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Beer In Ads #1061: Real Pleasure Awaits You

January 4, 2014 By Jay Brooks


Saturday’s ad is for San Miguel, from 1958. A smiling woman reaches out for a glass of Pale Pilsen, the most popular beer in the Philippines.

san-miguel-1958-1

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Philippines

Philippines Beer

June 12, 2012 By Jay Brooks

philippines
Today in 1898, The Philippines gained their Independence from Spain.

Philippines
philippines-color

Philippines Breweries

  • Asia Brewery
  • San Miguel

Philippines Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia: Beer and Breweries in the Philippines

Guild: U.S. & Foreign Commercial Service, Makati

National Regulatory Agency: Bureau of Food and Drugs,
Department of Health

Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of product, Net content, Name and address of manufacturer/packer or distributor, including country of origin for imported products, Name and address of Philippine importer/distributor, Alcohol content as a percentage by volume or proof, Lot identification, plus a List of ingredients used in product (in decreasing order of proportion), including additives, flavorings, and preservatives

Drunk Driving Laws: BAC 0.05%

Philippines

  • Full Name: Republic of the Philippines
  • Location: Southeastern Asia, archipelago between the Philippine Sea and the South China Sea, east of Vietnam
  • Government Type: Republic
  • Language: Filipino (official; based on Tagalog) and English (official); eight major dialects – Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinan
  • Religion(s): Catholic 82.9% (Roman Catholic 80.9%, Aglipayan 2%), Muslim 5%, Evangelical 2.8%, Iglesia ni Kristo 2.3%, other Christian 4.5%, other 1.8%, unspecified 0.6%, none 0.1%
  • Capital: Manila
  • Population: 103,775,002; 12th
  • Area: 300,000 sq km, 73rd
  • Comparative Area: Slightly larger than Arizona
  • National Food: Adobo, lechon, sinigang
  • National Symbols: Philippine Eagle (National bird); Sampaguita (Jasminum sambac); Mango; Narra; Eight-Rayed Sun and Three Stars, Banaue Rice Terraces, Calesa, Jeepney
  • Affiliations: UN, ASEAN
  • Independence: From Spain, June 12, 1898 / From the U.S., July 4, 1946

philippines-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Number of Breweries: 2

philippines-money

  • How to Say “Beer”: serbesa
  • How to Order a Beer: N/A
  • How to Say “Cheers”: Mabuhay
  • Toasting Etiquette: N/A

phillipines-map

Alcohol Consumption By Type:

  • Beer: 31%
  • Wine: <1%
  • Spirits: 69%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 4.38
  • Unrecorded: 2.00
  • Total: 6.38
  • Beer: 1.29

WHO Alcohol Data:

  • Per Capita Consumption: 4.4 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Time, places
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

philippines-asia

Filed Under: Beers, Breweries Tagged With: Asia, Pacific, Philippines

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