Thursday’s ad is, believe it or not, the 1,000th ad featured here, so I wanted to pick a special one to mark the occasion. The ad was created by famed Swiss poster artist Peter Birkhäuser, in 1957. It’s a beautiful illustration of a green-gloved hand holding a pilsner glass filled with a mahogany-colored beer with a tan head. Simply gorgeous.
Tuesday’s ad is another by famed Swiss illustrator Herbert Leupin. Like many of his others, I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. The two glasses look like they could be separate pieces, since the blue backgrounds look just a hair different shades. But boy oh boy, Leupin sure could draw beer that looks good enough to drink.
Today in 1291, Switzerland founded their Swiss Confederation.
Switzerland
Switzerland Breweries
Switzerland Brewery Guides
Other Guides
Guilds: Bierconvent International e.V; Swiss Brewers Association (Schweizer Brauerei-Verband)
National Regulatory Agency: Swiss Federal Office for Agriculture
Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of product, Name and address of producer and importer (if applicable), Product designation, Alcohol content or actual alcoholic strength, Volume (in metric quantities only), Country of origin, Net content, Special instructions for use or storage (if applicable)
Drunk Driving Laws: BAC 0.05%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 1
Prohibition: None
Thursday’s ad is from Switzerland, specifically Zurich, and is for possibly a restaurant or beer hall. Because Bayrische Bierhalle Kropf, in German, is Bavarian Beer Hall Kropf. It’s by Herman Rudolf Seifert, though I can’t find any substantive information about him. Featuring prominently in the ad is the hammers logo with the date 1417, which is used on the Hacker-Pschorr logo so perhaps it is a beer hall that serves their beer.
Tuesday’s ad is yet another ad by famed Swiss illustrator Herbert Leupin. Like the last two, I’m not sure what beer this ad is for or when it was created. The ad, of course, is for kühles bier — cold beer — though instead of being like yesterday’s ad showing a “hot” blonde in a swimsuit frolicking in the ocean, this one shows a dashing man about to quench his thirst with a tasty beverage.
Monday’s ad is an another interesting ad by famed Swiss illustrator Herbert Leupin. Like the last one, I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up painting around 1970. So we can safely say it was between those dates. The ad, of course, is for kühles bier — cold beer — though showing a “hot” blonde in a swimsuit frolicking in the ocean doesn’t really seem consistent with that. Still, it’s a cool ad all the same.
Monday’s ad is an interesting ad by famed Swiss illustrator Herbert Leupin. I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. I love the simplicity, though, and the cartoonish hand holding up the umbrella.
This week’s work of art is by a relatively unknown Swiss artist, Albert Anker, though in his native Switzerland he’s often called his country’s “national painter” because the subject of his paintings so often depicted “19th-century Swiss village life.” Our painting today is a still life entitled “Bier und Rettich” or “Beer and Radish.” The oil painting was completed in 1898 and today hangs in the Kunstmuseum in Bern, Switzerland.
There’s a biography of Anker at Wikipedia and also at the official Albert Anker website, although it’s only in French and German. You can also find links to more of Anker’s art at the ArtCyclopedia and at Art Prints on Demand.
Friday’s ad is a striking ad for the Swiss Lowenbrau in Zurich. There’s not much to say about it, it pretty much speaks for itself. It’s simple, only two colors; the red lion, holding and wrapped in the black flag. Timeless.
Wednesday’s ad is for another Swiss beer, Brauerei Zum Sternenberg, from Basel. With the tagline “Trinkt Sternenberg Bier” or drink Sternenberg beer, the artwork resembles an illustration from a children’s book. The “king” sits on a throne with brewer’s stars on each arm and there’s one behind him, too. Below the throne, a triple tap fountain spills beer into a pool. The kings seems to be shouting “drink, drink” urging on the kneeling man chugging his beer. Certainly one of the odder scenes in a beer ad.
