Friday’s ad is for Rheingold, from 1947. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American professional baseball player and professional golfer Sam Byrd. In this ad, Byrd compares baseball and golf, and says you need to stay calm playing either one, but it’s best to just think of something else and not worry about. And to that purpose, he suggests Rheingold Extra Dry.
Wednesday’s ad is for Rheingold, from 1946. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American sports writer Stanley Woodward. “Sportswriting legend Stanley Woodward had a 43-year career [as a] sportswriter and editor.” In this ad, Woodward confesses that he’s gotten many, many sports predictions wrong, but then suggests one prediction he won’t get wrong is that you’ll like Rheingold Extra Dry.
Saturday’s ad is for Rheingold, from 1941 and 1950. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American tennis champion Don Budge. “He was a World No. 1 player for five years, first as an amateur and then as a professional. He is most famous as the first player, male or female, and only American male to win in a single year the four tournaments that comprise the Grand Slam of tennis and second male player to win all four Grand Slams in his career after Fred Perry, and is still the youngest to achieve that feat. He won 10 majors, of which six were Grand Slams (consecutively, male record) and four Pro Slams, the latter achieved on three different surfaces. Budge was considered to have the best backhand in the history of tennis, at least until the emergence of Ken Rosewall in the 1950s and 1960s.” In this ad from 1941, Don Budge discusses how thirsty he gets after playing multiple sets of tennis, giving him “a man-size thirst!” So after a match he heads for the nearest bar for a bottle of Rheingold Extra Dry.
In this later ad from 1950, he doesn’t want to list the other tennis players he considers the “all-time best players,” but he will reveal his favorite beer, which of course is Rheingold Extra Dry.
He also did another Rheingold ad in 1946.
Today is the birthday of Frederick C. Miller (February 26, 1906–December 17, 1954). Fred was born in Milwaukee, Wisconsin, “the son of Carl A. Miller of Germany, and Clara Miller (no relation), a daughter of Miller Brewing Company founder Frederick Miller.
Succeeding his younger cousin Harry John (1919–1992), Miller became the president of the family brewing company in 1947 at age 41 and had a major role in bringing Major League Baseball to Wisconsin, moving the Braves from Boston to Milwaukee in 1953. He coaxed Lou Perini into moving them into the new County Stadium and the Braves later played in consecutive World Series in 1957 and 1958, both against the New York Yankees. Both series went the full seven games with Milwaukee winning the former and New York the latter.
Fred Miller was also notably a college football player, an All-American tackle under head coach Knute Rockne at the University of Notre Dame, posthumously elected to the College Football Hall of Fame in 1985. He later served as an unpaid assistant coach for the Irish, flying in from Milwaukee several times a week.
He also “volunteered as a coach for the Green Bay Packers and, during a difficult financial period, even helped fund the team. Miller Brewing remains the largest stockholder of the Green Bay Packers,” which probably explains why they played half of their home games in Milwaukee before Lambeau Field was refurbished.
Here’s his biography from the College Football Hall of Fame:
A native of Milwaukee, Fred Miller was the grandson of the founder of the Miller Brewing Company. The qualities which later made Fred a great business executive were already evident when he entered Notre Dame in 1925, and they were quickly recognized by the immortal Knute Rockne. It was under Rockne’s tutelage that the 6-1, 195-pounder came to his gridiron peak, earning All-America mention in 1927, and again in 1928, and achieving the ultimate Notre Dame football honor by being named captain of the 1928 team. His quest for perfection was not limited to the gridiron. During his years at Notre Dame he coupled athletic prowess with academic proficiency and established the highest scholastic average of any monogram winner. Miller was involved in real estate, lumber, and investments before becoming president of the Miller Brewing Company. In 1954, he and his son, Fred Jr., were killed in an airplane crash. Miller was 48 years old. He was survived by his wife, six daughters and a son.
But beyond his sports accomplishments, he was an effective leader of his family’s brewery, as detailed by the Milwaukee Journal-Sentinel in Remembering Frederick C. Miller, Milwaukee brewing’s 1st rock star:
Frederick C. Miller was the first brewery rock star.
Industry types praised Miller in the 1940s and early ’50s in the same way they gush over leading craft brewers today.
Frederick J. Miller was the builder of the brewery that is marking its 160th anniversary this year. Frederick’s son, Ernest, who took over after his father’s death, was a caretaker for the brewery keeping the status quo.
But Frederick C. Miller, part of the focus of a monthlong celebration of the company’s history that wrapped up last weekend, was the innovator who sparked new relationships, new buildings, put new ideas in motion and marched the family brewery past regional dominance to become the nation’s fifth-ranked brewery.
When you sip a beer at Miller Park or Lambeau Field it’s because of Fred C. He identified the relationship between beer and sports, and ran with it like the all-American football player he was.
“Fred was iconic,” said David S. Ryder, MillerCoors vice president for brewing, research, innovation and quality. “He was named as president of Miller Brewing in 1947, and from the day that he was named president, Miller Brewing started to grow.”
Frederick C. died when his plane crashed on takeoff at what is now Mitchell International Airport on Dec. 17, 1954. He was 48. His son Fred Jr., 20, and two pilots on the Miller Brewing payroll were killed on impact in the crash; Frederick C. was thrown clear of the crash but died hours later in the hospital.
A crowd of 3,000 mourners attended the funeral services, and the overflow was described by The Milwaukee Journal as “everyday folks — men in overalls and other rough work clothes, mothers carrying babies, young people and old.”
During Frederick C.’s time, Miller’s brewery expanded and sales grew from 653,000 barrels in 1947 to more than 3 million in 1952. He added buildings, including a new brewhouse and a new office building. He turned the former ice caves into The Caves Museum, a place where brewers could assemble for lunch or special occasions.
Liberace, a West Allis native, cut the ribbon for The Caves in 1953, according to John Gurda’s book “Miller Time: A History of Miller Brewing Company.”
Here’s a newspaper account of the tragic death of Fred and his son in 1954.
And lastly, here’s some interesting speculation from my friend, historian Maureen Ogle, that Miller Brewing might have done considerably better against their rival, Anheuser-Busch, if Fred Miller had not died prematurely in that place crash when he was only 48 years old.
It’s rare that the presence or absence of one person makes a historical difference (I said “rare,” not impossible). But I think that the death of Fred C. Miller in 1954 altered the course of American brewing. Miller was aggressive, ambitious, smart — all on a grand scale. He was the first beermaker to come along in decades who showed the potential to go head-to-head with the Busch family, particularly Gus Busch, who ran A-B from the late 1940s until the mid-1970s.
Miller became company president in 1947, and over the next few years, he shoved, pushed, prodded, and otherwise steered his family’s brewing company not-much-of-anything into the ranks of the top ten. But in late 1954, he died (in a plane crash) — and Miller Brewing lost its way.
As Miller faltered, A-B solidified its position as the dominant player in American brewing. Had Fred Miller not died, I believe the course of American brewing would have turned out differently: Fred Miller would have transformed his family’s company into a formidable powerhouse. He would have challenged A-B’s dominance. He would have been able to command-and-direct in a way that, for example, Bob Uihlein was not able to do at Schlitz during the same period.
Put another way, in the 1950s, Gus Busch met his match in Fred C. Miller. Things might have turned out differently had Miller lived
I can’t prove that, of course, but hey — what’s all that research good for if I can’t express an informed opinion.
And lastly, the Wisconsin Business Hall of Fame created a short video of Miller’s life that’s a nice over view of him.
Thursday’s ad is for Rheingold, from 1946. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American tennis champion Don Budge, compares the consistency of a tennis player to that of Rheingold Extra Dry.
This is the eleventh year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last ten, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins on Thursday September 7, so you’ve got exactly one week to sign up.
I’ve again set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.
Pro Football Pick’em
In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. All that’s at stake is bragging rights, but it’s still great fun.
Also, like the last few years, we’ll be able to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.
In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button (or “Create or Join Group” if you are a returning user). From there, follow the path to join an existing private group and when prompted, enter the following information…
Group ID#: 32472 (Brookston Football Picks)
If picking all sixteen football games every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually three years ago they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.
Again, like the last few years, we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.
This year it’s even easier to join, with a new streamlined sing-up process. Just click on this direct link and follow the instructions from there.
With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. In past seasons, I’ve posted the standings on the home page, and hopefully I’ll do that again this season. Why not join us? Go head to head again me and my team, the Brookston Brew Jays.
Today is the birthday of Max McGee. Don’t worry if you’ve never heard his name, most people haven’t. He “was a professional football player, a wide receiver for the Green Bay Packers in the NFL. He played from 1954 to 1967, and is best known for his 7 receptions for 138 yards and two touchdowns in the first Super Bowl in 1967.” And it’s his performance in that first Super Bowl that was so amazing, in no small part because he was badly hungover.
In 1967, McGee was at the end of his career. In fact, it was the second-to-last season he played. He was not a starter for the Packers that year they went to the first Super Bowl, and caught only four balls all year. So apparently, not expecting to play at all during the Super Bowl, the night before he broke curfew and spent the night with two women he met at the hotel bar. He rolled in around 6:30 a.m. the morning of the big game, passed Bart Starr in the hallway just getting up, and tried to catch a few winks before game time.
He was feeling pretty rough, but took his spot on the bench, fully expecting to be glued to it all game. He told starting wide receiver Boyd Dowler “I hope you don’t get hurt. I’m not in very good shape,” referring to the fact that he was badly hungover. Unfortunately, shortly after the game started, Dowler separated his shoulder and came out of the game, replaced by McGee. He had to borrow a helmet from another teammate, because he had left his in the locker room. McGee was reportedly startled as he heard Vince Lombardi yell, “McGee! McGee! Get your ass in there.”
A few plays later, McGee made a one-handed reception of a pass from Bart Starr, took off past Chiefs defender Fred Williamson and ran 37 yards to score the first touchdown in Super Bowl history. This was a repeat of his performance in the NFL championship game two weeks earlier, when he had also caught a touchdown pass after relieving an injured Boyd Dowler. By the end of the game, McGee had recorded seven receptions for 138 yards and two touchdowns, assisting Green Bay to a 35-10 victory.
Just check out that first catch, for the very first touchdown in a Super Bowl. Unfortunately, the NFL won’t allow you to watch the video on my site, even though you can see it on YouTube or directly the NFL website. Thank goodness they protected a 50-year old event from being seen here. Who knows what money might have been lost by them had you been able to see it here instead of their own website.
Here’s more about the story from Sports Illustrated:
McGee came to California ready to party. He chafed at a week of locked-down training camp in Santa Barbara and when the team moved to Los Angeles on the eve of the big game, he made plans with those two flight attendants, assuming that Hornung, who was nursing an injured neck and wouldn’t play in the game, would join him. McGee snuck out after assistant coach Hawg Hanner’s 11 p.m. bed check and soon afterward, called Hornung. “He called and said ‘I’ve got two girls and yours is gorgeous,’ ” says Hornung. ” ‘Come out and have a couple drinks with us.’ ” The fine was at least $5,000 and Hornung was getting married later that week and his neck was sore. He declined. The next time he heard from McGee was at 6:30 the next morning. “He called from the lobby and asked if they did a second check. I said ‘No, you lucky bastard, now get your ass up here.’ ”
Before every game, Dowler, Dale and McGee would have a brief, ritual meeting to go over the game plan and review tendencies one last time. “We’re having our little meeting,” says Dowler, 79 and living in Richmond, Va., “and Max says, ‘Whatever you do, don’t go down today.’ I said, What do you mean? Max says, ‘I was out all night and I had a few more drinks than I should have and I didn’t get much sleep. So just don’t go down.'”
Dowler says, “Max had a strong constitution. I figured he could deal with it. But he did not expect to play.” This was a potential problem. Dowler had played most of the 1965 season and all of the ’66 season with a bad right shoulder; a calcium deposit had developed on the joint. Yet the Packers’ coaching staff had seen weaknesses in the Chiefs’ pass defense, including a propensity to leave the middle of the field open on blitzes. Starr was going to throw the ball extensively. “Plus, their defensive backs,” says Dowler. “They had ‘The Hammer’ [future Hollywood actor Fred Williamson] on one side and some other guy, No. 22 [Willie Mitchell] on the other side. Neither one of them were very good, one-on-one. It wasn’t going to be like trying to beat Lem Barney or Night Train Lane [of the Detroit Lions].”
(McGee knew this, too. Maraniss, in When Pride Still Mattered, quotes McGee as telling Packers broadcaster Ray Scott, “I’ve been studying film and I’ve found me a cornerback. I’m gonna have him for breakfast, lunch and dinner.” Still, if he had expected to play, he most likely would have stayed in the night before. Or possibly not.)
On the Packers’ first series, McGee took a seat next to Hornung on the bench and made small talk about the night before and Hornung’s upcoming wedding. On the field, Lombardi opened with three consecutive running plays. On the third, Dowler executed a crackback block on Chiefs’ free safety Johnny Robinson, who was dropping down in run support. “My shoulder was not in good shape at all coming into the game,” says Dowler. “I usually put a foam pad underneath my shoulder pad, but since we were going to be throwing the ball a lot, I wanted to have some flexibility. I took the pad out. When I hit Johnny Robinson, I heard the calcium deposit crack and I knew immediately that I was finished.”
McGee was summoned into the game, but couldn’t find his helmet. He put on a giant lineman’s helmet with a full cage and on his first snap missed connecting with Starr on a curl route. On the Packers’ next possession, Starr came out throwing: 11 yards to tight end Marv Fleming, 22 yards to running back Elijah Pitts, 12 yards to Dale. And then on third-and-three from the Kansas City 37, McGee ran a simple skinny post against Mitchell’s outside position and broke wide open. Robinson had blitzed, leaving acres of green in the middle of the secondary. Starr’s pass was far behind McGee, who reached back, controlled the ball and then turned straight upfield, into the end zone and history. It was a remarkable catch, by a man with a hangover and no sleep, running at full speed. McGee’s second touchdown, on another inside move against Mitchell, gave the Packers a 28–10 lead in the third quarter. That one came on a better throw by Starr, but McGee juggled it as he crossed beneath the goalposts, which were on the goalline. “The game of his life,” says Hornung.
You can also see more video from television programs talking about McGee performance, such as when a TV show ranked the Top 50 Super Bowl Performances, and picked McGee’s Super Bowl I play as #31, and in another show which ranked McGee’s catch #10 among the “Top 10 Super Bowl Plays.”
And while it’s true that I’m a giant Green Bay Packers fan, and they’re the only football team I’ve ever rooted for, I still love this story about how the hungover Max McGee helped them win the first Super Bowl in 1967.
Monday’s ad is by the Brewing Industry Foundation, from 1944, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a Navy sailor is writing home and missing lots of little things, like beating his uncle at horseshoes and enjoying “a refreshing glass of beer or ale.”
Tuesday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American baseball player and manager” Frankie Frisch wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. He was “nicknamed The Fordham Flash or The Old Flash, was a German-American Major League Baseball player and manager of the first half of the twentieth century. Frisch was a switch-hitting second baseman who threw right-handed. He played for the New York Giants (1919–1926) and St. Louis Cardinals (1927–1937). He managed the Cardinals (1933–1938), Pittsburgh Pirates (1940–1946) and Chicago Cubs (1949–1951). He is a member of the National Baseball Hall of Fame and Museum and the St. Louis Cardinals Hall of Fame Museum.
Sunday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American sportscaster and public address announcer” Clem McCarthy wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “He also lent his voice to Pathe News’s RKO newsreels. He was known for his gravelly voice and dramatic style, a “whiskey tenor” as sports announcer and executive David J. Halberstam has called it.”