Wednesday’s ad is for Schlitz, from 1966. It’s another of the “real gusto” series, this one showing a server in a white tuxedo carrying five mugs full of beer. Look closely at the foam. Does that look real to you?
Beer In Ads #525: Real Gusto With A Sandwich
Friday’s ad is for Schlitz, also from 1962. It’s from their “Real Gusto” campaign, and in this one a man with a crewcut is downing his beer, while holding a sandwich in one hand.
Beer In Ads #521: Move Up To Schlitz
Monday’s ad is for Schlitz, also from 1960. The ad was suggesting that instead of staying home to watch the big horse races, that tavern keepers instead invite you “Come and Watch the Races.” It looks to me like the couple drinking Schlitz must have won their race, they look so happy.
Beer In Ads #514: If You Like Beer, You’ll Love Schlitz
Thursday’s ad is for Schlitz, from 1954. Here’s another way-too-happy looking salesman, with teeth so white I can almost see my reflection. Frankly — no pun intended — he looks a lot like Frank Sinatra. Perhaps that’s what ol’ blues eyes would have been doing had he not made it as a singer: selling Schlitz as a retail grocery clerk.
Beer In Ads #497: Know The Real Joy Of Good Living …
Tuesday’s holiday ad is for Schlitz, from 1959. The ad shows a couple, with the man holding a beer and the woman a small, wrapped Christmas gift. But what’s not clear is whether they’re outside or if that snowy tree-lined scene behind them is looking through a large window. Because they don’t look like they’re dressed warmly enough to be outside, but I see no signs of a window, either. But I love the slogan. “Know the real joy of good living ….”
Beer In Ads #492: Light Refreshment For Your Holidays
Tuesday’s ad begins the holiday season for beer ads, and our first this year is for Schlitz, most likely from the 1950s. With the slogan “light refreshment for your holidays,” the ad shows a couple having a few beers by the tree. The woman lounges on a sofa, as the man presumably just gave her a present to open. She certainly looks happy; is it the warm glow of Schlitz or the anticipation of opening a decidedly jewelry box sized gift?
Beer In Ads #481: I Was Curious About TV
Monday’s ad is for Schlitz, from 1950. It’s yet another of the “I was curious” series. In this installment, a couple gets dressed up to go to another well-dressed couple’s house to watch that new-fangled tee-vee that everyone was talking about. I love how the man holding the six-pack of beer is using just his fingertips.
Beer In Ads #479: Real Gusto Plain
Thursday’s ad is for Schlitz, from their “Real Gusto” series of ads that took place in the 1960s. This is at least the fourth one of these I’ve featured, and it’s probably one of the tamest. While other ads included a can, a hat and even the Olympics, this is just a smiling man in a plain white shirt gripping his mug of beer as foam trickles down the side, threatening to drip to the ground any second now.
Beer In Ads #467: I Was Curious Again
Tuesday’s ad is a 1948 ad for Schlitz. It’s part of the “I was curious” series, this one showing a buttoned-down young being schooled by an older gentlemen (father-in-law perhaps?) on what beer to drink. He certainly seemed to prefer drinking to listening to the woman playing the piano.
Beer In Ads #462: Pleasant Memories of Olden Times
Tuesday’s ad is another one for Schlitz, this one from from 1937. The image used is somewhat odd. It looks like a tavern in colonial America but drinking from ceramic German steins. The tagline, “Pleasant Memories of Olden Times,” is followed by “Schlitz in ‘Steinies'” I assume they’re trying to connect the old steins with the new steinies, which were created to compete with the popular beer cans.
