Friday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to be a Smooth fly fisherman,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.”

Wednesday’s ad is for “Hamm’s,” from the later 1800s or early 1900s, I’m not too sure. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a Gibson Girl framed inside a frame (how meta), with the tagline: “Hamm’s Beer ‘Leads Them All,'” and at the bottom of the poster it reads: “Preferred Stock and New Brew.”

Tuesday’s ad is for “Hamm’s,” from the early 1900s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a a woman hoisting a glass of Hamm’s Bock while holding onto a stein with her other hand, with the tagline: “Hamm’s Preferred Stock Bottled Beer.” I’m not sure when this ad originally was created, though this is a reproduction poster from the mid-1970s.

Monday’s ad is for “Hamm’s,” from the early 1900s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a group of seven gentlemen drinking in what appears to be a beer cellar, with the tagline: “Hamm’s Beer Leads Them All.”

Sunday’s ad is for “Hamm’s,” from 1913. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a group of four heading on a fishing trip, with the tagline: “Fishing Parties know Hamm’s Beer makes the Outing worth while.”

Saturday’s ad is for “Hamm’s,” from 1904. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features two windows, one with a bottle of beer in it and the other with what is presumably a view of the City of St. Paul, with the tagline below: “Hamm’s when you want Beer.” But it’s the headline at the top that is the point of the ad. It says: “Two Reasons.” And it’s the answer to the question below the headline. “Why all St. Paul [Minnesota] people who drink Beer should drink Hamm’s.” The answer is 1) it’s “best beer sold in St. Paul,” and 2) “Hamm’s Beer is Made in St. Paul.”

Friday’s ad is for “Hamm’s,” from 1907. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a bird’s eye view of the brewery, with the tagline above it: “Leads Them All.” But it’s the text below the brewery image that really stands out. Hamm’s Beer Fulfills all the Requirements of a Perfect Beer.” What are the requirements, you might ask. Well, fear not, here they are. A perfect beer has “delicious flavor,” is “absolutely pure,” and is “thoroughly aged.”

Wednesday’s ad is for “Hamm’s,” from 1909. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man wooing a woman, with the tagline: “Regarding Her.” This one has a funny premise, giving advice to a suitor that to impress a woman, they suggest that she “appreciates” such things as “attention, flowers, books, and going for a drive.” These are apparently “all good.” But according to the ad, if you really want to win her over, it’s your selection of Hamm’s beer that will seal the deal. I’d love to know how many times that proved to be the deciding factor.