workers at the time of its closing.
The rights to Wiedemann beer were sold to an investment group, and these were acquired by the Pittsburgh Brewing Company, which continued brewing until it filed for bankruptcy in 2006. Jon Newberry of Cincinnati then acquired these rights, and has subsequently opened the new Wiedemann Brewery in St. Bernard in Cincinnati.
Although the original Wiedemann Brewery is now gone, there still are several Wiedemann homes worth seeing in Newport. The Wiedemann Hill Mansion is located on a hillside overlooking the city and the Ohio River at 1102 Park Avenue. The home and carriage house were designed by Samuel Hannaford, and is no doubt one of the major architectural landmarks in the Greater Cincinnati area. It was completed in 1895, and Wiedemann’s widow, Agnes, lived there. After her death in 1899, it became the home of son Charles and his family. The original home of the Charles Wiedemann family is at 709 Overton Street, and the home of his brother George’s family is at 401 Park Avenue. The Wiedemann family gravesite is at the Evergreen Cemetery in Newport, and features a beautiful monument.

*Wiedemann Brewery, 6th and Columbia Sts., Newport, KY., circa 1910.*

Historic Beer Birthday: Anton Ruh

June 11, 2025 By Jay Brooks

Today is the birthday of Anton Ruh (June 11, 1845-November 26, 1925). Ruh was born in Germany, but made his way to America, settling in Kentucky. In 1889, he became the brewmaster of the Bavarian Brewing Co. of Covington, Kentucky, after Wilhelm Riedlin became the sole owner. He brewed there until prohibition began, and even though the brewery did reopen after repeal, he had passed away in 1925.

There isn’t a great deal of information about Anton Ruh, although there’s this brief mention from the North Kentucky Tribune:

One Covington family contributed greatly to the beer brewing heritage of Covington. German immigrant Anton Ruh was a long-time brew master at Bavarian Brewery. Under his leadership, the Bavarian brand gained a reputation across the Midwest. Anton’s son, Joseph Ruh, was associated with both Bavarian and Heidelburg Breweries. Joseph’s son, Carl Ruh, was a teacher at Covington Catholic High School, a Kentucky State Representative and Kenton County Sheriff.

It appears that Ruh may be front and center in this photo of the brewery workers from an unknown date.

And this history of the brewery is from “The Encyclopedia of Northern Kentucky,” edited by Paul A. Tenkotte, James C. Claypool:

Beer In Ads #4976: Brucks Bock Beer

May 21, 2025 By Jay Brooks

Wednesday’s ad is for Brucks Bock Beer. The ad was published on May 21, 1937. This one was for the Bruckmann Brewing Co. of Cincinnati, Ohio, which was originally founded in 1856 by brothers Johann and Frederick Bruckmann as the Cumminsville Brewery. After Prohibition they bought out the Ohio Union Brewing Co.and operated it as a second brewing facility until 1949, and both were renamed the Bruckmann Co. after 1919. This ad ran in the Advocate Messenger of Danville, Kentucky.

Beer Birthday: Gary Spedding

May 16, 2025 By Jay Brooks

bdas
Today is the 66th birthday of Gary Spedding, who owns and operates the Brewing and Distilling Analytical Services in Lexington, Kentucky. The BDAS focuses on “the testing of alcoholic beverages and beverage raw materials.” Gary was originally a biochemist before being bitten by the beer bug, and later becoming the director of the brewing test laboratories at the Siebel Institute of Technology. In 2002, Gary founded the BDAS and has been there ever since. I first met Gary when he started doing short seminars during judges orientation for both GABF and the World Beer Cup, creating sensory exercises for us to challenge our palettes and make us stronger judges. Join me in wishing Gary a very happy birthday.

Gary-Spedding-lab — Gary looking every bit the scientist.

Historic Beer Birthday: John Frederick Oertel Jr.

April 2, 2025 By Jay Brooks

Today is not the birthday of John Frederick Oertel Jr. since no one’s quite sure exactly when he was born, but we do not that he died today. (1899-April 2, 1961). He was born in Louisville, Kentucky, and was, of course, the son of John Frederick Ortel, who founded the Oertel Brewing Co. there in 1892. After his father passed away in 1929, he became the president of the brewery and ran it until he passed away today in 1961.

This is his obituary, from the Louisville Courier-Journal on April 3, 1961:

John F. Oertel, Jr., president of Oertel Brewing Company, died about 9:30 last night after collapsing at his home, 4922 Brownsboro Road. He was 61. Oertel, a leading Catholic layman here, apparently died of a stroke, his family physician said. Although he had been under medical treatment for the past year, his death was unexpected, the doctor said.
Oertel, a Louisville native, had headed the brewing company for about 30 years. He took over the presidency after the death of his father,. who founded the company here in 1892.
SOLD IN SIX STATES
Under the son’s leadership, the company embarked on expansion programs after the repeal of Prohibition and the end of World War II. Its product is now sold in about six states. The company, Kentucky’s oldest continuously operating brewery, stayed open during the prohibition era by limiting its output to soft drinks and “near beer,” a nonintoxicating beverage.
HONORED BY POPE
Oertel was made a Knight of St. Gregory by the late Pope Pius XII in 1955 for his services to the Catholic Church. He was a co-chairman of the church’s education fund drive here in 1953. Oertel was a member of St. Joseph Church. He was a member of the boards of Bellarmine College, Boys’ Haven, and the Stock Yards Bank. Oertel was a graduate of St. Joseph School and St. Xavier High School here. Survivors include his wife, the former Marie Hirt, and a sister, Miss Mary Louise Oertel.

Here’s the same obituary, but the hard copy from the newspaper: