Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3912: Here’s How … Hamm’s Beer Scores A Mellow Moment

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Wednesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Hamm’s Beer Scores a Mellow Moment,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This is another odd one. It tells the story of Walt Brown (Class of ’27) who waits until the day of the big game to try to buy tickets for himself and three friends, even though he’d promised them it would be no problem. Well, lo and behold the game is sold out (because obviously a college education doesn’t make you smarter, just more educated) and now he’s in a pickle. Luckily, his friends smoked some weed beforehand and are totally mellow so they offer to go back to their place and watch the football game on their television set and have some munchies. So Walt picks up some beer and all is forgiven. Now that’s a mellow moment.

Beer In Ads #3911: Here’s How … To Swim A Smooth Backstroke

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Tuesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to swim a Smooth backstroke,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Given some of the other ads in this series, I would have expected they would have used a famous swimmer, but that doesn’t appear to be the case. But it does show in six steps how to do a backstroke, with two more panels devoted to having a beer afterwards.

Beer In Ads #3910: Here’s How … Olin Dutra Makes A Smooth Approach

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Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Olin Dutra makes a Smooth approach,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Olin Dutra was a professional golfer from Monterey, California, who played on the PGA tour in the 1920s and 30s. In eight panels, they show the steps of his approach shot leading to him sitting down with a beer after his round.

Beer In Ads #3909: Here’s How … To Take A Smooth Photograph

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Sunday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to take a Smooth photograph,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” It details eight steps for how to set up and take a better picture.

Beer In Ads #3908: Here’s How … Connie Schwoegler Rolls A Smooth Strike

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Saturday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Connie Schwoegler rolls a Smooth strike,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Connie Schwoegler was named BWAA (Bowling Writers Association of America) Bowler of the Year in 1949. Schwoegler won 15 other tournament titles. In 1948, Schwoegler pioneered an extended ball grip which was copyrighted under his name and led to the popularity of what is now known as the fingertip grip.

Beer In Ads #3907: Here’s How … To Be A Smooth Fly Fisherman

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Friday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to be a Smooth fly fisherman,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.”

Beer In Ads #3906: Preferred … For Mellow Moments

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Thursday’s ad is for “Hamm’s,” from 1949, I’m not too sure. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a foursome coming off the gold course, and seeing through the window four bottles of beer being laid out for them, with the tagline: “Preferred … for mellow moments.”

Beer In Ads #3905: Hamm’s Preferred Stock And New Brew

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Wednesday’s ad is for “Hamm’s,” from the later 1800s or early 1900s, I’m not too sure. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a Gibson Girl framed inside a frame (how meta), with the tagline: “Hamm’s Beer ‘Leads Them All,'” and at the bottom of the poster it reads: “Preferred Stock and New Brew.”

Beer In Ads #3904: Hamm’s Bock

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Tuesday’s ad is for “Hamm’s,” from the early 1900s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a a woman hoisting a glass of Hamm’s Bock while holding onto a stein with her other hand, with the tagline: “Hamm’s Preferred Stock Bottled Beer.” I’m not sure when this ad originally was created, though this is a reproduction poster from the mid-1970s.

Beer In Ads #3903: Hamm’s Cellar Dwellers

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Monday’s ad is for “Hamm’s,” from the early 1900s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a group of seven gentlemen drinking in what appears to be a beer cellar, with the tagline: “Hamm’s Beer Leads Them All.”