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Beer In Ads #2740: Period.

August 22, 2018 By Jay Brooks Leave a Comment


Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a full mug and a half-full bottle of beer next to it, with the odd admission that many customers think Michelob is an imported beer, or “one of those foreign beers.” And, apparently, it’s not. Period. But then there is the usual tagline “In Beer, Going First Class Is Michelob. Period.”

Michelob-1967-stripes

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2739: But We Won’t

August 21, 2018 By Jay Brooks Leave a Comment


Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a half-empty mug and a half-full of beer next to it, but it’s a pretty weird ad. The text begins “There are lots of great things we could tell you about the brewing Michelob.” But then the answer is. “But we won’t.” So that was unexpected, although there’s the usual tagline “In Beer, Going First Class Is Michelob. Period.”

Michelob-1968-we-wont

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2738: Now Matter How You Slice It

August 20, 2018 By Jay Brooks Leave a Comment


Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a Dagwood sandwich with a full mug and half-bottle of beer next to it, with the tagline “In Beer, Going First Class Is Michelob. Period.”

Michelob-1968-sandwich

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2737: Draw Your Own Conclusions

August 19, 2018 By Jay Brooks Leave a Comment


Sunday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a man holding a mug as a tap pours beer into it, with the tagline “In Beer, Going First Class Is Michelob. Period.”

Michelob-1968-draw-your-own

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2736: In Beer, Going First Class Is Michelob. Period.

August 18, 2018 By Jay Brooks Leave a Comment


Saturday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a simple bottle and full mug of beer with their new tagline, possibly introducing it, “In Beer, Going First Class Is Michelob. Period.”

Michelob-1967-firstclass

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2735: When It’s Time To Stop Playing Around

August 17, 2018 By Jay Brooks Leave a Comment


Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1973, and features another one of those magic bottles. Notice that the 12-oz. bottle of Michelob is only half full but the mug is completely full. A lot of ads during this time period employed this weird tactic, as if you can fill two glasses of beer with one bottle. Next to the beer is a golf tee and a scorecard, along with a bouncing golf ball. Curiously, this is a transitional ad. The first shoes the “Surprise Me” tagline which was employed for a few years, roughly from 1970-1973. Michelob then switched campaigns and began using the tagline “In beer, going first class is MICHELOB Period.” As you can see, they used the same art in these two ads, used the same year, but switched the taglines.


“Surprise People”
Michelob-1973-golf-1

“In beer, going first class is MICHELOB Period.”
Michelob-1973-golf

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2734: Next Shopping Trip

August 16, 2018 By Jay Brooks Leave a Comment


Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features an unseen hand putting a second six-pack of Michelob into his shopping cart. It’s interesting that there’s nothing else in the cart, not even some potato chips, pretzels or another snack?

Michelob-1971-shopping-cart

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2733: Unexpected Barbecue

August 15, 2018 By Jay Brooks Leave a Comment


Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features a can and mug of Michelob next to a grill cooking barbecues spareribs. This ad is actually a page-and-a-half, with a half-page portion that’s unfolded to reveal the whole ad, though I’m not sure what’s on the other side.

Michelob-1971-barbecue

Filed Under: Art & Beer, Beers, Food & Beer Tagged With: Advertising, Anheuser-Busch, Food, History, Michelob

Beer In Ads #2732: Unexpected Hamburgers

August 14, 2018 By Jay Brooks Leave a Comment


Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features a bottle and mug of Michelob next to a plate containing a hamburger and a few chips. What could be more unexpected than a hamburger and a beer?

Michelob-1970-hamburger

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Food, History, Michelob

Beer In Ads #2731: Next Fishing Trip

August 13, 2018 By Jay Brooks Leave a Comment


Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features three cans of Michelob caught in a fishing net, with one of the beers poured into a mug. I think there’s a lure next to the net, possibly the one used to catch the beer.

Michelob-1970-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob, Sports

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