Wednesday’s ad is for another Swiss beer, Brauerei Zum Sternenberg, from Basel. With the tagline “Trinkt Sternenberg Bier” or drink Sternenberg beer, the artwork resembles an illustration from a children’s book. The “king” sits on a throne with brewer’s stars on each arm and there’s one behind him, too. Below the throne, a triple tap fountain spills beer into a pool. The kings seems to be shouting “drink, drink” urging on the kneeling man chugging his beer. Certainly one of the odder scenes in a beer ad.

Monday’s ad is for the Swiss brand Löwenbräu. “Trinkt Furcher Zöwenbräu” is essentially “drink Swiss Löwenbräu.” It was done by the Swiss artist Otto Baumberger. I love the look of the mug.

Thursday’s ad is for the Swiss brewery, Brauerei Hurlimann. It was founded in 1836, and moved to Zurich thirty years later, in 1866. They’re still brewing beer today, though I don’t know when this ad was done, though I suspect it was shortly after World War 2 ended, as “Kriegs Zeit Friedens Zeit” translates roughly as “postwar peace time period.”