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Jay R. Brooks on Beer

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Beer In Ads #2761: It’s An Old New York Custom

September 12, 2018 By Jay Brooks


Wednesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1938, features a couple on bicycles who’ve stopped for a hot dog and a beer, which apparenty is an “old New York custom.”

Schaefer-1938-ny-tradition

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2760: Virginia Bruce For Schaefer

September 11, 2018 By Jay Brooks


Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from the 1940s, features American actress and singer Virginia Bruce, who apparently likes to garden to relax, and beer when she’s thirsty, especially Schaefer, and she spouts the common tagline of that time period, “Finest beer I ever tasted.”

Schaefer-1940s-virginia-bruce

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2759: Schaefer’s Spouter Tavern

September 10, 2018 By Jay Brooks


Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1962, features the Spouter Tavern located in Mystic Seaport, Mystic, Connecticut, or here it’s called “Schaefer’s Spouter Tavern.” The tavern is still open today as a tourist attraction.

Schaefer-1962-spouter-tavern

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2758: So Fine … So Light … So Dry … So Right

September 9, 2018 By Jay Brooks


Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1949, features a bottle of beer high up in the air, with shadows of bottles below, as if it’s been thrown into the sky like the bone in the beginning of “2001: A Space Odyssey.” It also kind of resembles a Magritte painting, at least with the clouds. Not sure about “Pale Dry,” though.

Schaefer-1949-air

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2757: Good Things Go With Schaefer

September 8, 2018 By Jay Brooks


Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features a bar with three glasses of beer and a bowl of pretzels. The pretzels I understand, but what;’s the deal with the dog?

Schaefer-1947-pretzels

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2756: That’s Hedy Lamarr

September 7, 2018 By Jay Brooks


Friday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features Austrian-born American film actress and inventor Hedy Lamarr (which after Blazing Saddles reminds of Harvey Korman’s character repeating correct people with “that’s Hedley Lamarr”). Anyway, she’s holding an almost finished glass of beer and staring back at us with the tagline “Finest Beer I Ever Tasted.”

Hedy-Lamarr-1948-color

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2755: Finest Beer I Ever Tasted

September 6, 2018 By Jay Brooks


Thursday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features actress Carole Landis saying Schaefer was the “Finest Beer I Ever Tasted.” “Her breakthrough role was as the female lead in the 1940 film One Million B.C., with United Artists. Landis was known as ‘The Ping Girl’ and ‘The Chest’ because of her curvy figure.” If you’ve never heard of her, it’s probably because she “committed suicide on July 5, 1948, at the age of 29.”

Schaefer-1947-finest-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2754: Good Things Go With … Schaefer

September 5, 2018 By Jay Brooks


Wednesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features an illustrated party platter and another magic beer bottle, showing a full glass but an only half-empty bottle. And what’s the deal with the dog?

Schaefer-1947-good-things

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2753: Thirst Aid

September 4, 2018 By Jay Brooks


Tuesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1938, features a scene poolside or at the beach, with a woman surrounded by two men in tank tops serving her Schaefer beer, with smiles all around.

Schaefer-1938-thirst-aid

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

Beer In Ads #2752: Schaefer, Beer At Its Best

September 3, 2018 By Jay Brooks


Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1945, features a woman dressed to the nines relaxing with a beer. Apparently her “ensemble” was “stylized by John Frederick,” whoever that is.

Schaefer-1945-stylized

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer

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