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Beer In Ads #4899: Narragansett Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is is for Narragansett Bock Beer, and is from 1942. The brewery was the Narragansett Brewing Co. of Providence, Rhode Island, which was founded in 1890. Monday was the birthday of Theodore Geisel, better known as Dr. Seuss. Before he started writing popular children’s books, he worked for a number of years doing illustrations and art for various company advertising campaigns, including for a couple of beer companies, like this one for Narragansett.

Historic Beer Birthday: Michael Hand, Jr.

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Today is the birthday of Michael Hand, Jr. (September 12, 1866-1915). He was the son of Michael Hand Sr. , who founded the Michael Hand Brewing Co. in Pawtucket, Rhode Island in 1898. Michael Jr. joined the family brewery and the two of them ran the brewery until Sr. passed away in 1911, and Jr. then became sole owner and continued running it until his own death in 1915. His widow, Annie continued the brewery until it was closed by prohibition. A local beer distributor, James Lavell, who also had a realty business, tricked her and ended up owning the brewery, and also went to jail, but after prohibition ended, he reopened it as the Rhode Island Brewing Co. It remained in business for just five years, closing for good in 1938.

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And there’s this account from the Providence Journal:

The brewery was built by Michael Hand of Scranton, Pa., in 1898 and run by Hand and his son Michael Jr., of Pawtucket, until their deaths in 1911 and 1915, respectively. The younger Hand’s widow, Annie, was left to run the brewery, which still brewed beer, even during prohibition. Operating out of a tiny building housing Beacon Realty on Fountain Street in Providence, beer distributor James Lavell took orders and cash for the hooch he made at the Hand Brewery. He ended up in jail, but not before his Crescent Realty had loaned money to Annie Hand, secured by the brewery, and then foreclosed on the mortgage, becoming its owner as prohibition ended.

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And this summary of the brewery is from 100 Years of Brewing:

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Beer In Ads #2665: Everybody’s Saying … Hi Neighbor

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Friday’s ad is for Narragansett Lager Beer, from 1948. The ad shows a waiter in a green jacket — with an awesome mustache — and a button with the number “5” on it carrying three full glasses of beer along with three unopened bottles of Narragansett Lager Beer with the tagline “Everybody’s Saying … Hi Neighbor have a ‘Gansett.”

Narragansett-1948-singing

Beer In Ads #979: With Straight-From-The-Barrel Taste

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Wednesday’s ad is for Narragansett Lager Beer, from 1963. Billing itself as “One of America’s Great Breweries,” presumably thanks to it’s “straight-from-the-barrel taste” that’s also “Light, Mild and Refreshing.” Plus there’s a beautiful shot of the brewery, though I can’t tell if that’s a photograph or a painting.

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Beer In Ads #505: Holiday Greetings From Narragansett

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Friday’s holiday ad is for Rhode Island’s Narragansett Beer, which has made a come back in recent years. It originally “appeared in the December 23, 1945 issue of The Boston Herald.” Offering “Holiday Greetings from Narragansett,” and also featured a wonderful painting of an idyllic winter scene.

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According to Narragansett’s blog, the “painting is titled, ‘On The Post Road,’ and was created by artist, Harold Breut.”

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Rhode Island Beer

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Today in 1790, Rhode Island became the 13th state.

Rhode Island
State_Rhode-Island

Rhode Island Breweries

Rhode Island Brewery Guides

Guild: Craft Beer Guild of Rhode Island / Rhode Island Beer Guild

State Agency: Rhode Island Division of Commercial Licensing and Regulation

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  • Capital: Providence
  • Largest Cities: Providence, Warwick, Cranston, Pawtucket, East Providence
  • Population: 1,048,319; 43rd
  • Area: 1545 sq.mi., 50th
  • Nickname: The Ocean State
  • Statehood: 13th, May 29, 1790

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  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 5
  • Rank: 46th
  • Beer Production: 687,150
  • Production Rank: 46th
  • Beer Per Capita: 20.3 Gallons

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Package Mix:

  • Bottles: 47.0%
  • Cans: 40.5%
  • Kegs: 12.2%

Beer Taxes:

  • Per Gallon: $0.10
  • Per Case: $0.22
  • Tax Per Barrel (24/12 Case): $3.00
  • Draught Tax Per Barrel (in Kegs): $3.00
  • Plus 5 cents per case tax on packaged beer (earmarked litter/recycling tax)

Economic Impact (2010):

  • From Brewing: $1,663,809
  • Direct Impact: $202,955,727
  • Supplier Impact: $66,588,600
  • Induced Economic Impact: $154,453,326
  • Total Impact: $423,997,654

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 1 a.m. seven days a week. 2 a.m. in Providence only on Friday and Saturday nights and nights before a state-recognized holiday.
    Off Premises: (Mon-Sat) 9 a.m. – 10 p.m.
    (Sunday) 12 p.m. – 6 p.m.
  • Grocery Store Sales: No
  • Notes: All alcohol may be sold only in liquor stores. Thus, convenience stores and supermarkets in Rhode Island are dry.

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Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Beer In Art #72: Shawn Kenney’s Will Work For Food (& Beer)

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art-beer
Today’s works are from a series entitled Will Work For Food by an artist from Providence, Rhode Island, Shawn Kenney. There’s a story behind the project, and a portion of each sale is “donated to agencies working to end hunger through education, outreach, and food distribution.” All of the beer paintings are already sold, but plenty of food paintings remain available in the food inventory. The first beer painting below is of a can of Narragansett beer, which is Rhode Island local.

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Then there’s this bottle of Red Stripe.

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And finally, a pint of Guinness. There are also a few more beer paintings at the Will Work For Food main web page.

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Here’s a portion of Kenney’s biography:

I was tremendously fortunate to study under a stellar lineup of professors during my time at [the Rhode Island School of Design]. Among them: Tom Sgouros, Dean Richardson, Victor Lara, and David Macaulay. They, along with some amazing classmates, opened my eyes to a much larger world.

In the years since, I have worked as an illustrator, designer and art director, never leaving my love of the craft of drawing and painting behind.

You can also see more of Kenney’s work at his Studio Work and his blog. You can also see a few more pieces at the Charlestown Gallery.