Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: Otto Flood Emmerling

June 1, 2025 By Jay Brooks

empire-brewery
Today is the birthday of Otto Flood Emmerling (June 1, 1889-December 2, 1992). He was the son of John Emmerling, who founded the Empire Brewery of Johnston, Pennsylvania in 1878. It was technically known as the Emmerling Brewing Co. the entire time it was in business, until it was closed by Prohibition in 1920. His son Otto, was born during the Johnstown Flood that began on May 31, 1889, when his mother Philomena went into labor, and he was born the next morning, on June 1 (though some record indicate June 2, but his grave’s headstone shows June 1), so that when he passed away in 1992, he was last survivor of the great flood. It was for that reason he was given the middle name “Flood.” He and his brother took over the family brewery in 1911, shortly before their father died, and continued to run it until it closed for good when Prohibition took effect in 1920.

johnstown-flood
The Johnstown Flood, known locally as “The Great Flood of 1889,” which occurred on May 31 of that year.

There’s not much biographical information I could find about Otto, nor any photos of him. He only ran the family brewery for nine years, and must have lost it entirely due to prohibition, and I couldn’t find out what he turned to afterwards or how he made his living between 1920 and 1992, or most of his life.

emmerling-brewery
This is the Emmerling brewery, also known as the Empire Brewery in Johnston, Pennsylvania, which also served as the family’s residence.

The wreckage of Johnstown after the great flood. John Emmerling’s Empire brewery, identified by a sign, is dead in the center. This was the day after Otto was born.

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #4984: Daufer’s Celebrated Bock Beer

May 31, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Daufer’s Celebrated Bock Beer. The ad was published on May 31, 1909. This one was for Daufer & Co., which was located in Allentown, Pennsylvania from 1860 until 1938, although it was known by a variety of names over that time period. This ad ran in the Allentown Democrat, also of Allentown, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Peter Schemm

May 30, 2025 By Jay Brooks

peter-schemm
Today is the birthday of Peter Schemm (May 30, 1824-September 13, 1898). Born in Bavaria, Germany, he came first to Baltimore in 1842, and five years later moved to Philadelphia, where he worked at Dithmar & Bretz, brewers. Thereafter, he worked with Louis Bergdoll, and in 1855 partnered with L. Houser to form the brewery Houser & Schemm. After Houser’s death in 1863, it became the Peter Schemm Brewery, and eventually his son came to work with him, and it was renamed the Peter Schemm & Son Brewery, or the Peter Schemm & Son Lager Brewery.

SchemmPhoto

Here’s Schemm’s obituary from the Philadelphia Inquirer, published on September 14, 1898, the day after he sparked worldwide interest by committing suicide by jumping into Niagara Falls.

PETER SCHEMM JUMPS OVER NIAGARA FALLS

Peter Schemm, the popular millionaire brewer, a favorite in many societies, father of eight children, band director and art patron, yesterday leaped over a bridge into the rapids above Niagara Falls just below Goat Island in the sight of hundreds of people. His body whirled to destruction, passed over the falls on the American side and may never be recovered.

The Associated Press dispatch from Niagara Falls was the first news to the family at 931 N. 8th Street. They hadn’t heard from him since Monday when he had left to visit the brewery at 25th and Poplar Streets. This worry and search for him began Monday night after he had failed to appear at the Board of Directors meeting of the National Security Bank which he never failed to attend. The family knew from the breaking off of his daily habits that something was wrong. All they could learn from his faithful carriage driver, Clarke, was that he took Mr. Schemm to the Reading Terminal Depot Monday at about 12:00.

“That’s all, you can go home. I’ll trouble you no more,” were the last words said to the driver. He spoke in his accustomed manner as the driver then thought, and disappeared in the depot. Upon his failure to appear among his coterie of friends (each evening he met his friends at Massholders Saloon near the brewery – Plumber School, building Harback, roofer Walh and undertaker Christian Kunaig and others) and his failure to return home at the accustomed hour in the evening where was usually punctual as the clock, an investigation was started and every effort was made to trace him. Telegrams were sent to his son, Peter Schemm, Jr. at Holly Beach and inquiries were made of all his intimate friends in this city. None knew anything. He sometimes had business at Bethlehem, and had interest in the Warwick Iron Co., but all that could be learned was that the driver had left him in the Reading Terminal at noon.

A distressing night and morning for his family and friends ended in the news that he had become the first sensational suicide of the summer at Niagara Falls.

AT THE FALLS

He arrived at Niagara Falls at 11:00 pm the night before and registered at the Central House as Peter Schemm with putting down his address. He inquired for the Steel Arch Bridge and paid 25 cents to be conducted there at night. The following morning he said he was from Philadelphia and hired hackman Hickey to take him for a drive. He was taken all along the rapids and stopped many times to make examinations out of curiosity, the driver thought, but evidently contemplating a place to jump. When they got to the bridge on the route to Goat Island, he got out and sent the driver on across the bridge saying he would walk across to get a better view. In the middle of the bridge a figure was seen climbing up and over, there was a shout from people which caused all faces to turn. The 200 pound form of the gray-bearded 74 year old man was that of Peter Schemm.

A SELF MADE MAN

Peter Schemm was born at Dottenheim near Newstadt-on-the-Aisch, Bavaria, May 30, 1824. Landing at Baltimore in his 18th year, without friends or relatives in this country, he found employment as a farm hand on what was a large farm on Pelair Road on the identical spot now occupied by the Van Der Horst Brewery. After five years of service at Baltimore, he left for Philadelphia, engaging with Dithmar & Bretz, the celebrated Ale and Porter brewers. In 1849, he entered a business relationship with Louis Bergdoll, then being one of the founders of the I. Bergdoll Brewing Co. Retiring the next year to give a place for Mr. Bergdoll’s brother-in-law, the late Charles Booth, Mr. Schemm formed a partnership with George Nanger as Nanger and Schemm at the 2nd and New Streets, a firm well known in its day, and held happy remembrances for many old citizens in Philadelphia. “Der dic-h George” was one of the characters of German society in the days of over 30 years ago. (The Industries of Philadelphia records that Philadelphia was the first place in this country where Lager Beer was made and the original brewer was George Manger who had a brewery about 1846047 on New Street).

After five years of hard work, Mr. Schemm started a saloon on 238 Race St. Still in existence and known for many years as the principal place of resort of the German element of the city. In 1855 he formed partnership with L. Houser as L. Houser & Co. which was renewed after five years as Houser & Schemm continuing until the death of Mr. Houser in 1863 when Mr. Schemm purchased the widow’s interest and was continued ever since under the name of Peter Schemm.

He was a member of the Odd Fellows, Red Men, Seven Wise Men, Masonic and other Orders, and served in some as Grand Master, State Representative and other important positions. He was also a member of the Germany Society Turners Schutzenverein, Saengerbund, etc. He was one of the founders and president of the Philadelphia Lager Beer Brewers Association. He was also one of the founders of the National Security Bank of Franklin & Ferard and was Director of it since 1870. Also founder of the Northern Savings and Trust Co. and the Warwick Iron Company and was a member of the Commerical Exchange of Philadelphia.

You can also find additional obituaries and follow up stories at the Peter Schemm and Fredericka Rosina Schill Family Group.

Peter-Schemm-Brewery-Litho
The Peter Schemm & Son Brewery located at North 25th Street near Poplar in Philadelphia.

There’s some biographical information about Peter Schemm at the Peter Schemm and Fredericka Rosina Schill Family Group.

Peter was born at Dottenheim near Newstadt-on-the-Aisch, Bavaria, May 30, 1821, where for generations past, his family had been brewers. Peter grew up in the brewing trade, learning both brewing and coopering, two trades which were generally carried on together. His family was well to do, but he believed that America offered larger opportunity for him. He arrived at the port of Baltimore at the age of 18 in 1839 and found employment as a farm hand on what was a large farm on Pelair Road on the identical spot which was occupied later by the Van Der Horst Brewery. Seven years later in 1846, he left for Philadelphia, engaging as a brewer and cooper with Dithmar & Bretz, the celebrated Ale and Porter brewers. In 1849, he entered a business relationship with Louis Bergdoll, then being one of the founders of the I. Bergdoll Brewing Co. Retiring the next year to give a place for Mr. Bergdoll’s brother-in-law, Charles Booth, Peter formed a partnership with George Nanger as Nanger and Schemm at the 2nd and New Streets, a firm well known in its day, and held happy remembrances for many old citizens in Philadelphia. (The Industries of Philadelphia records that Philadelphia was the first place in this country where Lager Beer was made, and the original brewer was George Manager who had a brewery about 1846-47 on New Street).

After five years of hard work, Peter started a saloon on 238 Race Street, a principal place of resort of the German element of the city. In 1855 he invested his capital in partnership with L. Hauser as L. Hauser & Co. which was renewed after five years as Houser & Schemm continuing until the death of Mr. Houser in 1863 when Mr. Schemm purchased the widow’s interest and continued after that time under the name of Peter Schemm. Hauser had a three-story dwelling on the ground floor and a small two-story building next door in which the beer was made. The total daily capacity at the start was 10 barrels. The dwelling and original brewery were used as different offices and a cooper shop, and other buildings were erected on the corner below. A large brewery was erected in 1885, and in 1886 the capacity of the establishment was doubled again when another building, which took the place of the two small houses in which the business had started, was erected. Peter was satisfied with the proportion of his trade, but the popularity of his beer and the expansion in the number of saloons created a larger retailer demand.

Peter gained a reputation in his time for great integrity regarding his product. He was not at all interested in fancy innovations in brewing or for the extensions that were often proposed by promoters and big brewing combinations. He had strong ideas on the way his beer should be served as well. The temperature could be neither too high nor too low and it had to be served carefully. Retailers guilty of neglects in these regards were denied his products.

Peter was a generous giver to charities and to friends of his youth who needed assistance. He contributed to charities and to the many German societies of which he was a member.

In 1885, Peter A. Schemm, Peter’s only son, joined the business, and the elder Peter gradually relinquished active management. His eyesight was beginning to fail, but even so, he maintained his daily practice of visiting the brewery two or three times every day, stroll up to Massholder’s saloon, a few doors above the brewery and sit with three or four old friends, and every day took his own carriage and driver (rather than using the carriage of his family) to meet with an old friend and stop by the brewery to be sure the beer was not too cold and had been properly drawn. In 1895, the contracting firm of Philip Halbach was engaged to add a large stock house to the Peter Schemm & Son brewery at a cost of $30,000.

schemmfamilyphoto2
Peter Schemm (with the white beard in the front right).

peter-schemm-lager-brewery-1887

peter-schemm-1904-calendar

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Beer In Ads #4982: Wiener Bock Beer

May 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Wiener Bock Beer. The ad was published on May 27, 1912. This one was for H. Kostenbader & Co. of Catasauqua, Pennsylvania, which was originally founded in 1867 and often known as the Eagle Brewery. This ad ran in the Morning Call, of Allentown, Pennsylvania. No word as to why they called it “Wiener Bock Beer,” or what makes it “The Real Beer.” But at least they “also Bottle and Sterilize it at the Brewery for Family Use.” For “Family Use?” What does that mean?

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4980: Daeufer’s Celebrated Bock Beer

May 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Daeufer’s Celebrated Bock Beer. The ad was published on May 25, 1917. This one was for Daeufer-Lieberman Brewing Co. of Allentown, Pennsylvania, which was originally founded in 1869 but was known by this name betweenn 1915-1938. This ad ran in the Allentown Leader, also of Allentown, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4978: Poth’s Bock Beer

May 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Poth’s Bock Beer. The ad was published on May 23, 1896. This one was for F.A. Poth & Sons, which was founded in 1865. This ad ran in the Philadelphia Times of Philadelphia, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #4977: Daufer’s Bock Beer

May 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Daufer’s Bock Beer. The ad was published on May 22, 1899. This one was for Daufer & Co., which was located in Allentown, Pennsylvania from 1860 until 1938, although it was known by a variety of names over that time period. This ad ran in the Allentown Leader of Allentown, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4969: It Deserves First Prize

May 14, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Hornung’s White Bock Beer, which was published on May 14, 1936. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. This ad ran in The Ephrata Review, of Ephrata, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Frank J. Hahne, Jr.

May 12, 2025 By Jay Brooks

dubois
Today is the birthday of Frank J. Hahne, Jr. (May 12, 1883-February 1980). He was the son of Frank J. Hahne, who founded the DuBois Brewing Co. either in 1896 or 1897, sources seem mixed. The brewery survived prohibition, with Frank Jr. taking over in 1932, and the brewery stayed in business until 1973, although the business was sold to Pittsburgh Brewing in 1967. Given that Frank Hahne Jr. lived until 1980, it’s surprising that I could not find any photos of him online, or indeed anything about his exploits running the family brewery.

DuBois-Brewing-postcard

As I mentioned, there was some confusion about the brewery’s founding date, which is addressed on the Wikipedia page for the town of DuBois, Pennsylvania:

There seems to be some debate as to exactly when Frank Hahne came to DuBois and broke ground on his own facility. One source claims 1898, another 1897. It seems most likely that this occurred between April and the end of 1896. It was on April 16, 1896, that the DuBois Weekly Courier reported: “Some new developments in connection with the brewery may be looked for in the near future.”

There were a number of reasons Hahne chose the DuBois site for his facility, but the most frequently cited was the excellence of the water supply. He purchased 2,300 acres (9.3 km2) surrounding the local reservoir to protect the watershed from pollution.

By 1906, the brewery had four products on the market: DuBois Wurzburger, Hahne’s Export Pilsener, DuBois Porter, and DuBois Budweiser. The Budweiser name would be at the center of controversy for 60 years between DuBois Brewing and Anheuser-Busch.

du-bois-brewery

The DuBois brands soon traveled far and wide for a brewery of its size, ranging up to 150 miles (240 km) away and selling well in Buffalo, Erie and Pittsburgh. The brewery’s 300-barrel kettle was kept busy churning out brands, while the left-over grain materials were pressed and sold for cattle feed and grist mills in the rural areas surrounding DuBois.

As with many other American breweries, DuBois Brewing moved right along until 1918 and the advent of Prohibition. The brewery shifted production to “near beer” and soft drinks and opened the H&G Ice Company. According to the April 7, 1933, DuBois Courier, the brewery won the honor of being one of only two breweries in the entire nation that had never violated or been suspected of violating the Prohibition laws since the 18th Amendment went into effect. As a result, DuBois Brewing Company was issued license number G-2, allowing them to resume brewing immediately upon the enaction of the 21st Amendment.

Frank Hahne died in 1932, and the brewery was passed to his only son, Frank Hahne Jr., whose own only son died in infancy, leaving the family without an heir. Hahne Jr. sold the brewery to Pittsburgh Brewing in 1967.

The brewery was torn down in late 2003.

This account, from the DuBois Area Historical Society, picks up after his father’s death in 1932:

With the death of his father, management of DuBois Brewery passed to Frank Hahne Jr. with his sister, Marie, as vice president.

The DuBois Brewery had many successes and some setbacks defending its right to use the Budwiser name for over 60 years that it brewed a Budweiser beer. Starting in 1905 when the brewery began the use of the name for one of its many beer brands, Hahne Sr. and later Frank Jr. maintained that their major label beer’s name was derived from the original Budvar Brewery of Budweis, Germany, in the present Czech Republic. This was the Royal Brewery of the Holy Roman Emperor dating back to the early Middle Ages. Effective October 31, 1970, however, Frank Hahne Jr. was prohibited from the using the Budweiser name by a Federal Court order.

In 1967, because of no heirs and the fact that he was losing interest, Frank Jr. had sold the brewery to the Pittsburgh Brewing Company for $1 million, as the Budweiser name case was preceding through the appeals process. A temporary production output problem for Iron City and the DuBois competition was eliminated at the same time. Five years later, 1972, the DuBois Brewery was closed forever. The Pittsburgh company had been bound by the terms of sale to keep the DuBois plant operating for those five years. While under the ownership of Iron City, the Budweiser name case was settled with Anheuser-Busch for a reported million-dollar profit for Pittsburgh Brewing, which had won the U. S. Supreme Court decision. So in effect, Iron City Beer got the DuBois Brewery for next to nothing, however over 100 jobs were lost.

The brewery building complex, which had been used by various businesses over the decades since closing as a brewery, was demolished in 2003. Clearfield County took over the largely condemned and abandoned area and tore down the derelict structures that summer. First to go was the H & G Ice Company followed by the stock house, offices, and, finally, the huge main brewery building and smoke stacks. During the demolition, the whole rear side collapsed unexpectedly with a loud crash and a billow of dust. Luckily, the workmen were on a break and no one was hurt. Rubble was piled to make a ramp that enabled the cranes to reach and safely remove the tall smokestacks. The powerhouse and the smaller outbuilding shops were the last to go. A DuBois landmark was gone.

Curiously, the DuBois brewery started marketing a beer under the name DuBois Budweiser in 1905. Not surprisingly, Anheuser-Busch brought suit in 1908, but dismissed it and the two brands were marketed simultaneously until DuBois finally stopped making its Budweiser in 1972, after it was owned by Pittsburgh Brewing. Here’s the interesting story of the two Budweisers, from a Metropolitan News-Enterprise article on Thursday, August 4, 2005

Anheuser-Busch long tolerated the operations of DuBois Brewery, maker of “DuBois Budweiser.” It did sue the small Pennsylvania brewery for infringement in 1908, but dismissed the action without prejudice the following year, supposedly because company president Adolphus Busch was in ill-health and conserving his energies. It wasn’t until 1940 that it filed a new action, 35 years after the introduction of “Dubois Budweiser.”

The Associated Press reported on March 11, 1947:

The DuBois Brewing Co. of DuBois, Pa., contended in Federal District Court Monday that the name “Budweiser Beer” is a geographic and descriptive name and is not the exclusive name of the Anheuser-Busch Brewing Corp. of St. Louis. Judge R. M. Gibson heard arguments in a suit entered by Anheuser-Busch to bar the Pennsylvania company using the name Budweiser for its products. “We have a great mass of testimony to show that where Anheuser-Busch Budweiser and DuBois Budweiser are sold together, there is no confusion,” Elder W. Marshall, former Allegheny county judge and counsel for the DuBois company, declared. “The bartender knows his customers and knows which Budweiser they want,” he continued. “Where a stranger asks for Budweiser, the bartender asks him, ‘Anheuser-Busch or DuBois?’” Marshall said Anheuser-Busch had no exclusive right to the name when DuBois first used it in 1905 and that nothing has occurred since to justify issuance of an injunction against DuBois using the name.

Gibson held on Sept. 9, 1947, that “Budweiser” was not a geographic term as applied to the product of either litigant. The beer of neither brewer came from Budweis. And the word was not a mere description because there was no such thing as a Budweiser process for making beer. It was, plainly and simply, a trade name, he found.

Declaring DuBois to be an infringer in using that trade name, the jurist said:

“In the instant case the Court has had little difficulty in determining that in 1905, when defendant adopted its trade name, the name ‘Budweiser’ identified beer so marked to the general public as the product of Anheuser-Busch.”

As to laches, Gibson wrote:

“While the delay in bringing the action has been great, it must not be forgotten that defendant faced the fact that suit might again be brought when it consented to the withdrawal of the 1909 action, and that since the withdrawal it had notice that plaintiff was not consenting to its use of the trade name.”

The majority of a three-judge panel of the Third U.S. Circuit Court of Appeals saw it differently. Judge John J. O’Connell remarked in his May 12, 1949 opinion:

“Certainly we have found no case in which injunctive relief was granted after an inexcusable delay for a comparable period of time….In our view, this is not merely a matter of laches; Anheuser has been grossly remiss.”

O’Connell said of the dismissal in 1908:

“The conclusion is irresistible that the Association feared the outcome of its 1908 suit, and that the long delay prior to the filing of the instant complaint amounted to at least an acquiescence in use of the word by DuBois, which Anheuser should be estopped to deny at this late hour, if it was not an actual abandonment of the exclusive right as far as DuBois was concerned.”

The DuBois brewery was purchased in 1967 by Pittsburgh Brewing Company which continued to produce DuBois Budweiser. It ceased production in 1972 following an adverse decision in the U.S. District Court for the Western District of Pennsylvania.

The Associated Press reported on Oct. 1, 1970:

A 65-year court battle over the use of the name “Budweiser” by two brewing companies apparently came to a head Wednesday when a federal judge shut off the tap on “DuBois Budweiser.”

Judge Louis Rosenberg ruled in U.S. District Court that the name “Budweiser” is now the exclusive trademark of Anheuser-Busch, Inc., of St. Louis….

The two companies in the past reached several court agreements limiting the area in which the DuBois product could be sold, but each agreement was marred by charges of violation.

Du-Bois-Budweiser-Beer-Labels-DuBois-Brewing-Co--Pre-Prohibition

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #4962: Rieker’s Bock Beer

May 7, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Rieker’s Bock Beer and was published May 7, 1913. The brewery was at the time the F.A. Rieker Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1867 under another name. Frank Rieker appears to have become involved by 1874 and in 1876 the name was changed to the Frank A. Rieker’s Star Brewery. It was later known as the Penn-Star Brewery, but closed for good in 1938. This ad ran in The News Journal, which I believe was in Wilmington, Delaware.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: William Penn October 14, 2025
  • Beer Birthday: Kim Jordan October 14, 2025
  • Historic Beer Birthday: Frederick Lauer October 14, 2025
  • Beer In Ads #5101: Ottakringer Mai-Bock Licht October 13, 2025
  • Historic Beer Birthday: George Younger, 1st Viscount Younger of Leckie October 13, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.