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Jay R. Brooks on Beer

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Beer In Ads #2865: Christmas In The Country With Miller High Life

December 25, 2018 By Jay Brooks


Tuesday’s Chrosmas ad is for Miller Brewing, from the 1950s. This ad features a horse-drawn sleigh moving through a snow-filled country setting and passing a barn with “Miller High Life Milwaukee Beer” painted on the side a silo. The ad also includes the text. “Christmas in the country is a pleasure that everyone would enjoy … but wherever you are, you can relax and enjoy life with Miller High Life.”

Miller-xmas-barn

Filed Under: Beers Tagged With: Advertising, Christmas, History, Holidays, Miller Brewing

Beer In Ads #2864: It’s The Champagne Of Bottle Beer

December 24, 2018 By Jay Brooks


Monday’s ad is for Miller Brewing, from the 1950s. This ad features scenes of pheasant hunting with the disembodied head of the hunter front and center toasting the reader. “After all … It’s the Champagne of Bottle beer.”

Miller-1950s-after-all

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2863: Enjoy Life In A Fishing Hat

December 23, 2018 By Jay Brooks


Sunday’s ad is for Miller Brewing, from 1951. This ad features another close-up illustration of a man holding a pilsner glass and staring at it lovingly, pipe in his mouth. He’s also wearing a hat with fishing knots. The tagline is again “I’m glad they still brew a beer like this!”

Miller-1950s-fishing-hat

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2862: Enjoy Life With Shotgun Shells

December 22, 2018 By Jay Brooks


Saturday’s ad is for Miller Brewing, from 1958. This ad features a close-up illustration of a man holding a pilsner glass of beer wearing what appears to be hunting gear. The tagline below is “I’m glad they still brew a beer like this!” Below that sits three shotgun shells and a duck call, making clear that this is all about hunting.

Miller-1950s-I'm-Glad

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2861: Enjoy Life Smoking

December 21, 2018 By Jay Brooks


Friday’s ad is for Miller Brewing, from 1963. This ad features a woman in a bar smoking a cigarette with a mug of beer in her hand. She’s surrounded by a couple of dudes, and we can only see her through a gap in between them. As she’s taking a drag on her cigarette — given the caption — I guess that’s how she’s enjoying life.

Miller-1963-smoking

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2860: Enjoy Life Fishing

December 20, 2018 By Jay Brooks


Thursday’s ad is for Miller Brewing, from the 1950s. This ad features a man fishing from a rowboat, beer in one hand, fishing pole in the other. The fish seems way to happy.

Miller-1950s-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2859: Enjoy Life Pheasant Hunting

December 19, 2018 By Jay Brooks


Wednesday’s ad is for Miller Brewing, from 1962. This ad features a hunting party taking aim at a pheasant in the top illustration, with the tagline, “Same good taste everywhere!” In the bottom photo, they’re back home in somebody’s rec room. One of them has drained his beer while the other is nursing his. Not sure what to make of that. One of them was lucky, and the other wasn’t?

miller-1962-duck-hunting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2858: Enjoy Life In The Red Room

December 18, 2018 By Jay Brooks


Tuesday’s ad is for Miller Brewing, from 1963. This ad features a party going on in a brick-walled room with a roaring fire, French posters on the wall and fondue on a table. The room is bathed in red light which seems to be a persistent theme in Miller ad for a number of years. No idea why.

Miller-1963-red-room

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2857: Enjoy Life Or I’ll Shoot You

December 17, 2018 By Jay Brooks


Monday’s ad is for Miller Brewing, from 1939. This ad features a man out hunting with his dog. I know he’s staring off at the sky, most likely looking for his prey, but I can’t help but think it also looks like he’s looking at me (or us), too, in a vaguely threatening manner. It’s a little unsettling, but then I remembered it’s 79 years old and he’s probably dead now, so I probably shouldn’t be too worried.

Miller-Hunting-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #2856: Enjoy Life Duck Hunting

December 16, 2018 By Jay Brooks


Sunday’s ad is for Miller Brewing, from the 1940s. This ad features a man sitting on a riverbank by a case of beer, rifle in hand, waiting for a duck to come in range. He’s grinning like a man who’s had one too many, and I have to wonder why the decoys are just sitting there, and not being used?

Miller-Hunting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

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