Friday’s ad is for Schlitz, from 1956. The scene shows two couples drinking some beer and making sweet music. I love the expression on the harmonica player’s face, but it’s the accordion that signals just what a hopping party it must have been.

Thursday’s ad is for Schlitz, from 1960. It features a perfectly quaffed man in his pajamas and a robe raiding the icebox at 11:45 p.m. He’s got what’s presumably a Schlitz in one hand and a sandwich in the other. Surprisingly enough, that’s exactly what I look like just before midnight most nights … except for the robe … and the pajamas … and the sandwich.

Friday’s ad is also for Schlitz, this one from 1943. Using the return of the Swallows — the birds — to introduce the idea of “happy swallows,” the swallowing of their beer … with “no bitterness.”

Thursday’s ad is for another one for Schlitz, this one from 1959. Apparently the way to “Know the Real Joy of Good Living” is to be near a mountain lake. And wear pink.

Wednesday’s ad is for also for Schlitz, from 1953. It’s a more low key Schlitzerland ad, showing a cocktail party under way. With the tagline in the bottom lefthand corner — “Life is Wonderful in Schlitzerland, U.S.A.” — even the dogs and cats are happy.

Tuesday’s ad is for Schlitz, from 1957. Furthering their murdering of the English language in Schlitzerland, shake hands with your “Schlitzsaler,” the man who sells the beer. “A man in your community you should know” indeed.

Friday’s ad is for Schlitz, from 1957. When “the fun begins at Schlitzo’clock.” The Schlitzfest ad campaign, and especially the accompany artwork, is one of my all-time favorites. I’ve even seen shirts made out of the art, but alas never in my size.

Wednesday’s ad is for Schlitz, from 1948. I love the look on her face, like she’s about to play a trick on someone, instead of simply delivering a beer. I know it was 1948, but it’s hard not to notice the servant/slave and husband/master relationship depicted in the ad. At least she looks happy in her subservience. He just looks clueless.

Tuesday’s ad is another one for Schlitz, from 1956. Showing another backyard barbecue, or “cookout,” it’s another group of well-dressed hipsters, enjoying some brewskis with grilled meat. The barbecue man is even wearing a chef’s hat and white apron. And according to the ad, Schlitz is not only the “World’s Largest-Selling Beer” but is also as “refreshing as all outdoors!”

Monday’s ad is for Schlitz, from 1954. Showing a backyard barbecue, or what was then called a “cookout,” the man working the grill is holding up his glass of beer while still sing his spatula on the burgers. I mentioned this in an earlier bbq ad, but again look at how dressed up they are for a cookout, the women in dresses and the men in what today we’d call business casual, though the guy in the pink shirt is sporting a tie. There’s lots of little details, like the odd facial expressions on the salt and pepper shakers next to the Schlitz sign in the lower left. The main man, the grillmaster, has shown up in a number of modern mash-ups, but this is the original ad he was taken from.